KROGER CO: insider trades · United States · SEC (Form 4)

About KROGER CO

The Kroger Co. (NYSE: KR) is one of the largest publicly listed food retailers in the United States. Headquartered in Cincinnati, Ohio, United States, the company traces its origins to 1883, when Barney Kroger opened a single grocery store in downtown Cincinnati. Over more than a century, Kroger has evolved into a multi-banner grocery and retail platform with more than 2,700 stores across 35 states, making it a core name in American food retail. Its business model combines value, freshness, assortment, and omnichannel convenience, and the company serves roughly 11 million customers per day. ([thekrogerco.com](https://www.thekrogerco.com/about-kroger/history/?utm_source=openai)) Operationally, Kroger runs supermarkets, multi-department stores, and related services under a broad portfolio of regional banners. A key part of its proposition is its private-label ecosystem, marketed as “Our Brands,” ranging from value-oriented lines such as Smart Way to more premium offerings such as Private Selection. That own-brand capability supports customer loyalty, margin resilience, and pricing flexibility, which matters in a grocery market where consumers remain highly price sensitive. Kroger also operates a meaningful pharmacy network, which strengthens its role as a daily-needs provider at the intersection of food, convenience, and health-related services. ([thekrogerco.com](https://www.thekrogerco.com/about/our-brands/?utm_source=openai)) From a competitive standpoint, Kroger is a major player in U.S. grocery retail, competing with Walmart, Costco, Albertsons, Ahold Delhaize, Publix, and a variety of strong regional chains. Its competitive advantages are scale, local market density, brand portfolio breadth, and the continued expansion of digital capabilities. The company has been investing in e-commerce, delivery, and pickup services while also working to improve the in-store and online customer experience. ([thekrogerco.com](https://www.thekrogerco.com/about/our-business/?utm_source=openai)) Recent company updates suggest the business remains operationally solid. In March 2026, Kroger reported 2.9% identical sales growth excluding fuel for fiscal 2025, more than $16 billion in e-commerce sales, and continued share repurchases, while also announcing Greg Foran as CEO. Kroger also completed a strategic review of its e-commerce operations and said it expects meaningful profitability improvement in digital in 2026. For international investors, Kroger remains a large-cap, defensive U.S. consumer staple listed on NYSE: KR, with a profile centered on cash generation, capital returns, and disciplined execution. ([ir.kroger.com](https://ir.kroger.com/news/news-details/2026/Kroger-Reports-Fourth-Quarter-and-Full-Year-2025-Results-andAnnounces-Guidance-for-2026/default.aspx?utm_source=openai))