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Leaf Group Ltd. Stock: price and insider trades · United States
Leaf Group Ltd.: what insiders have been doing
Insider filings for Leaf Group Ltd. are scarce in the SEC (Form 4) feed, the latest one published on 16 June 2021. This page will fill in as new trades are disclosed. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
23
Thresholds
n/a
Buy Volume
n/a
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Sell Volume
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This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2020FY ended December 2020 · cache
Income statement
RevenueUS$182.6M
Net income-US$7.6M-4.2% margin
Last declaration on 16 June 2021
Declarations23 total
159,627 sharesCommon StockSEC:0001104659-21-081722:0
17,969 sharesCommon StockSEC:0001104659-21-081719:0
301,039 sharesCommon StockSEC:0001104659-21-081725:0
16,532 sharesCommon StockSEC:0001104659-21-081703:0
687,936 sharesCommon StockSEC:0001104659-21-081727:0
123,988 sharesCommon StockSEC:0001104659-21-081729:0
38,686 sharesCommon StockSEC:0001104659-21-081716:0
18,750 sharesCommon StockSEC:0001104659-21-081707:0
25,000 sharesCommon StockSEC:0001104659-21-081732:0
14,368 sharesCommon StockSEC:0001104659-21-081712:0
578 shares@ US$8.4648.7% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-006238:0
577 shares@ US$8.4630.3% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-006239:0
807 shares@ US$8.4648.6% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-006240:0
1,921 shares@ US$8.4648.6% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-006241:0
721 shares@ US$8.3937.7% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-005517:0
577 shares@ US$8.8632.0% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-004823:0
1,922 shares@ US$8.8651.4% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-004822:0
578 shares@ US$8.8651.3% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-004820:0
808 shares@ US$8.8651.4% of flowCommon Stock, $.0001 par valueSEC:0001179110-21-004821:0
11,136 sharesCommon Stock, $0.0001 par valueSEC:0001504479-16-000004:0
16,704 sharesCommon Stock, $.0001 par valueSEC:0001378017-16-000012:0
1,369 sharesCommon Stock, par value $0.0001SEC:0001365038-16-000058:0
500,000 sharesCommon Stock, $.0001 par valueSEC:0001365038-16-000056:0
23 of 23 declarations
About Leaf Group Ltd.
Leaf Group Ltd. (ticker: LEAF) was a U.S.-based consumer internet company historically listed on the NYSE/NASDAQ, best known for combining digital media brands with online marketplaces for art and design. Before being acquired, the company was headquartered in Santa Monica, California, and also maintained offices in Denver, New York, and London, reflecting a U.S. core with selective international operating footprint. The company was founded in 2006, originally under the name Demand Media, and later adopted the Leaf Group brand in 2016. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm))
Operationally, Leaf Group was organized around two main businesses. Its Marketplaces segment included Society6 and Saatchi Art. Society6 provided artists with an online commerce platform to sell original artwork and designs on a broad range of consumer products in home décor, accessories, and apparel, while Saatchi Art operated as one of the world’s larger online art galleries focused on emerging artists and also ran The Other Art Fair. The Media segment housed lifestyle and content brands, including Well+Good, Livestrong.com, eHow, Hunker, and OnlyInYourState over time, giving the company a diversified digital portfolio spanning content, commerce, and audience monetization. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm))
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From a competitive standpoint, Leaf Group tried to differentiate itself through creator communities, niche lifestyle audiences, and a marketplace model that linked discovery with direct commerce. The company described its marketplaces as leading art and design platforms, and its international reach was meaningful: Society6 reported sales to customers in more than 180 countries in 2019, while Saatchi Art sold works to buyers in more than 80 countries and offered access to a very large catalog of original works. That global distribution base was important, but it also placed the business in highly competitive and fast-changing digital markets. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm))
A major strategic milestone came in 2021 when Leaf Group announced and then completed its sale to Graham Holdings Company for $8.50 per share in an all-cash transaction valued at approximately $323 million. The deal closed on June 14, 2021. As a result, LEAF ceased to trade as an independent equity story, but it remains relevant for SEC review, including historical Form 4 insider transaction analysis. ([ir.leafgroup.com](https://ir.leafgroup.com/investor-press-releases/press-release-details/2021/Leaf-Group-Announces-Shareholder-Approval-of-Merger-Agreement-with-Graham-Holdings/default.aspx?utm_source=openai))
For French-speaking investors, LEAF is best understood as a U.S. NYSE/NASDAQ consumer internet and digital media asset that monetized both advertising and e-commerce, with exposure to lifestyle content, art marketplaces, and creator-led commerce. Its investment case was shaped by audience growth, brand relevance, and platform economics, but also by execution risk, intense competition, and the strategic importance of scale. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1365038/000155837020002781/leaf-20191231x10k.htm))
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