No insider purchase over the last 90 days. The latest was filed 04 Mar 2026.
Headquartered in Chicago, United States, Morningstar, Inc. belongs to the Business Services sector and traces its origins to 1984. Filings by its managers are published through SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for Morningstar, Inc. logged 97 filings by 9 insiders.
Purchases and sales both appear in the filings: 1 purchase (1 insider, €161k) and 85 sales (3 insiders, €26.2M). On balance, insiders were net sellers of €26.1M. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. On the buying side, the filings list 1 finance chief among the declarants. The largest single trade was a sale of €1.3M by Mansueto Joseph D, published on 18 November 2025.
Across the 5,816 companies tracked on its exchange, the median is 19 filings; at 97 filings, this issuer sits above that mark. Since 2016, the database holds 2 purchases and 422 sales by insiders of the company. The 10-K for the year ended 31 December 2025 shows 2.45 bn USD of revenue and 374.2 m USD of net income and a dividend of 1.87 USD per share.
The clock since the last published purchase (4 March 2026) now reads 228 days. Filings reach the SEC (Form 4) feed a median of 1 day after the trade. For comparison, the SEC allows two business days to file a Form 4. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Other companies in the same sector with recent insider buying flagged by our signals: Coursera, Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Morningstar, Inc. Buy (bullish), based on 3 analysts. Average price target: US$239.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
25 of 548 declarations
Morningstar, Inc. is a leading provider of independent investment insights and financial data, listed on the NASDAQ in the United States (United States) under the ticker MORN. The company was founded in 1984 by Joe Mansueto in Chicago, Illinois, where it remains headquartered today. Starting from an original focus on mutual fund analysis, Morningstar has evolved into a broader financial information and software platform serving investors and professionals across public markets, private markets, and credit.
For international investors, Morningstar’s business model is built around several interconnected revenue streams. The company provides proprietary research on equities and funds, investment data, portfolio analytics, advisor software, market and index solutions, and credit-related services. It also has a growing footprint in private capital intelligence through PitchBook, as well as ESG and sustainability data through Sustainalytics. This mix positions Morningstar as a diversified financial infrastructure and intelligence provider rather than a pure research publisher.
Morningstar’s competitive position is anchored in three long-standing advantages: trusted independent research, deep and structured datasets, and strong product integration into adviser and institutional workflows. The brand is especially well known for fund ratings, portfolio analysis frameworks, and investor-friendly analytics. Over time, however, the company has broadened its scope well beyond mutual funds, creating a more durable and scalable platform across wealth management, asset management, banking, insurance, and corporate clients.
Geographically, Morningstar operates on a global basis, with a significant presence in North America, Europe, and Asia-Pacific, while its commercial and operational center remains in the United States. That U.S. base is strategically important because Morningstar’s most developed client relationships, product distribution, and capital markets exposure are tied to the American financial ecosystem. At the same time, the company’s international footprint gives it exposure to global investment trends and cross-border demand for independent market intelligence.
Recent developments have reinforced Morningstar’s transition toward a more technology-enabled, AI-driven platform. In early 2026, the company reported meaningful growth in revenue, operating income, and free cash flow for 2025, and management highlighted AI as a tool to scale its research and data moat. Morningstar also announced new AI capabilities embedded in its Direct Advisory Suite in March 2026, designed to streamline research, meeting preparation, portfolio analysis, and proposal generation for financial advisers. For equity investors, the key takeaway is that Morningstar is increasingly combining recurring data and software economics with its historical strengths in research and investor education.
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Chicago, United States · Founded: 1984 · 9,556 employees (2021) · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Dividend per share | Filing |
|---|---|---|---|---|---|
| Dec 2025 | 2.45 bn USD | 374.2 m USD | 8.87 USD | 1.87 USD | 10-K |
| Dec 2024 | 2.28 bn USD | 369.9 m USD | 8.58 USD | 1.67 USD | 10-K |
| Dec 2023 | 2.04 bn USD | 141.1 m USD | 3.29 USD | 1.53 USD | 10-K |
| Dec 2022 | 1.87 bn USD | 70.5 m USD | 1.64 USD | 1.46 USD | 10-K |
| Dec 2021 | 1.70 bn USD | 193.3 m USD | 4.45 USD | 1.31 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.