PASSAT: directors' dealings · France · AMF

About PASSAT

PASSAT is a French listed group on Euronext Paris under ISIN FR0000038465, active in image-assisted selling and consumer goods distribution through in-store demonstration concepts. Historically, the company has built a niche position in field marketing and assisted retailing by offering large-scale retailers turnkey sales areas equipped with video monitors, designed to support product visibility, impulse purchases and in-store conversion. The company presents itself as a leading European player in this model. PASSAT’s business is organized around several consumer-product categories, including beauty and personal care, home comfort and maintenance, kitchenware, DIY, gardening and other everyday items. These ranges are marketed under various brand names and concepts, with a strong emphasis on visual demonstration and in-store sales stimulation. This makes PASSAT different from a conventional distributor: it acts more like a commercial-concept designer, in-store animator and product showcase specialist than a pure wholesaler. Geographically, the group generates most of its revenue in France, while also maintaining a footprint in Southern Europe and North America. Its H1 2024 financial report shows revenue mainly from France, with additional contributions from Spain, Portugal, Italy, the United States and Canada. PASSAT also has a long-standing Portuguese establishment and operating subsidiaries such as PASSAT USA and other specialized entities mentioned in its financial disclosures. On the financial and corporate side, PASSAT kept publishing updated disclosures in 2024 and renewed its share buyback program. Its 2023 annual report shows revenue of EUR 30.272 million, broadly in line with EUR 30.628 million in 2022, highlighting a relatively stable business profile. In 2025, the company also announced a project to transfer its listing to Euronext Growth Paris, suggesting an effort to align its market segment with its size and investor base. Overall, PASSAT stands out as an asset-light distribution business focused on retail animation, marketing innovation and specialized mass-market channels. Its competitive edge lies in its ability to select fast-moving consumer products, stage them effectively in stores and leverage a European distribution network. For investors, it is a small-cap retail name with a distinctive model, exposed to consumer demand, merchandising execution and the group’s ability to refresh its commercial concepts.