eHealth, Inc.: insider trades · United States · SEC (Form 4)

About eHealth, Inc.

eHealth, Inc. (Nasdaq: EHTH) is a U.S.-based online health insurance distribution platform. The company is headquartered in Austin, Texas, and was incorporated in Delaware in November 1997. It built one of the early digital marketplaces for health insurance in the United States, allowing consumers to research, compare, and enroll in coverage online. For French-speaking investors, the key point is that eHealth is listed on the Nasdaq market in the United States, so it trades as a U.S. healthcare services/platform name rather than as a traditional balance-sheet insurance carrier. The company’s core business is health insurance brokerage and consumer guidance. Over time, eHealth has become particularly associated with Medicare, while still serving other insurance segments. Its main product lines include Medicare Advantage, Medicare Supplement, and Medicare Part D plans, as well as individual and family coverage, small-business plans, and selected ancillary products. The company positions itself as a carrier-agnostic marketplace, meaning it presents offerings from multiple insurance partners so consumers can evaluate options side by side. eHealth also emphasizes its digital platform, licensed benefit advisors, data integration, AI, analytics, and tools that support customer acquisition and enrollment. From a competitive standpoint, eHealth operates in a crowded and heavily regulated market. Its performance is influenced by Medicare enrollment cycles, ACA-related activity, carrier pricing and plan design changes, and competition from other digital distribution channels, insurance agents, and government-sponsored platforms. The company’s strategic strengths are its brand recognition, long operating history, carrier relationships, omnichannel enrollment capabilities, and the ability to guide consumers through a complex purchasing process. Management has also highlighted efforts to build lifelong customer relationships, which suggests a more recurring, relationship-driven model than a one-off lead generation business. Recent developments have been material. In January 2026, eHealth announced a new $125 million asset-based revolving credit facility to strengthen its capital structure and repay existing debt. In February 2026, the company unveiled a new growth strategy focused on trusted, lifelong customer relationships and on serving consumers across Medicare, ACA, and employer-sponsored ICHRA coverage needs. In May 2026, eHealth reported first-quarter 2026 results, following a 2024 that showed improved profitability and stronger Medicare-related volumes. The broader investment case therefore centers on execution in Medicare, the durability of its digital distribution model, and the company’s ability to manage leverage while expanding its platform-based healthcare insurance franchise in the United States.