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RE/MAX Holdings, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 14 Jan 2025.
RE/MAX Holdings, Inc.: what insiders have been doing
Every trade that managers of RE/MAX Holdings, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Real Estate sector. Between 18 October 2025 and 18 October 2026, 15 insiders published 44 filings.
The flow runs one way only: 6 sales worth €13.0M, from 1 insider, and no purchase. The largest single trade was a sale of €5.3M by Peterson Adam K, published on 29 April 2026, equal to 0.97% of the market capitalisation.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. Section 16 rules allow two business days to file each Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Compared with its exchange (5,814 companies, median 19 filings), a count of 44 filings is above the norm. Since 2021, the database holds 33 purchases and 15 sales by insiders of the company. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 291.6 m USD and net income of 13.4 m USD.
In the same sector, recent insider purchases at Agree Realty Corp and Simon Property Group Inc /DE/ also feature in our signals. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
201
Thresholds
n/a
Buy Volume
€10M
33 ops. · all time
Sell Volume
€13M
15 ops. · all time
Who traded when
BuySaleAdam K. Peterson4 buys6 sales
Abigail C. Lee1 sale
Roger J. Dow1 sale
Since the insiders bought
- -18.0%Entry US$9.94 · Close at T+365 US$8.15
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate RE/MAX Holdings, Inc. Buy (bullish), based on 2 analysts. Average price target: US$11.40.
Fundamental score
Ranked 13,941 of 24,148 companies
47.1
score / 100
Value47
Quality48
FCF yld4.9%
Earn yld1.2%
EV/EBITDA14.8x
ROE·
Gross mgn75%
Net mgn2.8%
Debt/EBITDA6.0x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$12.36
Analyst consensus
2 analystsBuy
US$9.00Target US$11.40(-8%)US$13.80
Income statement
RevenueUS$291.6M
Gross profitUS$218.8M75% margin
EBITDAUS$77.2M26% margin
Net incomeUS$8.2M-3.0% margin
Valuation
PER (trailing)483.0x
PER (forward)8.4x
P/Book0.6x
Beta1.84
Balance sheet & cash
Market capUS$681.2M
Total debtUS$459.5M
Free Cash FlowUS$33.5M
Profitability & ownership
ROA5.0%
% insiders7.0%
% institutions86.2%
Last declaration on 24 August 2026
Declarations201 total
66,346 sharesClass A Common StockSEC:0001104659-26-100382:0
72,640 sharesClass A Common StockSEC:0001104659-26-100388:0
7,667,912 sharesClass A Common StockSEC:0001104659-26-100379:0
219,700 sharesClass A Common StockSEC:0001104659-26-100390:0
302,572 sharesClass A Common StockSEC:0001104659-26-100402:0
38,896 sharesClass A Common StockSEC:0001104659-26-100393:0
225,706 sharesClass A Common StockSEC:0001104659-26-100389:0
8,022,623 sharesClass A Common StockSEC:0001104659-26-100379:2
2,837,149 sharesClass A Common StockSEC:0001104659-26-100385:3
28,021 sharesClass A Common StockSEC:0001104659-26-100396:0
1,483,776 sharesClass A Common StockSEC:0001104659-26-100378:0
290,323 sharesClass A Common StockSEC:0001104659-26-100378:1
524,314 sharesClass A Common StockSEC:0001104659-26-100376:0
2,837,149 sharesClass A Common StockSEC:0001104659-26-100379:1
2,837,149 sharesClass A Common StockSEC:0001104659-26-100379:3
7,667,912 sharesClass A Common StockSEC:0001104659-26-100385:0
2,837,149 sharesClass A Common StockSEC:0001104659-26-100385:1
8,022,623 sharesClass A Common StockSEC:0001104659-26-100385:2
42,724 sharesClass A Common StockSEC:0001104659-26-100392:0
41,486 sharesClass A Common StockSEC:0001104659-26-100399:0
57,362 sharesClass A Common StockSEC:0001104659-26-100400:0
10,385 shares0Class A Common StockSEC:0001674029-26-000002:0
10,385 shares0Class A Common StockSEC:0001330786-26-000002:0
10,385 shares0Class A Common StockSEC:0001349040-26-000002:0
10,385 shares0Class A Common StockSEC:0001096461-26-000002:0
25 of 201 declarations
About RE/MAX Holdings, Inc.
RE/MAX Holdings, Inc. (NYSE: RMAX) is a United States-listed company headquartered in Denver, Colorado, focused on real estate franchising and mortgage brokerage franchising. It is the parent company of RE/MAX, one of the best-known brands in residential real estate, and Motto Mortgage, which the company describes as the first and only national mortgage brokerage franchise brand in the U.S. RE/MAX operates with an agent-centric model designed to attract, develop, and retain productive agents by allowing them to keep a larger share of their commissions. That model is central to the company’s competitive profile: rather than owning a large capital-intensive brokerage footprint, RE/MAX monetizes a branded franchise network with recurring fee streams.
The company traces its origins back to 1973, when Dave and Gail Liniger founded RE/MAX in Denver. Over time, the business expanded into a global franchise system spanning more than 100 countries and territories, with management highlighting a network of more than 120,000 agents worldwide. RE/MAX also continues to emphasize its leadership position in the U.S. and Canada measured by residential transaction sides completed by its agents, which supports the brand’s visibility and market positioning.
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RE/MAX Holdings’ revenue base is built around recurring franchise fees, annual agent dues, brokerage fees, and marketing fund contributions. That structure gives the company a relatively asset-light operating model, but it also ties performance closely to agent counts, office openings, transaction volumes, and the health of the housing market. In addition to the core RE/MAX brand, the company offers RE/MAX Collection for luxury properties, RE/MAX Commercial for commercial real estate, and Motto Mortgage for mortgage brokerage. It has also invested in technology through the acquisition of booj, a real estate tech company, to strengthen digital capabilities and agent support.
Geographically, the business remains heavily exposed to the U.S. and Canada, while retaining meaningful international diversification through its franchise network. As of January 31, 2025, the company reported 145,626 total agents and 223 open Motto Mortgage franchises. It also noted a decline in U.S. and Canada agent count, underscoring the tougher housing backdrop and the sensitivity of the model to transaction activity. Still, RE/MAX Holdings ended 2024 with improved operating momentum: fourth-quarter results showed higher adjusted EBITDA and a return to net income, helped by lower expenses and better cost control. Management pointed to a strengthened leadership team and new revenue initiatives heading into 2025, while the business remains exposed to housing demand, interest rates, foreign exchange, and competitive pressure in franchised real estate services.
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