Kroger Co Stock: price and insider trades · United States

The Kroger Co. (NYSE: KR) is one of the largest publicly listed food retailers in the United States. Headquartered in Cincinnati, Ohio, United States, the company traces its origins to 1883, when Barney Kroger opened a single grocery store in downtown Cincinnati. Over more than a century, Kroger has evolved into a multi-banner grocery and retail platform with more than 2,700 stores across 35 states, making it a core name in American food retail. Its business model combines value, freshness, assortment, and omnichannel convenience, and the company serves roughly 11 million customers per day. ([thekrogerco.com](https://www.thekrogerco.com/about-kroger/history/?utm_source=openai))

Operationally, Kroger runs supermarkets, multi-department stores, and related services under a broad portfolio of regional banners. A key part of its proposition is its private-label ecosystem, marketed as “Our Brands,” ranging from value-oriented lines such as Smart Way to more premium offerings such as Private Selection. That own-brand capability supports customer loyalty, margin resilience, and pricing flexibility, which matters in a grocery market where consumers remain highly price sensitive. Kroger also operates a meaningful pharmacy network, which strengthens its role as a daily-needs provider at the intersection of food, convenience, and health-related services. ([thekrogerco.com](https://www.thekrogerco.com/about/our-brands/?utm_source=openai))