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Flowers Foods Inc Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 10 Jun 2026.
Flowers Foods Inc: what insiders have been doing
Every trade that managers of Flowers Foods Inc disclose to SEC (Form 4) is tracked on this page. The company sits in the Food & Agriculture sector and is based in Thomasville, United States. It was founded in 1919. In the past year (18 October 2025 to 18 October 2026), 50 filings came from 20 insiders.
On the market, 2 insiders bought (2 purchases totalling €4,276) while 2 insiders sold (3 sales totalling €3.4M). The totals do not cover 1 filing with an undisclosed amount. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. McMullian Ryals filed the largest sale, €1.9M, on 6 January 2026. Those buying include 1 finance chief and 1 senior executive.
The last purchase on record was published on 10 June 2026, which is 129 days ago. Typically, a trade is published a median of 2 days after it takes place. For comparison, the SEC allows two business days to file a Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
Compared with its exchange (5,810 companies, median 19 filings), a count of 50 filings is above the norm. Looking back to 2016, when coverage begins, insiders filed 12 purchases and 10 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 3 January 2026 lists revenue at 5.26 bn USD and net income at 83.8 m USD; the dividend was 0.98 USD per share.
For comparison within the same sector, see the insider buying recorded at Village Farms International, Inc. and Orkla ASA. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
215
Thresholds
n/a
Buy Volume
€663,150
12 ops. · all time
Sell Volume
€14M
10 ops. · all time
Who traded when
BuySaleRyals McMullian3 sales
Cindy Cox2 sales
Diego Anthony Scaglione1 buy
George E. Deese1 buy
Stith Melvin T1 buy
Thomas Caldecot Chubb III1 buy
+1 other insider
Since the insiders bought
- -22.6%Entry US$7.80 · Close 12 Oct 2026 US$6.04
- -15.0%Entry US$10.71 · Close at T+90 US$9.10
- -55.1%Entry US$17.00 · Close at T+365 US$7.64
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Flowers Foods Inc Hold (neutral), based on 5 analysts. Average price target: US$7.40.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 9,087 of 24,148 companies
57.7
score / 100
Value76
Quality39
FCF yld25%
Earn yld6.5%
EV/EBITDA9.4x
ROE4.0%
Gross mgn49%
Net mgn1.6%
Debt/EBITDA5.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$5.81
Analyst consensus
5 analystsHold
US$5.00Target US$7.40(+27%)US$12.00
Income statement
RevenueUS$5.3B
Gross profitUS$2.6B49% margin
EBITDAUS$359.2M7% margin
Net incomeUS$83.8M1.1% margin
Valuation
PER (trailing)21.5x
PER (forward)8.5x
P/Book0.9x
Beta0.43
Balance sheet & cash
Market capUS$1.2B
Total debtUS$2.1B
Free Cash FlowUS$319.1M
Debt / Equity152%
Profitability & ownership
ROE4.0%
ROA4.9%
% insiders8.0%
% institutions105.2%
Last declaration on 13 October 2026
Declarations215 total
25,980 sharesCommon StockSEC:0001128928-26-000108:0
5,000 sharesCommon StockSEC:0001128928-26-000106:0
Canonical exit: 6 Sept 2026 (T+90)
3,710 shares0Common StockSEC:0001128928-26-000104:0
9,350 shares0Common StockSEC:0001128928-26-000084:0
9,350 shares0Common StockSEC:0001128928-26-000102:0
9,350 shares0Common StockSEC:0001128928-26-000086:0
9,350 shares0Common StockSEC:0001128928-26-000090:0
7,900 shares0Common StockSEC:0001128928-26-000092:0
9,350 shares0Common StockSEC:0001128928-26-000094:0
209,000 shares@ US$8.034911.0% of flowCommon StockSEC:0001128928-26-000082:0
109,303 shares0Common StockSEC:0001128928-26-000080:0
161,670 shares0Common StockSEC:0001128928-26-000078:0
98,862 shares0Common StockSEC:0001128928-26-000076:0
11,447 shares0Common StockSEC:0001128928-26-000068:0
10,672 shares0Common StockSEC:0001128928-26-000066:0
12,857 shares0Common StockSEC:0001128928-26-000064:0
18,704 shares0Common StockSEC:0001128928-26-000062:0
20,543 shares0Common StockSEC:0001128928-26-000074:0
10,921 shares0Common StockSEC:0001128928-26-000070:0
34,617 shares0Common StockSEC:0001128928-26-000060:0
6,099 shares0Common StockSEC:0001128928-26-000058:0
25 of 215 declarations
About Flowers Foods Inc
Flowers Foods, Inc. (NYSE: FLO), headquartered in Thomasville, Georgia, United States, is a major U.S. packaged bakery company with a long operating history dating back to 1919, when it was founded as a Georgia corporation. Today, the company is widely described as the second-largest producer of packaged bakery foods in the United States, supported by a broad manufacturing and distribution footprint across the country. ([investors.flowersfoods.com](https://investors.flowersfoods.com/~/media/Files/F/Flowers-Foods-V3/documents/Annual%20Report/flowers-foods-2025-annual-report.pdf?utm_source=openai))
The company’s business is centered on branded bakery products, including fresh packaged breads, buns, rolls, snack cakes and related bakery items. Its portfolio includes well-known consumer brands such as Nature’s Own, Dave’s Killer Bread, Wonder and Canyon Bakehouse, alongside other offerings aimed at value, premium, organic, gluten-free and “better-for-you” consumers. This brand mix gives Flowers Foods exposure to both mass-market staple bakery categories and faster-growing niches tied to health, nutrition and taste innovation. ([flowersfoods.com](https://flowersfoods.com/news/news-releases/2025/flowers-foods-taps-into-higher-protein-and-sourdough-trends-with-new-products/?utm_source=openai))
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From a competitive standpoint, Flowers benefits from national scale, established customer relationships and a diversified branded portfolio. At the same time, the company operates in a highly competitive, mature category where private-label competition, changing consumer preferences and ongoing pressure in fresh packaged bread can affect volumes and pricing power. Management has acknowledged these category headwinds and, in early 2026, said it was conducting a comprehensive review of operations, including its brand portfolio, supply chain and financial strategy. ([investors.flowersfoods.com](https://investors.flowersfoods.com/news/news-releases/2026/02-12-2026-210656838?utm_source=openai))
A key element of Flowers’ strategy is product innovation. Throughout 2025, the company introduced or expanded multiple products, including higher-protein breads, sourdough offerings, keto items, small loaves and additional products under Nature’s Own, Wonder, Dave’s Killer Bread and Canyon Bakehouse. This innovation cadence shows a clear effort to align the portfolio with consumer demand for higher-protein, sourdough, organic and gluten-free options while supporting premiumization. ([flowersfoods.com](https://flowersfoods.com/news/news-releases/2025/flowers-foods-taps-into-higher-protein-and-sourdough-trends-with-new-products/?utm_source=openai))
Geographically, Flowers Foods is predominantly a U.S. domestic business, with operations and sales concentrated in the United States rather than international markets. Its results released in February 2026 showed continued sales scale and brand strength, while also reflecting the impact of a challenging consumer backdrop and category softness. For investors, FLO is best viewed as a defensive consumer staples name with strong brand equity, national reach and consistent innovation, but with exposure to input-cost pressure, demand shifts and competitive intensity in the bakery aisle. ([flowersfoods.com](https://flowersfoods.com/news/news-releases/2026/flowers-foods-inc-reports-fourth-quarter-and-full-year-2025-results/?utm_source=openai))
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