La Savonnerie de Nyons: insider trades · France · AMF

About La Savonnerie de Nyons

La Savonnerie de Nyons is a French company specializing in the manufacture and sale of soaps and personal care products, based in Nyons in the Drôme Provençale area. Founded on February 1, 2012, the company operates from its headquarters in the ZAC Les Laurons II district of Nyons and is classified under NAF code 20.42Z, corresponding to the manufacture of perfumes and toilet preparations. It has around 12 employees and is structured as a public limited company with a board of directors. Financially, the business generated revenue of €3.84 million in 2024 and posted net income of €498k, indicating a profitable model despite a decline in sales versus 2023. The company draws on the long-standing soap-making heritage of Nyons, a region historically associated with olive cultivation and traditional soap production. Its brand communication emphasizes ancestral know-how, French manufacturing, and a rigorous selection of raw materials. The product range is primarily built around solid soaps made with naturally sourced ingredients, including Nyons olive oil, vegetable butters, and cosmetic actives chosen for their sensory and skin-care benefits. The brand also offers collections based on organic donkey milk, organic argan oil, as well as scented soaps and gift-oriented themed ranges designed for everyday use and retail appeal. Over time, La Savonnerie de Nyons has expanded beyond traditional soap into a broader personal care and gift-product assortment, serving specialty retail channels, tourist shops, and concept stores. Its market positioning combines regional authenticity, an artisanal brand image, and enough industrial capacity to support meaningful commercial volumes. The company also appears to pursue sales development in France and internationally, with a distribution footprint that reflects a multi-channel strategy. From a strategic standpoint, the business benefits from a strong territorial identity and a consistent brand universe centered on Provence, soap-making tradition, and formula naturality. One notable feature is its corporate transparency: as a listed-style corporate entity, it publishes financial information and shareholder-related notices. Overall, La Savonnerie de Nyons stands out as a niche but well-structured player in the French soap and toilet-preparations market, combining heritage branding, premium positioning, and gradual commercial expansion.