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PSQ Holdings, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 01 Dec 2025.
PSQ Holdings, Inc.: what insiders have been doing
This page follows insider dealings at PSQ Holdings, Inc. as filed with SEC (Form 4), a company from the Technology sector. From 18 October 2025 to 18 October 2026, the disclosure feed for PSQ Holdings, Inc. logged 26 filings by 13 insiders.
Both sides are active: 1 purchase worth €8,647 and 4 sales worth €44k, from 1 insider and 4 insiders respectively. Sales outweigh purchases by €35k. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. On the buying side, the filings list 1 chief executive among the declarants. At €31k, the sale published on 17 November 2025 by Hebert Michael Robert is the largest of the period.
With 26 filings in twelve months, the company is more active than the median of 19 filings across the 5,808 companies we follow on the same exchange. Since 2023, the database holds 7 purchases and 4 sales by insiders of the company. The 10-K for the year ended 31 December 2025 shows 18.2 m USD of revenue and -36.6 m USD of net income.
The most recent open-market purchase was published on 1 December 2025, 321 days ago. Typically, a trade is published a median of 3 days after it takes place. For comparison, the SEC allows two business days to file a Form 4. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Elsewhere in the same sector, our signals recently picked up insider purchases at Core Scientific, Inc./tx and Gitlab Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
66
Thresholds
n/a
Buy Volume
€3M
7 ops. · all time
Sell Volume
€43,987
4 ops. · all time
Who traded when
BuySaleMichael Stephen Seifert3 buys1 sale
Bradley Searle2 buys
Willie Langston2 buys
Krista Wenzel1 sale
Michael Pena1 sale
Michael Robert Hebert1 sale
+1 other insider
Since the insiders bought
- -51.5%Entry US$19.50 · Close at T+90 US$9.45
- -69.7%Entry US$30.60 · Close at T+365 US$9.28
- -71.1%Entry US$29.55 · Close at T+365 US$8.55
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2025FY ended December 2025 · cache
US$3.83
Analyst consensus
1 analysts2.00/5
US$15.00Target US$15.00(+292%)US$15.00
Income statement
RevenueUS$18.2M
Gross profitUS$12.6M69% margin
EBITDA-US$14.8M-81% margin
Net income-US$36.6M-132.7% margin
Valuation
P/Book3.1x
Beta0.54
Balance sheet & cash
Market capUS$14.3M
Total debtUS$35.3M
Free Cash Flow-US$26.6M
Debt / Equity867%
Profitability & ownership
ROE-218.2%
ROA-30.4%
% insiders26.9%
% institutions17.0%
Last declaration on 5 October 2026
Declarations66 total
112 shares@ US$4.940.0031% mcap100.0% of flowClass A Common Stock, par value $0.0001 per shareSEC:0002131769-26-000006:0
16,666 shares0Common StockSEC:0002152407-26-000004:0
13,888 shares@ US$3.600.25% mcap100.0% of flowCommon StockSEC:0002152407-26-000004:1
236,111 shares@ US$3.604.25% mcap100.0% of flowClass A Common Stock, par value $0.0001 per shareSEC:0001985226-26-000004:0
69,444 shares@ US$3.601.25% mcap100.0% of flowClass A Common Stock, par value $0.0001 per shareSEC:0002016181-26-000005:0
27,777 shares@ US$3.600.50% mcap48.4% of flowClass A Common Stock, par value $0.0001 per shareSEC:0002047821-26-000007:0
277 shares@ US$3.600.0050% mcap100.0% of flowClass A Common Stock, par value $0.0001 per shareSEC:0001887598-26-000007:0
13,888 shares@ US$3.600.25% mcap100.0% of flowClass A Common Stock, par value $0.0001 per shareSEC:0001985206-26-000004:0
57,975 shares0Class A Common Stock, par value $0.0001 per shareSEC:0002015472-26-000004:0
3,333 shares0Class A Common Stock, par value $0.0001 per shareSEC:0002015472-26-000004:1
12,002 shares0Class A Common Stock, par value $0.0001 per shareSEC:0002106395-26-000005:0
12,002 shares0Class A Common Stock, par value $0.0001 per shareSEC:0002131769-26-000004:0
12,002 shares0Class A Common Stock, par value $0.0001 per shareSEC:0002131770-26-000007:0
125,000 shares0Class A Common Stock, par value $0.0001 per shareSEC:0002016181-26-000003:0
258,929 shares0Class A Common Stock, par value $0.0001 per shareSEC:0001985206-26-000002:0
125,000 shares0Class A Common Stock, par value $0.0001 per shareSEC:0002047821-26-000004:0
125,000 shares0Class A Common Stock, par value $0.0001 per shareSEC:0001887598-26-000005:0
125,000 shares0Class A Common Stock, par value $0.0001 per shareSEC:0001985226-26-000002:0
125,000 shares0Class A Common Stock, par value $0.0001 per shareSEC:0001985227-26-000005:0
3,051 shares@ US$0.65950.015% mcap100.0% of flowClass A Common Stock, par value $0.0001 per shareSEC:0002131770-26-000005:0
83,333 sharesClass A Common Stock, par value $0.0001 per shareSEC:0001985227-26-000003:0
50,000 sharesClass A Common Stock, par value $0.0001 per shareSEC:0002015472-26-000002:0
7,143 shares@ US$1.4030.1% of flowClass A Common Stock, par value $0.0001 per shareSEC:0001985187-25-000012:0
Canonical exit: 24 Feb 2026 (T+90)
23,310 shares@ US$1.55100.0% of flowClass A Common Stock, par value $0.0001 per shareSEC:0001985192-25-000007:0
7,938 shares@ US$1.5536.9% of flowClass A Common Stock, par value $0.0001 per shareSEC:0001985187-25-000009:0
25 of 66 declarations
About PSQ Holdings, Inc.
PSQ Holdings, Inc. is a United States-based company listed on the NYSE under the ticker PSQH. The business is better known to consumers as PublicSquare, and its headquarters are in West Palm Beach, Florida. Founded in 2021, the company initially built itself as a values-oriented digital marketplace and payments ecosystem aimed at consumers and merchants who identify with “life, family and liberty” themes. Over time, PSQ Holdings expanded beyond marketplace traffic into financial technology and consumer brands, creating a broader platform approach rather than a single-product model. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1847064/000121390024022377/ea0201031-10k_psqhold.htm?utm_source=openai))
Historically, the company reported three operating segments: Financial Technology, Marketplace, and Brands. In 2025, management initiated a major strategic reset. The Brands segment was slated for monetization through the sale of EveryLife, while the Marketplace segment was also being reconsidered for monetization or strategic repurposing. By the end of 2025, the company determined that winding down the Marketplace business was the most efficient path, and it stopped pursuing development of the marketplace technology platform as a long-term standalone asset. This transition signals a clearer focus on fintech-led growth and capital allocation discipline. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1847064/000184706426000005/psqh-20251231.htm?utm_source=openai))
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PSQ Holdings’ current operating core is its Financial Technology segment. That segment includes Credova, a buy-now-pay-later business focused on the outdoor and shooting sports category; PSQ Payments, a payment processing solution positioned as “cancel-proof”; and PSQ Impact, a fundraising platform serving the conservative movement. On the consumer brand side, EveryLife has been a direct-to-consumer baby-care brand selling items such as diapers and wipes, but it is now more of a monetization candidate than the central growth engine. For investors, this means PSQ Holdings should be viewed as a company in strategic transition, moving from a broader commerce ecosystem toward a more concentrated fintech platform with selective brand exposure. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001847064/000184706425000010/psqh-20250930.htm?utm_source=openai))
In competitive terms, PSQ Holdings occupies a niche position. It does not compete head-on with large generalist e-commerce or payment networks on scale alone; instead, it differentiates through an aligned customer base, values-driven positioning, and a combination of proprietary audience data, payments infrastructure, and consumer brands. That makes the company unusual in the U.S. listed universe, but it also means execution risk is material because growth must come from targeted communities and product monetization rather than broad mass-market adoption. Recent corporate updates in early 2026 emphasized board and executive leadership changes intended to sharpen oversight and operational focus, while preliminary full-year 2025 results pointed to improved efficiency and stronger revenue momentum. ([nasdaq.com](https://www.nasdaq.com/press-release/publicsquare-announces-board-and-executive-leadership-updates-preliminary-fourth?utm_source=openai))
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