Oxford Industries INC: management transactions · United States · SEC (Form 4)

About Oxford Industries INC

Oxford Industries, Inc. (NYSE: OXM) is a US-based apparel and lifestyle-brands company headquartered in Atlanta, Georgia, United States. Founded in 1942, the company has evolved from its manufacturing roots into a brand-focused operator built around premium consumer franchises. For international investors, Oxford is best understood not as a commodity apparel producer, but as an owner and steward of differentiated brands, with value creation driven by brand equity, selective distribution, and disciplined merchandising rather than pure volume growth. ([oxfordinc.com](https://oxfordinc.com/about?utm_source=openai)) Oxford’s portfolio includes Tommy Bahama, Lilly Pulitzer, Johnny Was, Southern Tide, The Beaufort Bonnet Company, Duck Head, and Jack Rogers. Its business model spans design, sourcing, marketing, and distribution of branded products, sold through both direct-to-consumer channels and wholesale partners. This channel mix gives the company the ability to capture higher economics in its own retail and e-commerce network while still leveraging broader market reach through third-party distribution. The company also reports a meaningful operating footprint, including more than 6,000 employees, roughly 330 retail stores, and 28 restaurants tied to the Tommy Bahama ecosystem. ([investor.oxfordinc.com](https://investor.oxfordinc.com/?utm_source=openai)) In competitive terms, Oxford occupies a niche in premium lifestyle apparel, targeting consumers who value brand identity, product quality, and an experiential retail proposition. That positioning can be more resilient than mass-market apparel, but it does not eliminate exposure to discretionary spending cycles, promotional intensity, and input-cost pressure. The company’s competitive advantage lies in its portfolio of well-recognized brands, its direct-selling capabilities, and its focus on brand-led economics. In a fragmented and highly promotional US apparel market, these attributes matter because they support pricing power and customer loyalty. ([investor.oxfordinc.com](https://investor.oxfordinc.com/news-releases/news-release-details/oxford-owner-tommy-bahama-lilly-pulitzer-and-johnny-was-19?utm_source=openai)) Recent developments show a business that is navigating a more challenging backdrop while continuing to act decisively. On March 26, 2026, Oxford reported fourth-quarter and full-year fiscal 2025 results, introduced fiscal 2026 guidance, and raised its quarterly dividend to $0.70 per share. Management highlighted improving momentum at Tommy Bahama, while fiscal 2025 also included non-cash impairment charges primarily related to Johnny Was. During 2025, the company said it moved quickly to diversify sourcing and calibrate pricing to offset tariff-related cost pressure, underscoring a proactive approach to supply-chain and trade risk. For investors looking at US-listed consumer equities on the NYSE, Oxford stands out as a premium apparel owner with branded assets, direct consumer exposure, and a balanced focus on growth and profitability. ([investor.oxfordinc.com](https://investor.oxfordinc.com/news-releases/news-release-details/oxford-owner-tommy-bahama-lilly-pulitzer-and-johnny-was-21?utm_source=openai))