RE/MAX Holdings, Inc.: insider trades · United States · SEC (Form 4)

About RE/MAX Holdings, Inc.

RE/MAX Holdings, Inc. (NYSE: RMAX) is a United States-listed company headquartered in Denver, Colorado, focused on real estate franchising and mortgage brokerage franchising. It is the parent company of RE/MAX, one of the best-known brands in residential real estate, and Motto Mortgage, which the company describes as the first and only national mortgage brokerage franchise brand in the U.S. RE/MAX operates with an agent-centric model designed to attract, develop, and retain productive agents by allowing them to keep a larger share of their commissions. That model is central to the company’s competitive profile: rather than owning a large capital-intensive brokerage footprint, RE/MAX monetizes a branded franchise network with recurring fee streams. The company traces its origins back to 1973, when Dave and Gail Liniger founded RE/MAX in Denver. Over time, the business expanded into a global franchise system spanning more than 100 countries and territories, with management highlighting a network of more than 120,000 agents worldwide. RE/MAX also continues to emphasize its leadership position in the U.S. and Canada measured by residential transaction sides completed by its agents, which supports the brand’s visibility and market positioning. RE/MAX Holdings’ revenue base is built around recurring franchise fees, annual agent dues, brokerage fees, and marketing fund contributions. That structure gives the company a relatively asset-light operating model, but it also ties performance closely to agent counts, office openings, transaction volumes, and the health of the housing market. In addition to the core RE/MAX brand, the company offers RE/MAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, and Motto Mortgage for mortgage brokerage. It has also invested in technology through the acquisition of booj, a real estate tech company, to strengthen digital capabilities and agent support. Geographically, the business remains heavily exposed to the U.S. and Canada, while retaining meaningful international diversification through its franchise network. As of January 31, 2025, the company reported 145,626 total agents and 223 open Motto Mortgage franchises. It also noted a decline in U.S. and Canada agent count, underscoring the tougher housing backdrop and the sensitivity of the model to transaction activity. Still, RE/MAX Holdings ended 2024 with improved operating momentum: fourth-quarter results showed higher adjusted EBITDA and a return to net income, helped by lower expenses and better cost control. Management pointed to a strengthened leadership team and new revenue initiatives heading into 2025, while the business remains exposed to housing demand, interest rates, foreign exchange, and competitive pressure in franchised real estate services.