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Leaf Group Ltd.: insider trades · United States · SEC (Form 4)
SEC:leaf-group-ltdUS·SEC (Form 4)Media & Communication
Discover the full insider trade history of Leaf Group Ltd., a listed equity based in United States. Shares are quoted on US US, under the supervision of SEC (Form 4). Operating in the Media & Communication sector, Leaf Group Ltd. has published 38 reports. The latest transaction was reported on 16 June 2021 (Disposition). Among the most active insiders: Wergeles Adam F.. The full history is accessible without an account.
38
Insider Decl.
0
Thresholds
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0 ops.
Buy Volume
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20 ops.
Sell Volume
Financial data
Last declaration on 16 June 2021
Declarations38 total
Executives●Disposition13SEC
123,988 shares
Common Stock
SEC:0001104659-21-081729·
Executives●Disposition9SEC
16,532 shares
Common Stock
SEC:0001104659-21-081703·
Executives●Disposition9SEC
18,750 shares
Common Stock
SEC:0001104659-21-081707·
Executives●Disposition9SEC
38,686 shares
Common Stock
SEC:0001104659-21-081716·
Executives●Disposition9SEC
17,969 shares
Common Stock
SEC:0001104659-21-081719·
Executives●Disposition9SEC
159,627 shares
Common Stock
SEC:0001104659-21-081722·
Executives●Disposition14SEC
687,936 shares
Common Stock
SEC:0001104659-21-081727·
Executives●Disposition9SEC
25,000 shares
Common Stock
SEC:0001104659-21-081732·
Executives●Disposition11SEC
301,039 shares
Common Stock
SEC:0001104659-21-081725:0·
Executives●Disposition19SEC
123,988 shares
Common Stock
SEC:0001104659-21-081729:0·
Executives●Disposition11SEC
16,532 shares
Common Stock
SEC:0001104659-21-081703:0·
Executives●Disposition11SEC
38,686 shares
Common Stock
SEC:0001104659-21-081716:0·
Executives●Disposition11SEC
17,969 shares
Common Stock
SEC:0001104659-21-081719:0·
Executives●Disposition11SEC
14,368 shares
Common Stock
SEC:0001104659-21-081712:0·
Executives●Disposition11SEC
159,627 shares
Common Stock
SEC:0001104659-21-081722:0·
Executives●Disposition22SEC
687,936 shares
Common Stock
SEC:0001104659-21-081727:0·
Executives●Disposition11SEC
18,750 shares
Common Stock
SEC:0001104659-21-081707:0·
Executives●Disposition11SEC
25,000 shares
Common Stock
SEC:0001104659-21-081732:0·
Executives●Retenue fiscale14SEC
€5,588807 shares@ €6.924348.6% of flow
Common Stock, $.0001 par value
SEC:0001179110-21-006240·
Executives●Retenue fiscale12SEC
€3,995577 shares@ €6.924330.3% of flow
Common Stock, $.0001 par value
SEC:0001179110-21-006239·
Executives●Retenue fiscale18SEC
€4,002578 shares@ €6.924348.7% of flow
Common Stock, $.0001 par value
SEC:0001179110-21-006238·
Executives●Retenue fiscale19SEC
€13,3021,921 shares@ €6.924348.6% of flow
Common Stock, $.0001 par value
SEC:0001179110-21-006241·
Executives●Retenue fiscale24SEC
€13,3021,921 shares@ €6.924324.3% of flow
Common Stock, $.0001 par value
SEC:0001179110-21-006241:0·
25 of 38 declarations
About Leaf Group Ltd.
Leaf Group Ltd. (ticker: LEAF) was a U.S.-based consumer internet company historically listed on the NYSE/NASDAQ, best known for combining digital media brands with online marketplaces for art and design. Before being acquired, the company was headquartered in Santa Monica, California, and also maintained offices in Denver, New York, and London, reflecting a U.S. core with selective international operating footprint. The company was founded in 2006, originally under the name Demand Media, and later adopted the Leaf Group brand in 2016. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm)) Operationally, Leaf Group was organized around two main businesses. Its Marketplaces segment included Society6 and Saatchi Art. Society6 provided artists with an online commerce platform to sell original artwork and designs on a broad range of consumer products in home décor, accessories, and apparel, while Saatchi Art operated as one of the world’s larger online art galleries focused on emerging artists and also ran The Other Art Fair. The Media segment housed lifestyle and content brands, including Well+Good, Livestrong.com, eHow, Hunker, and OnlyInYourState over time, giving the company a diversified digital portfolio spanning content, commerce, and audience monetization. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm)) From a competitive standpoint, Leaf Group tried to differentiate itself through creator communities, niche lifestyle audiences, and a marketplace model that linked discovery with direct commerce. The company described its marketplaces as leading art and design platforms, and its international reach was meaningful: Society6 reported sales to customers in more than 180 countries in 2019, while Saatchi Art sold works to buyers in more than 80 countries and offered access to a very large catalog of original works. That global distribution base was important, but it also placed the business in highly competitive and fast-changing digital markets. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm)) A major strategic milestone came in 2021 when Leaf Group announced and then completed its sale to Graham Holdings Company for $8.50 per share in an all-cash transaction valued at approximately $323 million. The deal closed on June 14, 2021. As a result, LEAF ceased to trade as an independent equity story, but it remains relevant for SEC review, including historical Form 4 insider transaction analysis. ([ir.leafgroup.com](https://ir.leafgroup.com/investor-press-releases/press-release-details/2021/Leaf-Group-Announces-Shareholder-Approval-of-Merger-Agreement-with-Graham-Holdings/default.aspx?utm_source=openai)) For French-speaking investors, LEAF is best understood as a U.S. NYSE/NASDAQ consumer internet and digital media asset that monetized both advertising and e-commerce, with exposure to lifestyle content, art marketplaces, and creator-led commerce. Its investment case was shaped by audience growth, brand relevance, and platform economics, but also by execution risk, intense competition, and the strategic importance of scale. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm))
