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Fluent, Inc. Stock: price and insider trades · United States
2 insiders bought €44k of shares over the last 90 days, the latest filed 16 Sept 2026.
Fluent, Inc.: what insiders have been doing
Fluent, Inc. belongs to the Media & Communication sector. Filings by its managers are published through SEC (Form 4). The last twelve months, up to 18 October 2026, brought 52 filings signed by 11 insiders.
Both sides are active: 7 purchases worth €104k and 9 sales worth €136k, from 4 insiders and 4 insiders respectively. The totals exclude 3 filings filed without an amount. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. The buyers include 3 senior executives and 1 major shareholder. One trade stands out by size: a sale of €64k from Graff David Allen, disclosed on 14 September 2026, or 0.067% of market capitalisation.
In the case of 2 purchases, another manager of the company was buying within the same 30 days. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The most recent open-market purchase was published on 16 September 2026, 31 days ago. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. Section 16 rules allow two business days to file each Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
With 52 filings in twelve months, the company is more active than the median of 22 filings across the 5,458 companies we follow on the same exchange. Over the whole record (from 2016), the tally stands at 64 purchases and 14 sales. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 208.8 m USD and net income at -27.2 m USD.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
175
Thresholds
n/a
Buy Volume
€717,502
64 ops. · all time
Sell Volume
€269,197
14 ops. · all time
Who traded when
BuySaleJames Geygan3 buys5 sales
Patrick Donald Huntley3 sales
Global Value Investment Corp.2 buys
Perfit Ryan MacNab2 sales
David Allen Graff1 sale
Matthew Conlin1 buy
+1 other insider
Since the insiders bought
- -10.8%Entry US$3.05 · Close 16 Oct 2026 US$2.72
- -9.0%Entry US$2.99 · Close 16 Oct 2026 US$2.72
- -9.0%Entry US$2.99 · Close 16 Oct 2026 US$2.72
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Fluent, Inc. Buy (bullish), based on 2 analysts. Average price target: US$5.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 23,229 of 24,148 companies
14.0
score / 100
Value12
Quality16
FCF yld-9.5%
Earn yld-33%
EV/EBITDA·
ROE-170%
Gross mgn25%
Net mgn-13%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$2.60
Analyst consensus
2 analystsBuy
US$4.50Target US$5.00(+92%)US$5.50
Income statement
RevenueUS$208.8M
Gross profitUS$51.2M25% margin
EBITDA-US$14.3M-7% margin
Net income-US$27.2M-11.5% margin
Valuation
PER (forward)-97.5x
P/Book10.1x
Beta0.70
Balance sheet & cash
Market capUS$82.2M
Total debtUS$37.7M
Free Cash Flow-US$7.8M
Debt / Equity427%
Profitability & ownership
ROE-170.5%
ROA-13.0%
% insiders49.7%
% institutions31.1%
Last declaration on 16 September 2026
Declarations175 total
135 sharesCommon StockSEC:0001193125-26-393468:6
600 shares@ US$4.150.0023% mcap1.5% of flowCommon StockSEC:0001193125-26-393467:0
500 shares@ US$4.050.0018% mcap1.3% of flowCommon StockSEC:0001193125-26-393467:1
2 shares@ US$4.150.0000% mcap0.0% of flowCommon StockSEC:0001193125-26-393467:2
665 shares@ US$3.580.0021% mcap1.5% of flowCommon StockSEC:0001193125-26-393467:3
12,376 shares@ US$3.380.038% mcap25.9% of flowCommon StockSEC:0001193125-26-393467:5
Canonical exit: 13 Dec 2026 (T+90)
135 sharesCommon StockSEC:0001193125-26-393467:6
▼
Same trade as the filing by James Geygan, counted once · View ↗
600 shares@ US$4.150.0023% mcap1.5% of flowCommon StockSEC:0001193125-26-393468:0
148 shares@ US$3.230.0004% mcap0.3% of flowCommon StockSEC:0001193125-26-393467:4
▼
Same trade as the filing by James Geygan, counted once · View ↗
500 shares@ US$4.050.0018% mcap1.3% of flowCommon StockSEC:0001193125-26-393468:1
▼
Same trade as the filing by James Geygan, counted once · View ↗
2 shares@ US$4.150.0000% mcap0.0% of flowCommon StockSEC:0001193125-26-393468:2
▼
Same trade as the filing by James Geygan, counted once · View ↗
665 shares@ US$3.580.0021% mcap1.5% of flowCommon StockSEC:0001193125-26-393468:3
▼
Same trade as the filing by James Geygan, counted once · View ↗
148 shares@ US$3.230.0004% mcap0.3% of flowCommon StockSEC:0001193125-26-393468:4
▲
Same trade as the filing by James Geygan, counted once · View ↗
12,376 shares@ US$3.380.038% mcap25.9% of flowCommon StockSEC:0001193125-26-393468:5
Canonical exit: 13 Dec 2026 (T+90)
25,000 shares@ US$3.000.067% mcap100.0% of flowCommon StockSEC:0001437749-26-030332:0
25,000 shares@ US$3.000.067% mcap100.0% of flowFluent, Inc.SEC144:0001437749-26-030094
2,823 shares@ US$3.0760.0078% mcap1.9% of flowCommon StockSEC:0001437749-26-029923:0
Canonical exit: 3 Dec 2026 (T+90)
8 sharesCommon StockSEC:0001193125-26-285566:3
11,366 sharesCommon StockSEC:0001193125-26-285566:0
1 sharesCommon StockSEC:0001193125-26-285566:1
67,059 sharesCommon StockSEC:0001193125-26-285566:2
78,425 sharesCommon StockSEC:0001193125-26-285568:0
9 sharesCommon StockSEC:0001193125-26-285568:1
85,714 sharesCommon StockSEC:0001437749-26-021722:0
12 sharesCommon StockSEC:0001437749-26-021722:1
25 of 175 declarations
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a US-listed digital advertising and commerce media company headquartered in New York, New York, United States. Founded in 2010 by Matt Conlin and Ryan Schulke, Fluent originally built its business as a performance marketing pioneer and has since repositioned itself toward commerce media, where it connects brands with high-intent consumers through data-driven, identity-based engagement. The company went public in 2018 and continues to present itself as a scaled, outcome-oriented platform focused on measurable monetization rather than simple ad impressions. ([fluentco.com](https://www.fluentco.com/about-us))
From an investor perspective, Fluent’s core story is strategic transition. The company now emphasizes its Commerce Media Solutions offering, alongside its broader advertiser monetization and customer acquisition capabilities. Fluent says it operates with more than 200 million first-party consumer profiles and uses its proprietary identity graph and optimization technology to improve targeting, personalization, and campaign performance. Its commercial model is built around two-sided economics: helping enterprise brands acquire customers while also helping commerce and media partners monetize traffic and high-intent consumer interactions. The company states that it serves advertisers across financial services, retail, health, media, and other verticals. ([fluentco.com](https://www.fluentco.com/about-us))
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Competitive positioning is centered on proprietary data, exclusive inventory, and a “performance-first” approach. In a crowded digital marketing landscape, Fluent is trying to differentiate itself from generic ad-tech and affiliate models by focusing on trust, relevance, and measurable outcomes. Management has repeatedly highlighted the idea that monetization should improve the user experience rather than degrade it, and that the shift toward commerce media should improve revenue quality and operating leverage over time. ([fluentco.com](https://www.fluentco.com/about-us))
Historically, Fluent built scale through a mix of organic development and acquisitions, including AdParlor, while expanding its product set from customer acquisition into new commerce media formats. The company indicates that it expanded globally after going public, although its operational center remains in the United States. In practical terms, the business is still anchored in US digital advertising demand and US consumer data assets. ([fluentco.com](https://www.fluentco.com/about-us))
Recent developments are especially important. In 2025, Fluent accelerated its pivot: Commerce Media Solutions represented 40% of third-quarter revenue and then 56% of fourth-quarter revenue, with an annualized run-rate above $105 million by the end of 2025. Management also disclosed a Databricks partnership, stronger performance from Rebuy Monetize, improved financing flexibility, and the sale of the Call Solutions subsidiary to redeploy capital toward commerce media growth. At the same time, the company’s 2024 annual report still flagged liquidity pressure and going-concern uncertainty, so investors should view the turnaround thesis with caution and monitor execution closely. ([investors.fluentco.com](https://investors.fluentco.com/news-releases/news-release-details/fluent-announces-unaudited-fourth-quarter-and-full-year-2025))
Overall, Fluent is a transformation story on the NASDAQ in the United States: strategically interesting, increasingly commerce-media focused, but still dependent on disciplined execution, margin improvement, and balance-sheet repair.
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