Planet Fitness, Inc.: management transactions · United States · SEC (Form 4)

About Planet Fitness, Inc.

Planet Fitness, Inc. (NYSE: PLNT) is a leading U.S. fitness franchise focused on making gym access affordable, approachable, and broadly accessible through its signature “Judgement Free Zone®” brand promise. Founded in 1992 in Dover, New Hampshire, the company has evolved from a small local gym concept into one of the largest and fastest-growing franchisors and operators of fitness clubs by number of members and locations. Its headquarters are in Hampton, New Hampshire, United States. For investors, the key point is that Planet Fitness is not a premium boutique gym chain; it is a scaled value-oriented platform built to serve mainstream consumers, especially first-time, casual, and price-sensitive gym users. Planet Fitness’s business model is centered on franchising, with revenues supported by royalties, equipment sales, and related fees, alongside a smaller company-owned club base. The model is designed for repeatability and scale: standardized clubs, a recognizable brand, and a membership proposition that emphasizes simplicity, low pricing, and a non-intimidating experience. The company’s core membership products are the Classic membership, which provides access to a member’s home club, and the PF Black Card®, which adds broader access, guest privileges, and extra amenities. Clubs typically feature cardio and strength equipment, locker rooms, showers, free Wi-Fi, free in-club fitness training, and digital workout content through the PF App. The PF Black Card tier also includes spa-style amenities such as massage chairs and tanning at participating locations. Competitive positioning remains one of Planet Fitness’s strongest attributes. The company occupies a prominent role in the U.S. “value fitness” segment and benefits from brand scale, a standardized member experience, and a franchise system that supports geographic expansion with relatively asset-light economics. Management states that the network spans more than 2,700 locations across the United States, Canada, Puerto Rico, Mexico, Panama, and Australia, underscoring a footprint that is still heavily U.S.-centric but increasingly international. That geographic breadth gives the brand additional visibility while still leaving meaningful room for growth in core domestic markets. Recent developments matter for the investment case. In February 2026, Planet Fitness reported fourth-quarter and full-year 2025 results, highlighting continued member growth and a global footprint approaching 2,900 clubs. The company also provided 2026 growth expectations, including additional club openings and higher revenue and adjusted EBITDA, which signals management’s confidence in the scalability of the model. In parallel, recent SEC Form 4 filings show ongoing insider transaction activity, reinforcing the importance of monitoring governance and ownership changes alongside operating performance. Overall, Planet Fitness remains a differentiated, consumer-facing growth story on the NYSE in the United States, combining recurring revenue characteristics, franchise scalability, and a clear mass-market brand identity.