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Hugo Boss AG Stock: price and insider trades · Germany
No insider purchase over the last 90 days. The latest was filed 08 Dec 2025.
Hugo Boss AG: what insiders have been doing
This page follows insider dealings at Hugo Boss AG as filed with BaFin, a company from the Luxury & Fashion sector based in Metzingen, Germany. The group dates from 1924. Its latest reported headcount is 17,527 employees (2025). 2 insiders have disclosed 2 filings since 18 October 2025.
No insider sold shares on the market over the period. Instead, the filings list 2 purchases totalling €437k, made by 2 insiders. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. Sturm, Stephan filed the largest purchase, €350k, on 8 December 2025. Those buying include 2 board members.
Compared with its exchange (287 companies, median 5 filings), a count of 2 filings is below the norm. Over the whole record (from 2025), the tally stands at 2 purchases and no sales.
In the case of 1 purchase, another manager of the company was buying within the same 30 days. When several insiders buy within a few weeks of each other, analysts speak of a cluster purchase. The clock since the last published purchase (8 December 2025) now reads 313 days.
These figures are compiled from regulatory filings published by BaFin. They describe what insiders did and are not a recommendation.
Insider Decl.
2
Thresholds
n/a
Buy Volume
€436,837
2 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleKatharina Herzog2 buys
Stephan Sturm1 buy
Since the insiders bought
- +7.5%Entry €35.35 · Close 16 Oct 2026 €37.99
- +7.5%Entry €35.35 · Close 16 Oct 2026 €37.99
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Hugo Boss AG Hold (neutral), based on 12 analysts. Average price target: €40.12.
Fundamental score
Ranked 1,284 of 24,148 companies
78.5
score / 100
Value90
Quality68
FCF yld19%
Earn yld9.5%
EV/EBITDA4.8x
ROE15%
Gross mgn62%
Net mgn5.8%
Debt/EBITDA1.5x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
€37.97
Analyst consensus
12 analystsHold
€36.00Target €40.12(+6%)€50.50
Income statement
Revenue€4.3B
Gross profit€2.6B62% margin
EBITDA€788.8M18% margin
Net income€249.5M5.3% margin
Valuation
PER (trailing)12.1x
PER (forward)11.8x
P/Book1.6x
Beta0.70
Balance sheet & cash
Market cap€2.6B
Total debt€1.2B
Free Cash Flow€499.2M
Debt / Equity62%
Profitability & ownership
ROE14.8%
ROA6.5%
% insiders65.3%
% institutions26.6%
Last declaration on 8 December 2025
Declarations2 total
2,500.346 shares@ €34.73100.0% of flowShareTradegate ExchangeISIN DE000A1PHFF7BAFIN:40000943
Canonical exit: 3 Mar 2026 (T+90)
10,000 shares@ €35.00100.0% of flowShareXETRAISIN DE000A1PHFF7BAFIN:40000943-c43eebf4f7cf
Canonical exit: 3 Mar 2026 (T+90)
2 of 2 declarations
About Hugo Boss AG
Hugo Boss AG is a German premium fashion group listed on Xetra/Frankfurt (DAX/MDAX/SDAX), with headquarters in Metzingen, Germany. Founded in 1924 by Hugo Ferdinand Boss, the company has evolved from a small tailoring business into an international fashion and lifestyle platform focused on high-end apparel and accessories. Today, its business model is built primarily around two complementary brands, BOSS and HUGO, which address different customer segments while sharing a premium positioning, strong design standards, and an emphasis on quality, fit, and brand appeal.
HUGO BOSS’ core activities cover men’s and women’s clothing, shoes, accessories, and selected lifestyle and licensed product categories. BOSS represents the broader and more commercially scaled brand, with a strong presence in tailoring, casualwear, and 24/7 lifestyle assortments. HUGO targets a younger, more fashion-forward audience with a more progressive aesthetic. The group operates through a diversified omnichannel model, combining own retail, e-commerce, and wholesale. This structure supports brand visibility, pricing control, and broad international reach.
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From a competitive standpoint, HUGO BOSS operates in a highly contested premium market, competing with luxury houses, global fashion groups, and specialist premium casualwear brands. Its competitive strengths include strong brand recognition, a balanced product mix spanning formal and casual wear, and continued execution on brand elevation, operational simplification, and digital development. Management also places increasing focus on sourcing efficiency, inventory discipline, and distribution optimization, all of which are important for margin resilience in a volatile consumer environment.
Geographically, the company has a global footprint, with a meaningful base in EMEA, significant exposure to the Americas, and a more uneven performance profile in Asia/Pacific, particularly China, according to recent company disclosures. The business remains firmly anchored in Germany, where Metzingen serves as both headquarters and a strategic campus location.
Recent developments underscore a broader strategic reset. In 2025 and early 2026, management communicated its CLAIM 5 TOUCHDOWN roadmap, aiming to simplify the business, strengthen brands, and restore profitable growth over the medium term. HUGO BOSS also announced a share buyback program of up to EUR 200 million through the end of 2027, signaling a commitment to shareholder value creation. At the same time, the group reported solid 2025 results despite a still challenging backdrop and continued investing in its Metzingen headquarters, reinforcing its long-term commitment to the brand and operating platform.
