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My Size, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 30 Dec 2025.
My Size, Inc.: what insiders have been doing
This page follows insider dealings at My Size, Inc. as filed with SEC (Form 4), a company from the Technology sector. 8 insiders have disclosed 12 filings since 18 October 2025.
The flow runs one way only: 1 insider bought (4 purchases totalling €12k) and nobody sold on the market. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Biggest ticket of the year: €6,915, bought by Luzon Ronen and made public on 21 November 2025. The buyers include 1 chief executive.
The latest purchase dates back some time: it was published 292 days ago, on 30 December 2025. The median gap between a trade and its publication by SEC (Form 4) is 2 days. The legal deadline for a Form 4 is two business days after the transaction.
Across the 5,814 companies tracked on its exchange, the median is 19 filings; at 12 filings, this issuer sits below that mark. Since 2021, the database holds 4 purchases and 9 sales by insiders of the company.
Other companies in the same sector with recent insider buying flagged by our signals: Core Scientific, Inc./tx and Gitlab Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
33
Thresholds
n/a
Buy Volume
€11,608
4 ops. · all time
Sell Volume
€716,936
9 ops. · all time
Who traded when
BuySaleRonen Luzon4 buys1 sale
Avatar Securities, LLC1 sale
Billy Pardo1 sale
Or Kles1 sale
Since the insiders bought
- -23.7%Entry US$6.06 · Close at T+90 US$4.62
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2025FY ended December 2025 · cache
US$1.25
Analyst consensus
Income statement
RevenueUS$9.4M
Gross profitUS$3M32% margin
EBITDA-US$5.3M-56% margin
Net income-US$5.9M-66.7% margin
Valuation
P/Book0.3x
Beta0.06
Balance sheet & cash
Market capUS$1.1M
Total debtUS$1M
Free Cash Flow-US$5.2M
Debt / Equity46%
Profitability & ownership
ROE-155.1%
ROA-55.2%
% insiders9.4%
% institutions2.7%
Last declaration on 30 December 2025
Declarations33 total
3,750 shares@ US$0.7810.2% of flowCommon StockSEC:0001493152-25-029521:0
Canonical exit: 29 Mar 2026 (T+90)
215,000 shares0Common StockSEC:0001493152-25-028147:0
60,000 shares0Common StockSEC:0001493152-25-028144:0
15,000 shares0Common StockSEC:0001493152-25-028141:0
15,000 shares0Common StockSEC:0001493152-25-028139:0
110,000 shares0Common StockSEC:0001493152-25-028146:0
15,000 shares0Common StockSEC:0001493152-25-028142:0
30,000 shares0Common StockSEC:0001493152-25-028140:0
2,600 shares@ US$0.9058.3% of flowCommon StockSEC:0001493152-25-025691:0
Canonical exit: 1 Mar 2026 (T+90)
235 shares@ US$0.8850.7% of flowCommon StockSEC:0001493152-25-025078:0
Canonical exit: 22 Feb 2026 (T+90)
10,500 shares@ US$0.7628.4% of flowCommon StockSEC:0001493152-25-024553:0
Canonical exit: 18 Feb 2026 (T+90)
120,524 shares@ US$4.85100.0% of flowCommon stockSEC:0001214659-25-002494:0
2,000 shares@ US$5.10100.0% of flowCommon StockSEC:0001493152-25-000061:0
2,000 shares@ US$5.1240.3% of flowCommon StockSEC:0001493152-25-000064:0
20,000 shares0Common StockSEC:0001493152-24-007017:0
20,000 shares0Common StockSEC:0001493152-24-007018:0
150,000 shares0Common StockSEC:0001493152-24-007019:0
20,000 shares0Common StockSEC:0001493152-24-007021:0
20,000 shares0Common StockSEC:0001493152-24-007020:0
300,000 shares0Common StockSEC:0001493152-24-007016:0
4,683 shares@ US$0.683812.0% of flowCommon StockSEC:0001493152-23-043558:0
1,211 shares@ US$1.4125.7% of flowCommon StockSEC:0001493152-23-032483:0
25 of 33 declarations
About My Size, Inc.
MySize, Inc. is a technology company listed on the NASDAQ in the United States (United States) under the ticker MYSZ. For French-speaking investors, this is a niche name in fashion tech and e-commerce, with a value proposition focused on size recommendation, product fit intelligence and operational efficiency for apparel brands and retailers. The company was founded in 2014 by Ronen Luzon and began trading on the Nasdaq Capital Market in July 2016. Its operational headquarters are reported in Israel, in the Airport City/Tel Aviv area, while the company remains a U.S.-listed issuer. ([mysizeid.com](https://mysizeid.com/mysize-tech/?utm_source=openai))
MySize first gained visibility through MySizeID, a sizing recommendation technology designed to reduce online shopping uncertainty and, in turn, lower return rates. Over time, the company has broadened its scope into a wider retail intelligence platform powered by AI, including Naiz Fit, a fit-analytics and sizing solution for fashion brands, as well as other digital commerce tools. Its business sits at the intersection of B2B SaaS, data analytics and omnichannel retail enablement. ([mysizeid.com](https://mysizeid.com/mysize-tech/?utm_source=openai))
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From a competitive standpoint, MySize operates in a crowded market where retailers are seeking tools that can improve conversion, reduce returns and enhance customer experience. The company promotes an integrated approach combining measurement, personalization, virtual try-on and data intelligence. In 2025, it stepped up its M&A-driven strategy with acquisitions and asset purchases tied to footwear sizing and recommerce, including ShoeSize.Me and Percentil, extending its footprint into circular fashion and managed resale. This indicates an ambition to build a broader ecosystem around digital fashion, returns optimization and inventory monetization. ([mysizeid.com](https://mysizeid.com/reports/mysize-inc-expands-naiz-fit-platform-with-acquisition-of-shoesize-me-adding-ai-powered-footwear-sizing-to-its-fashion-tech-roll-up-strategy/?utm_source=openai))
Geographically, the group has an international footprint linked to Israel, the United States, Europe and, more recently, APAC. Recent communications highlight activity across Europe, Latin America and the United States, with growing strategic focus on Asia-Pacific. Key recent milestones include the launch of an integrated virtual try-on solution in early 2025, the acquisition of Percentil-related assets in spring 2025, and continued expansion of its AI-led fashion technology and overstock-management platform. ([mysizeid.com](https://mysizeid.com/reports/mysize-inc-announces-innovative-integrated-virtual-try-on-and-sizing-technology-following-successful-participation-at-ces-and-nrf-2025/?utm_source=openai))
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