My Size, Inc.: directors' dealings · United States · SEC (Form 4)

About My Size, Inc.

MySize, Inc. is a technology company listed on the NASDAQ in the United States (United States) under the ticker MYSZ. For French-speaking investors, this is a niche name in fashion tech and e-commerce, with a value proposition focused on size recommendation, product fit intelligence and operational efficiency for apparel brands and retailers. The company was founded in 2014 by Ronen Luzon and began trading on the Nasdaq Capital Market in July 2016. Its operational headquarters are reported in Israel, in the Airport City/Tel Aviv area, while the company remains a U.S.-listed issuer. ([mysizeid.com](https://mysizeid.com/mysize-tech/?utm_source=openai)) MySize first gained visibility through MySizeID, a sizing recommendation technology designed to reduce online shopping uncertainty and, in turn, lower return rates. Over time, the company has broadened its scope into a wider retail intelligence platform powered by AI, including Naiz Fit, a fit-analytics and sizing solution for fashion brands, as well as other digital commerce tools. Its business sits at the intersection of B2B SaaS, data analytics and omnichannel retail enablement. ([mysizeid.com](https://mysizeid.com/mysize-tech/?utm_source=openai)) From a competitive standpoint, MySize operates in a crowded market where retailers are seeking tools that can improve conversion, reduce returns and enhance customer experience. The company promotes an integrated approach combining measurement, personalization, virtual try-on and data intelligence. In 2025, it stepped up its M&A-driven strategy with acquisitions and asset purchases tied to footwear sizing and recommerce, including ShoeSize.Me and Percentil, extending its footprint into circular fashion and managed resale. This indicates an ambition to build a broader ecosystem around digital fashion, returns optimization and inventory monetization. ([mysizeid.com](https://mysizeid.com/reports/mysize-inc-expands-naiz-fit-platform-with-acquisition-of-shoesize-me-adding-ai-powered-footwear-sizing-to-its-fashion-tech-roll-up-strategy/?utm_source=openai)) Geographically, the group has an international footprint linked to Israel, the United States, Europe and, more recently, APAC. Recent communications highlight activity across Europe, Latin America and the United States, with growing strategic focus on Asia-Pacific. Key recent milestones include the launch of an integrated virtual try-on solution in early 2025, the acquisition of Percentil-related assets in spring 2025, and continued expansion of its AI-led fashion technology and overstock-management platform. ([mysizeid.com](https://mysizeid.com/reports/mysize-inc-announces-innovative-integrated-virtual-try-on-and-sizing-technology-following-successful-participation-at-ces-and-nrf-2025/?utm_source=openai))