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Saga plc Stock: price and insider trades · United Kingdom

ISIN GB00BMX64W89GB·Mcap £1.1BRetail

No insider purchase over the last 90 days. The latest, by Sir Roger De Haan, was filed 29 Sept 2025.

Saga plc: what insiders have been doing

Saga plc, classified in the Retail sector, is a listed company based in Folkestone, United Kingdom, founded in 1959. Its insiders report their share dealings to RNS (LSE). 3 insiders have disclosed 5 filings since 22 October 2025.

There is no open-market purchase to report; the filings show 1 sale worth €236k by 1 insider. Mark Watkins filed the largest sale, €236k, on 7 July 2026, which represents 0.023% of the company's market value.

For context, the typical company on the same exchange (median of 833 companies) published 6 filings over the same period, against 5 filings here. Our records for Saga plc go back to 2016, with 27 purchases and 1 sale on the open market in total.

The median gap between a trade and its publication by RNS (LSE) is 4 days. The regulation allows three business days to notify a trade (UK MAR). Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.

Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Neighborhood Intelligence, Inc. This summary is built from RNS (LSE) disclosures alone and does not predict where the share price will go.

Insider Decl.
115
Thresholds
n/a
Buy Volume
€9M
27 ops. · all time
Sell Volume
€236,190
1 ops. · all time

Who traded when

BuySale
Sir Roger De Haan2 buys
Mark Watkins1 sale
Mike Hazell1 buy

This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.

Fundamental score
Ranked 15,119 of 26,897 companies
47.8
score / 100
Value
44
Quality
52
FCF yld7.6%
Earn yld0.3%
EV/EBITDA18.5x
ROE30%
Gross mgn48%
Net mgn0.5%
Debt/EBITDA6.1x
Pillars2/3

Transparent value + quality ranking, distinct from the insider signal.

Financial data

as of FY 2026

FY ended January 2026 · cache

£7.89
Analyst consensus
4 analysts
1.00/5
£8.50Target £9.79(+24%)£11.30
Income statement
Revenue£660M
Gross profit£318.9M48% margin
EBITDA£106.7M16% margin
Net income£3.6M5.1% margin
Valuation
PER (trailing)41.5x
PER (forward)1389.8x
P/Book915.3x
Beta1.96
Balance sheet & cash
Market cap£1.1B
Total debt£646.6M
Free Cash Flow£100.9M
Debt / Equity930%
Profitability & ownership
ROE30.3%
ROA5.8%
% insiders36.7%
% institutions25.9%
Last declaration on 9 July 2026
Declarations115 total
  • ◇
    Director, Group Chief Financial OfficerExecutives
    0RNS
    0Outside of trading venueISIN GB00BMX64W89RNS:9656952-0
  • ◇
    Director, Group Chief Financial OfficerExecutives
    0RNS
    30,205 sharesOutside of trading venueRNS:419e1fee-1304-49ac-b9ce-45c50d75dd2f-0
  • ▼
    Director, Group Chief Financial OfficerExecutives
    202,374 GBP34RNS
    30,205 shares@ £6.700.023% mcap100.0% of flowXLONRNS:419e1fee-1304-49ac-b9ce-45c50d75dd2f-1
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial OfficerExecutives
    0RNS
    0Outside of trading venueRNS:e8c74582-ea3b-4cf2-abf1-8fbbd514a8c2
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial OfficerExecutives
    0RNS
    0Outside of trading venueRNS:42411366-f0f3-4957-a0aa-524bc48212e6
  • ▲
    Director (Non-Executive Chairman)Executives
    3M GBP17RNS
    1,200,000 shares@ £2.7461.6% of flowLondonRNS:5839543
    Canonical exit: 25 Dec 2025 (T+90)
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial OfficerExecutives
    0RNS
    0Outside of trading venueRNS:5713587
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial OfficerExecutives
    0RNS
    0Outside of trading venueRNS:5674080
  • ▲
    Director, Group Chief Executive OfficerExecutives
    96,875 GBP37RNS
    78,125 shares@ £1.2432.0% of flowLondonRNS:5611565
    Canonical exit: 8 Jul 2025 (T+90)
  • ▲
    Director (Non-Executive Chairman)Executives
    2M GBP15RNS
    1,479,385 shares@ £1.35138.4% of flowLondonRNS:5611232
    Canonical exit: 8 Jul 2025 (T+90)
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial Officer 3. Director, CEO of InsuranceExecutives
    0RNS
    0Outside of trading venueRNS:5259010
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial Officer 3. Director, CEO of InsuranceExecutives
    0RNS
    0LondonRNS:5222114
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial Officer 3. Director, CEO of InsuranceExecutives
    0RNS
    0Outside of trading venueRNS:5202637
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Chief Financial OfficerExecutives
    0RNS
    0LondonRNS:5012686
  • ◆
    Director, Group Chief Financial OfficerExecutives
    210,068 GBP26RNS
    210,068 shares@ £1.0068.0% of flowOutside of trading venueRNS:4957720
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial Officer 3. Director, Saga Insurance Chief Executive OfficerExecutives
    0RNS
    0Outside of trading venueRNS:4863784
  • ◆
    1. Director, Group Chief Executive Officer 2. Director, Group Chief Financial Officer 3. Director, Saga Insurance Chief Executive OfficerExecutives
    0RNS
    0Outside of trading venueRNS:4801335
  • ▲
    Non-Executive DirectorExecutives
    9,926 GBP30FCA-NSM
    12,438 shares@ £0.798100.0% of flowLondonFCA-NSM:4547946
    Canonical exit: 15 Jan 2023 (T+90)
  • ▲
    Non-Executive DirectorExecutives
    200,002 GBP27FCA-NSM
    212,249 shares@ £0.9423100.0% of flowLondonFCA-NSM:4533211
    Canonical exit: 2 Jan 2023 (T+90)
  • ▲
    Non-Executive DirectorExecutives
    20,075 GBP15FCA-NSM
    24,500 shares@ £0.8194100.0% of flowLondonFCA-NSM:4533213
    Canonical exit: 1 Jan 2023 (T+90)
  • ▲
    Person closely associated with Sir Roger De Haan (Non-Executive Chairman)Executives
    49,118 GBP15FCA-NSM
    20,750 shares@ £2.3671100.0% of flowLondonFCA-NSM:4323657
    Canonical exit: 28 Jun 2022 (T+90)
  • ▲
    Director (Non-Executive Chairman)Executives
    999,998 GBP11FCA-NSM
    341,415 shares@ £2.9291.5% of flowLondonFCA-NSM:4180305
    Canonical exit: 14 Feb 2022 (T+90)
  • ▲
    DirectorExecutives
    19,510 GBP25FCA-NSM
    5,000 shares@ £3.90221.2% of flowLondonFCA-NSM:3975579
    Canonical exit: 11 Aug 2021 (T+90)
  • ▲
    DirectorExecutives
    198,014 GBP18FCA-NSM
    51,259 shares@ £3.86365.7% of flowLondonFCA-NSM:3966329
    Canonical exit: 3 Aug 2021 (T+90)
  • ●
    ChairmanExecutives
    100M GBP0FCA-NSM
    552,833,333 shares@ £0.180990.9% of flowLondon Stock Exchange, Main Market (XLON)ISIN GB00BLT1Y088FCA-NSM:3741634-0

25 of 115 declarations

About Saga plc

Saga plc is a British company specializing in financial services and travel, primarily aimed at older adults. It offers insurance products, holidays, and leisure services.