No insider purchase over the last 90 days. The latest, by Armstrong Cecil Earl III, was filed 16 Sept 2025.
HOOKER FURNISHINGS Corp: what insiders have been doing
HOOKER FURNISHINGS Corp is a Retail company. Its directors and officers file their transactions with SEC (Form 4). In the past year (24 October 2025 to 24 October 2026), 11 filings came from 4 insiders.
No open-market purchase or sale appears among the filings, only grants, plan transactions and other operations. Because grants and exercises are largely decided by remuneration plans, they are not counted as purchases here.
Compared with its exchange (3,167 companies, median 24 filings), a count of 11 filings is below the norm. Looking back to 2006, when coverage begins, insiders filed 39 purchases and 125 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 1 February 2026 lists revenue at 278.1 m USD and net income at -27.0 m USD; the dividend was 0.81 USD per share.
There has been no open-market purchase by an insider of HOOKER FURNISHINGS Corp for at least a year. The median gap between a trade and its publication by SEC (Form 4) is 4 days. For comparison, the SEC allows two business days to file a Form 4.
Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Who traded when
BuySaleSince the insiders bought
- +27.0%Entry US$10.28 · Close at T+365 US$13.06
- +28.4%Entry US$10.16 · Close at T+365 US$13.05
- -23.0%Entry US$14.02 · Close at T+365 US$10.79
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended January 2026 · cache
- 5,863 sharesCommon StockSEC:0001077688-26-000018:0
- 521 shares@ US$15.320.0047% mcap33.4% of flowCommon StockSEC:0001077688-26-000011:0
- 4,150 shares@ US$15.320.037% mcap53.2% of flowCommon StockSEC:0001077688-26-000012:1
- 622 shares@ US$15.320.0057% mcap48.9% of flowCommon StockSEC:0001077688-26-000010:0
- 10,892 sharesCommon StockSEC:0001077688-26-000012:0
- 3,075 shares@ US$15.0038.6% of flowCommon StockSEC:0001077688-26-000006:1
- 8,069 sharesCommon StockSEC:0001077688-26-000006:0
- 4,308 shares@ US$14.6120.0% of flowCommon StockSEC:0001077688-26-000003:1
- 1,293 shares@ US$14.6149.1% of flowCommon StockSEC:0001077688-26-000004:1
- 3,831 sharesCommon StockSEC:0001077688-26-000004:0
- 13,461 sharesCommon StockSEC:0001077688-26-000003:0
- 500 shares@ US$9.8024.8% of flowCommon StockSEC:0001077688-25-000005:0Canonical exit: 15 Dec 2025 (T+90)
- 1,000 shares@ US$9.898.2% of flowCommon StockSEC:0001077688-25-000003:0Canonical exit: 14 Dec 2025 (T+90)
- 6,364 shares0Common StockSEC:0001062993-25-011300:0
- 6,364 shares0Common StockSEC:0001062993-25-011259:0
- 6,364 shares0Common StockSEC:0001062993-25-011236:0
- 6,364 shares0Common StockSEC:0001062993-25-011254:0
- 6,364 shares0Common StockSEC:0001062993-25-011252:0
- 6,364 shares0Common StockSEC:0001062993-25-011250:0
- 6,364 shares0Common StockSEC:0001062993-25-011247:0
- 738 shares@ US$8.498.1% of flowCommon StockSEC:0001062993-25-007520:1
- 3,363 shares@ US$8.499.5% of flowCommon StockSEC:0001062993-25-007518:1
- 11,172 sharesCommon StockSEC:0001062993-25-007518:0
- 2,169 sharesCommon StockSEC:0001062993-25-007520:0
- 582 shares@ US$8.4926.3% of flowCommon StockSEC:0001062993-25-007516:0
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About HOOKER FURNISHINGS Corp
Hooker Furnishings Corp. (ticker: HOFT) is a U.S.-listed company traded on the NASDAQ in the United States, and it operates as a long-established player in the home furnishings industry. The company is headquartered in Martinsville, Virginia, which reflects its historical roots in the American furniture business. Its latest annual-report materials note that the business is now more than a century old, underscoring a durable brand legacy in a cyclical but resilient consumer sector. ([investors.hookerfurnishings.com](https://investors.hookerfurnishings.com/news-releases/news-release-details/operating-results-improvements-continue-hooker-furnishings-q1?utm_source=openai))
From a business-model perspective, Hooker Furnishings designs, sources, imports, manufactures, and markets furniture for residential and related commercial uses. The portfolio is focused on the better-to-best segment of the market, meaning it targets the upper-middle to premium end of the price spectrum rather than entry-level furniture. Core product lines include upholstered seating, sofas, chairs, sectionals, recliners, bedroom and dining furniture, occasional tables, storage pieces, and decorative home furnishings. Key brands include Hooker Branded, Bradington-Young, HF Custom, Hooker Upholstery, and Shenandoah Furniture, each serving specific customer and design niches. The company also has exposure to hospitality/project business and has historically operated through broader home-merchandising platforms. ([investors.hookerfurnishings.com](https://investors.hookerfurnishings.com/company-overview?utm_source=openai))
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Competitive positioning is best understood through brand strength, product design, and channel relationships. Hooker competes in a fragmented industry with intense pricing pressure, import competition, and demand sensitivity tied to housing, consumer confidence, and discretionary spending. Its relatively durable market position comes from recognizable brands, a diversified assortment, and relationships with specialty retailers and other distribution partners. In recent investor materials, management also emphasized operational discipline, including cost reductions, supply-chain agility, and efforts to improve speed to market. ([investors.hookerfurnishings.com](https://investors.hookerfurnishings.com/investor-relations?utm_source=openai))
Recent news indicates a strategic reset. In 2025 and 2026, Hooker announced significant cost-reduction initiatives, the consolidation or exit of certain logistics operations, and the planned sale of lower-margin brands such as Pulaski Furniture and Samuel Lawrence Furniture. Management also highlighted the opening of a fulfillment warehouse in Asia to improve service and supply-chain execution. At the same time, the company launched a Margaritaville-licensed collection, which it described as one of the most meaningful product introductions in its history, while reporting only modest demand recovery and some market-share gains. For investors, HOFT remains a classic cyclical U.S. furniture name on NASDAQ, with the key debate centered on how quickly portfolio simplification and margin improvement can translate into sustained earnings recovery. ([investors.hookerfurnishings.com](https://investors.hookerfurnishings.com/news-releases/news-release-details/hooker-furnishings-reports-fiscal-2026-fourth-quarter-net-income?utm_source=openai))
