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Saga Communications Inc Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 08 Jan 2025.
Saga Communications Inc: what insiders have been doing
Every trade that managers of Saga Communications Inc disclose to SEC (Form 4) is tracked on this page. The company sits in the Media & Communication sector. In the past year (18 October 2025 to 18 October 2026), 21 filings came from 12 insiders.
All open-market trades in the period are sales: 3 sales worth €84k, by 1 insider, with no purchase on record. One trade stands out by size: a sale of €58k from Edward K. Christian Trust, disclosed on 27 February 2026.
Compared with its exchange (5,812 companies, median 19 filings), a count of 21 filings is above the norm. Looking back to 2021, when coverage begins, insiders filed 1 purchase and 38 sales. The 10-K for the year ended 31 December 2025 shows 107.1 m USD of revenue and -7.9 m USD of net income and a dividend of 1.00 USD per share.
The median gap between a trade and its publication by SEC (Form 4) is 2 days. US insiders must file a Form 4 within two business days of a trade. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
Other companies in the same sector with recent insider buying flagged by our signals: Globalstar, Inc. and Liberty Latin America Ltd. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
117
Thresholds
n/a
Buy Volume
€3M
1 ops. · all time
Sell Volume
€820,500
38 ops. · all time
Who traded when
BuySaleEdward K. Christian Trust37 sales
Gate City Capital Management, LLC1 buy
Since the insiders bought
- -3.8%Entry US$11.50 · Close at T+365 US$11.06
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 20,419 of 24,161 companies
27.3
score / 100
Value37
Quality18
FCF yld3.8%
Earn yld-12%
EV/EBITDA·
ROE-5.6%
Gross mgn14%
Net mgn-7.4%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$10.00
Analyst consensus
1 analysts3.00/5
US$14.00Target US$14.00(+40%)US$14.00
Income statement
RevenueUS$107.1M
Gross profitUS$15.3M14% margin
EBITDA-US$4.9M-5% margin
Net income-US$7.9M-8.2% margin
Valuation
P/Book0.4x
Beta-0.06
Balance sheet & cash
Market capUS$63.7M
Total debtUS$5M
Free Cash FlowUS$2.4M
Debt / Equity7%
Profitability & ownership
ROE-5.6%
ROA-1.0%
% insiders25.0%
% institutions57.5%
Last declaration on 27 February 2026
Declarations117 total
5,665 shares@ US$12.06547.2% of flowClas A Common StockSEC:0001193125-26-082876:0
2,088 shares@ US$11.4419.2% of flowClass A Common StockSEC:0001193125-25-322868:0
3,216 shares@ US$11.4427.3% of flowClass A Common StockSEC:0001193125-25-322862:0
1,912 shares@ US$11.4440.0% of flowClass A Common StockSEC:0001193125-25-322857:0
9,316 shares@ US$11.4440.1% of flowClass A Common StockSEC:0001193125-25-322850:0
6,292 shares0Class A Common StockSEC:0001193125-25-317768:0
30,412 shares0Class A Common StockSEC:0001193125-25-317764:0
10,319 shares0Class A Common StockSEC:0001193125-25-317757:0
4,446 shares0Class A Common StockSEC:0001193125-25-317754:0
2,960 shares0Class A Common StockSEC:0001193125-25-317752:0
1,112 shares0Class A Common StockSEC:0001193125-25-317749:0
4,446 shares0Class A Common StockSEC:0001193125-25-317720:0
4,446 shares0Class A Common StockSEC:0001193125-25-317713:0
4,446 shares0Class A Common StockSEC:0001193125-25-317705:0
8,054 shares0Class A Common StockSEC:0001193125-25-317762:0
4,446 shares0Class A Common StockSEC:0001193125-25-317675:0
564 shares@ US$12.115.6% of flowClass A Common StockSEC:0001193125-25-274437:0
276 shares@ US$12.116.2% of flowClass A Common StockSEC:0001193125-25-274433:0
760 shares@ US$12.113.5% of flowClass A Common StockSEC:0001193125-25-274428:0
1,669 shares@ US$12.50022.2% of flowClass A Common StockSEC:0001193125-25-248840:0
761 shares@ US$12.50661.0% of flowClass A Common StockSEC:0001193125-25-243672:0
748 shares@ US$12.50710.013% mcap1.0% of flowClass A Common StockSEC:0001193125-25-241466:0
1 shares@ US$13.030.0% of flowClass A Common StockSEC:0001193125-25-237132:0
629 shares@ US$13.040.011% mcap0.9% of flowClass A Common StockSEC:0001193125-25-234542:0
546 shares@ US$12.60770.7% of flowClass A Common StockSEC:0001193125-25-230261:0
25 of 117 declarations
About Saga Communications Inc
Saga Communications Inc. is a U.S.-based media company listed on the Nasdaq market in the United States under the ticker SGA. The company is primarily a local and regional radio broadcaster, with a portfolio built around metropolitan and mid-sized markets where local advertising relationships remain important. Its business model centers on acquiring, developing, and operating broadcast properties, while expanding into adjacent revenue streams such as digital media, e-commerce, local online news services, and other non-traditional revenue initiatives. In its recent corporate updates, Saga said it operates in 28 markets and owns or operates 82 FM stations, 31 AM stations, and 79 metro signals. ([ir.sagacom.com](https://ir.sagacom.com/news-releases/news-release-details/saga-communications-inc-provides-strategic-update-advance-march/?utm_source=openai))
Saga is headquartered in Grosse Pointe Farms, Michigan, in the United States. The company also reports that a large share of its operational footprint is held in owned facilities, with 26 of its 29 operating locations, including corporate headquarters, housed in buildings it owns. That property ownership can support longer-term operating control and may reduce leasing dependence. The company also notes its roots in the vision of founder and former CEO Edward K. Christian, which is consistent with a long-duration, owner-operator style of management. ([sec.gov](https://www.sec.gov/Archives/edgar/data/886136/000110465926043166/sga-20251231x10k.htm?utm_source=openai))
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From a competitive standpoint, Saga operates in a fragmented industry that nonetheless faces intense pressure from digital advertising platforms, audience fragmentation, and the cyclical nature of local ad spending. Its competitive edge lies in local market presence, direct advertiser relationships, and the ability to offer a mix of traditional radio inventory and digital extensions. The company serves national, regional, and local advertisers, and its largest markets are disproportionately important to consolidated profitability, underscoring the need for disciplined programming and sales execution in key geographies. ([sec.gov](https://www.sec.gov/Archives/edgar/data/886136/000110465926043166/sga-20251231x10k.htm?utm_source=openai))
Saga’s core products and services remain radio advertising, broadcast content, and supplemental digital/local media offerings. Recent developments have been centered on portfolio rationalization and financial discipline. In 2025, the company completed the sale of 22 tower sites, reinforcing a strategy of monetizing non-core assets. Management also indicated that proceeds from potential non-core asset sales could help fund share repurchases, pointing to a capital-allocation approach aimed at balancing balance-sheet flexibility with shareholder returns. Meanwhile, quarterly results through 2025 showed revenue pressure and a still-challenging advertising backdrop, even as the company maintained a focus on expense control and strategic repositioning. For investors, Saga looks like a niche U.S. listed media operator on Nasdaq with meaningful local-market exposure, asset ownership, and optionality from capital returns, but also clear sensitivity to the advertising cycle and structural shifts in audio consumption. ([ir.sagacom.com](https://ir.sagacom.com/news-releases/news-release-details/saga-communications-inc-reports-1st-quarter-2025-results?utm_source=openai))
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