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Sequential Brands Group, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., was filed 30 May 2019.
Sequential Brands Group, Inc.: what insiders have been doing
This page follows insider dealings at Sequential Brands Group, Inc. as filed with SEC (Form 4), a company from the Luxury & Fashion sector. No insider at Sequential Brands Group, Inc. has published a filing in the past twelve months. The most recent one dates from 2 September 2021.
Our records for Sequential Brands Group, Inc. go back to 2016, with 69 purchases and 13 sales on the open market in total.
Elsewhere in the same market, our signals recently picked up insider purchases at Applied Digital Corp. and Heico Corp. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
143
Thresholds
n/a
Buy Volume
€4M
69 ops. · all time
Sell Volume
€3M
13 ops. · all time
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2020FY ended December 2020 · cache
Income statement
RevenueUS$77.3M
Net income-US$77M-99.6% margin
Last declaration on 2 September 2021
Declarations143 total
180,822 shares@ US$5.493966.3% of flowCommon stock, par value $0.01 per shareSEC:0001103637-21-000008:0
10,000 shares@ US$22.0014.7% of flowCommon stock, par value $0.01 per shareSEC:0001209191-21-045775:0
10,000 shares@ US$22.065114.7% of flowCommon stock, par value $0.01 per shareSEC:0001209191-21-044907:0
3,266 shares@ US$10.82022.3% of flowCommon stock, par value $0.01 per shareSEC:0001209191-21-038825:0
3,000 shares@ US$10.74042.1% of flowCommon stock, par value $0.01 per shareSEC:0001209191-21-038536:0
806 shares@ US$5.8146.4% of flowCommon StockSEC:0001104659-20-121353:0
2,182,400 shares@ US$0.2030.2% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-20-014553:0
725,916 shares@ US$0.2110.5% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-20-014553:1
1,468,762 shares@ US$0.1919.3% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-20-014553:2
46,272 shares@ US$0.290.9% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-20-012403:0
572,054 shares@ US$0.2811.3% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-20-012403:1
3,180 shares@ US$0.270.1% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-20-012403:2
24,175 shares@ US$0.2124.0% of flowCommon StockSEC:0001104659-20-056219:0
600,000 shares0Common StockSEC:0001104659-20-003513:0
97,901 shares@ US$0.37100.0% of flowCommon StockSEC:0001104659-20-003513:1
32,232 shares@ US$0.3755.2% of flowCommon StockSEC:0001104659-19-060031:0
685,000 shares@ US$0.366.7% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-025782:0
426,837 shares@ US$0.374.3% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-025782:1
16,400 shares@ US$0.660.3% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-015146:0
Canonical exit: 26 Aug 2019 (T+90)
114,633 shares@ US$0.672.1% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-015146:1
Canonical exit: 26 Aug 2019 (T+90)
175 shares@ US$0.680.0% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-015146:2
Canonical exit: 26 Aug 2019 (T+90)
10,404 shares@ US$0.670.2% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-015146:3
Canonical exit: 27 Aug 2019 (T+90)
13,679 shares@ US$0.800.3% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-013672:4
Canonical exit: 12 Aug 2019 (T+90)
5,793 shares@ US$0.750.1% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-013672:0
Canonical exit: 12 Aug 2019 (T+90)
2,399 shares@ US$0.760.0% of flowCommon Stock, par value $0.01 per shareSEC:0000899243-19-013672:1
Canonical exit: 12 Aug 2019 (T+90)
25 of 143 declarations
About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (ticker: SQBG) was a U.S.-based company that was listed on the NASDAQ in the United States and built its business around owning, promoting, marketing, and licensing consumer brands. Historically, the company was founded in 1982 as People’s Liberation, Inc., and later changed its name to Sequential Brands Group, Inc. in 2012 as it shifted away from wholesale apparel and retail operations toward an asset-light brand management and licensing model. Its corporate headquarters were in New York City, with SEC filings showing Manhattan business addresses over time. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1091801/000114420415060980/v422845_defm14a.htm?utm_source=openai))
Sequential’s core operating model was centered on intellectual property monetization rather than manufacturing. The company managed a portfolio of brands across fashion, activewear, home, wellness, and lifestyle categories, licensing them to manufacturers, retailers, wholesalers, and distributors in the United States and abroad. Public SEC disclosures and transaction filings show that the portfolio at various points included brands such as Avia, Heelys, Gaiam, Ellen Tracy, Caribbean Joe, Jessica Simpson, and Martha Stewart, among others. The company’s revenue thesis depended on the ability to place these brands with the right operating partners and extend them across multiple product categories. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1091801/000114420415060980/v422845_defm14a.htm?utm_source=openai))
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From a competitive standpoint, Sequential operated in a crowded and highly selective licensing market. Its advantages were supposed to come from brand curation, licensing execution, and the ability to create recurring royalty streams with limited capital intensity. In practice, this type of model can generate attractive economics when the underlying brands remain relevant, but it is highly sensitive to consumer demand, brand resonance, licensor quality, and the financial strength of licensees. Sequential’s history reflects both the appeal and the fragility of branded IP monetization. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1091801/000114420415060980/v422845_defm14a.htm?utm_source=openai))
The most important recent developments were negative and decisive. In 2021, Sequential sold multiple brand assets, including Heelys, Ellen Tracy, Caribbean Joe, and other portfolio items, as it attempted to manage liquidity and reshape the business. On August 31, 2021, the company and certain subsidiaries filed voluntary Chapter 11 cases in the U.S. Bankruptcy Court for the District of Delaware. The Bankruptcy Court confirmed a plan of liquidation on February 22, 2022, and the plan became effective on March 3, 2022, at which point the company was expected to liquidate, cancel all common stock and other equity interests, and provide no distributions to holders of those shares, according to the SEC filing. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1648428/000155837021004944/sqbg-20210421x8k.htm?utm_source=openai))
For investors, especially in a post-filing, historical context, Sequential Brands Group is best understood as a former NASDAQ-listed U.S. brand-licensing company whose strategic value was tied to intangible assets and the monetization of consumer brands. Its trajectory underscores the risks of leverage, portfolio concentration, and execution in an IP-driven licensing model, culminating in liquidation rather than recovery. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1648428/000110465922032047/tm228714d1_8k.htm?utm_source=openai))
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