Express, INC.: insider trades · United States · SEC (Form 4)

About Express, INC.

EXPRESS, INC. (ticker: EXPR) was historically a U.S. fashion retailer focused on women’s and men’s apparel and accessories. The Express brand launched in 1980 with a value proposition centered on style, quality, and price, and the company later expanded its portfolio with UpWest and Bonobos to strengthen its omnichannel positioning. For French-speaking investors, it is important to note that the stock was listed on the NYSE under the symbol EXPR; however, the company’s profile changed materially after the Chapter 11 process initiated in April 2024, and the legacy operating business was transferred in a sale and restructuring process. Geographically, Express was primarily concentrated in the United States, with a presence in Puerto Rico and franchise activity in Latin America in earlier periods. Before the restructuring, the group operated a physical-store network complemented by e-commerce through express.com, the Express mobile app, bonobos.com and upwest.com. Its model was built around omnichannel retail, with stores located mainly in high-traffic malls, lifestyle centers, outlet centers and street locations. The brand portfolio addressed adjacent customer needs: Express, the core banner, was positioned around contemporary fashion and work-to-weekend dressing; UpWest focused on apparel, accessories and home goods with a comfort-led proposition; and Bonobos specialized in menswear, known for fit and an innovative retail model. This mix allowed the company to serve a broad customer base looking for accessible style and frequent assortment refreshes. From a competitive standpoint, Express operated in a crowded market alongside mass-market fashion chains, specialty retailers and digital-first players. Its strengths traditionally included brand awareness, trend-driven merchandising and the ability to reach customers across multiple channels. At the same time, profitability pressure, store-lease costs and shifting consumer behavior weighed heavily on the investment case. Recent SEC disclosures indicate that after a going-concern sale transaction and a wind-down process, the company changed its name to EXP OldCo Winddown, Inc., which means the former listed entity no longer operates its historical retail business in the same way. As a result, EXPR should now be viewed more as a restructuring and legacy asset-transfer situation than as a conventional apparel retailer.