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Rocky Brands, Inc. Stock: price and insider trades · United States
1 insider bought €21k of shares over the last 90 days, the latest by Smith Dwight Eric, filed 03 Aug 2026.
Rocky Brands, Inc.: what insiders have been doing
Rocky Brands, Inc., founded in 1932, is a Retail & Commerce company based in Nelsonville, United States. Its directors and officers file their transactions with SEC (Form 4). 18 insiders have disclosed 60 filings since 20 October 2025.
Purchases and sales both appear in the filings: 2 purchases (1 insider, €29k) and 10 sales (7 insiders, €1.2M). On balance, insiders were net sellers of €1.1M. Unlike grants, an open-market purchase is paid for by the insider, at the market price. At €153k, the sale published on 5 August 2026 by Loveland Curtis A is the largest of the period (0.052% of market cap). Those buying include 1 senior executive.
The last purchase on record was published on 3 August 2026, which is 79 days ago. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 4 days. US insiders must file a Form 4 within two business days of a trade. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
With 60 filings in twelve months, the company is more active than the median of 22 filings across the 5,453 companies we follow on the same exchange. Over the whole record (from 2016), the tally stands at 23 purchases and 69 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 482.0 m USD and net income of 22.3 m USD, with a dividend of 0.62 USD per share.
Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
474
Thresholds
n/a
Buy Volume
€626,342
23 ops. · all time
Sell Volume
€5M
69 ops. · all time
Who traded when
BuySaleDwight Eric Smith5 buys
Robyn R. Hahn3 sales
Curtis A. Loveland2 sales
G. Courtney Haning2 sales
Robert Burton Moore Jr.2 sales
Tracie A. Winbigler2 sales
+2 other insiders
Since the insiders bought
- -9.2%Entry US$50.47 · Close 16 Oct 2026 US$45.81
- +85.2%Entry US$19.94 · Close at T+365 US$36.92
- +85.2%Entry US$19.94 · Close at T+365 US$36.92
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 9,704 of 26,281 companies
58.1
score / 100
Value61
Quality55
FCF yld2.8%
Earn yld6.5%
EV/EBITDA10.0x
ROE11%
Gross mgn41%
Net mgn4.6%
Debt/EBITDA2.7x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$45.81
Analyst consensus
1 analysts3.00/5
US$50.00Target US$50.00(+9%)US$50.00
Income statement
RevenueUS$482M
Gross profitUS$197.3M41% margin
EBITDAUS$47M10% margin
Net incomeUS$22.3M5.7% margin
Valuation
PER (trailing)12.1x
PER (forward)10.9x
P/Book1.3x
Beta2.39
Balance sheet & cash
Market capUS$343M
Total debtUS$127M
Free Cash FlowUS$9.7M
Debt / Equity49%
Profitability & ownership
ROE11.5%
ROA3.6%
% insiders6.5%
% institutions81.3%
Last declaration on 5 October 2026
Declarations474 total
436 shares0Common Stock, without par valueSEC:0001225208-26-008167:0
436 shares0Common Stock, without par valueSEC:0001225208-26-008166:0
436 shares0Common Stock, without par valueSEC:0001225208-26-008165:0
436 shares0Common Stock, without par valueSEC:0001225208-26-008172:0
436 shares0Common Stock, without par valueSEC:0001225208-26-008171:0
436 shares0Common Stock, without par valueSEC:0001225208-26-008170:0
436 shares0Common Stock, without par valueSEC:0001225208-26-008169:0
436 shares0Common Stock, without par valueSEC:0001225208-26-008168:0
500 shares0Common Stock, without par valueSEC:0001225208-26-007096:0
3,000 shares@ US$49.730.044% mcap17.8% of flowCommon Stock, without par valueSEC:0001225208-26-007029:0
3,000 shares@ US$39.800.035% mcap14.3% of flowCommon Stock, without par valueSEC:0001225208-26-007029:1
3,000 shares@ US$49.8740.044% mcap17.9% of flowCommonSEC144:0001949846-26-000466
989 shares@ US$51.870.015% mcap9.2% of flowCommon Stock, without par valueSEC:0001225208-26-006949:0
3,483 shares@ US$50.54360.052% mcap12.6% of flowCommon Stock, without par valueSEC:0001225208-26-006948:0
3,483 shares@ US$50.85360.052% mcap12.7% of flowCommonSEC144:0001959173-26-005594
3,000 shares@ US$51.910.046% mcap25.3% of flowCommonSEC144:0001959173-26-005576
3,000 shares@ US$50.9710.045% mcap29.3% of flowCommon Stock, without par valueSEC:0001225208-26-006924:0
3,000 shares@ US$39.800.035% mcap22.9% of flowCommon Stock, without par valueSEC:0001225208-26-006924:1
3,000 shares@ US$50.970.045% mcap24.8% of flowCommon Stock, without par valueSEC:0001225208-26-006923:1
3,000 shares@ US$39.800.035% mcap19.4% of flowCommon Stock, without par valueSEC:0001225208-26-006923:0
3,000 shares@ US$39.800.035% mcap100.0% of flowCommon StockSEC144:0001969223-26-000820
1,000 shares0Common Stock, without par valueSEC:0001225208-26-006892:0
3,000 shares@ US$49.620.044% mcap10.7% of flowCommon Stock, without par valueSEC:0001225208-26-006892:2
3,000 shares@ US$39.800.035% mcap29.1% of flowCommon Stock, without par valueSEC:0001225208-26-006894:0
3,000 shares@ US$39.800.035% mcap21.5% of flowCommon Stock, without par valueSEC:0001225208-26-006896:0
25 of 474 declarations
About Rocky Brands, Inc.
Rocky Brands, Inc. is a U.S.-based footwear and apparel company listed on the NASDAQ under the ticker RCKY, and headquartered in Nelsonville, Ohio, United States. The company’s roots go back to 1932, when brothers William and F.M. Brooks founded the William Brooks Shoe Company in Nelsonville. Over time, the business evolved into Rocky Brands and built a long-standing identity around rugged, performance-oriented footwear. That heritage matters: the company’s brand equity is anchored in durability, protection, and functional design rather than fashion-led cycles.
Rocky Brands designs, manufactures, and markets premium footwear and apparel across several end markets, including outdoor, work, western, public service, and military applications. Its brand portfolio includes Rocky®, Georgia Boot®, Durango®, Lehigh CustomFit®, The Original Muck Boot Company®, XTRATUF®, and Ranger®. In practice, this means the company serves a broad but still specialized customer base: work boots, safety footwear, cold- and wet-weather boots, outdoor products, and certain lifestyle-oriented lines. The breadth of brands gives Rocky Brands exposure to multiple demand drivers while still preserving a focused positioning in performance footwear.
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From a competitive standpoint, Rocky Brands is best viewed as a niche player with meaningful brand recognition in work and outdoor footwear. It competes against larger and more diversified footwear companies, but differentiates through specialization, product credibility, and deep experience in categories where performance and reliability are critical. The company also highlights a diversified sourcing structure, including its own manufacturing facilities in the Dominican Republic and Puerto Rico, which is strategically relevant in a period marked by tariffs, supply-chain adjustments, and pressure to reduce reliance on China. For investors, this is an important operational lever because it can influence margins, inventory flow, and pricing power.
Recent results suggest a business that has been gaining momentum despite a challenging macro backdrop. In first-quarter 2026 results, Rocky Brands reported net sales growth of 9.1%, led by continued strength in XTRATUF and Muck across channels, while management also flagged tariff-related cost pressure on gross margin. For full-year 2025, the company delivered 6.2% revenue growth to $482.0 million, improved gross margin, and stronger profitability. Management also pointed to especially strong direct-to-consumer demand, including nearly triple-digit online growth for XTRATUF in the holiday period. Overall, Rocky Brands looks like a specialized U.S. consumer-industrial hybrid with exposure to outdoor, workwear, and omnichannel footwear demand, backed by a long operating history and a clearly defined brand architecture.
