EDGEWELL PERSONAL CARE Co: management transactions · United States · SEC (Form 4)

About EDGEWELL PERSONAL CARE Co

Edgewell Personal Care Company (NYSE: EPC) is a United States-based consumer staples group headquartered in Shelton, Connecticut. For French-speaking investors, Edgewell is best understood as a global personal care company with exposure to defensive everyday categories, but also to highly competitive brand markets. The company operates through three core segments: Wet Shave, Sun and Skin Care, and Feminine Care. Its portfolio includes Schick and Wilkinson Sword in shaving, Edge and Skintimate in shave-prep, Banana Boat and Hawaiian Tropic in sun care, Wet Ones wipes, and grooming/skin-care brands such as Bulldog, Jack Black, Cremo and Billie. ([ir.edgewell.com](https://ir.edgewell.com/~/media/Files/E/EdgeWell-IR/documents/q4-2024-form-10-k.pdf)) Edgewell’s corporate history is rooted in the 2015 separation of the Personal Care business from Energizer, after which the company retained the personal care portfolio and adopted the Edgewell name. Since then, its growth strategy has relied on a series of targeted acquisitions that broadened the brand mix and increased exposure to higher-growth grooming and skin-care niches. Key additions included Schick-Wilkinson Sword, Edge/Skintimate, American Safety Razor, Bulldog, Jack Black, Cremo and Billie. This built a more diversified personal care platform spanning mainstream, premium and masstige positions. ([ir.edgewell.com](https://ir.edgewell.com/~/media/Files/E/EdgeWell-IR/documents/q4-2024-form-10-k.pdf)) From a competitive standpoint, Edgewell describes itself as one of the world’s largest manufacturers and marketers of personal care products, with operations in about 20 countries and products sold in more than 50 countries. In wet shave, management states the company holds the number two global market share position. In sun care, Banana Boat and Hawaiian Tropic are positioned as leading brands in the U.S., and the company also cites a leading sun-care position in Mexico plus meaningful presence in Australia and Canada. That geographic footprint provides scale, but the business remains exposed to intense promotional activity, retailer concentration and category-specific seasonality, especially in sun care. ([ir.edgewell.com](https://ir.edgewell.com/~/media/Files/E/EdgeWell-IR/documents/q4-2024-form-10-k.pdf)) Recent developments are important for the investment case. On May 7, 2025, Edgewell reported second-quarter fiscal 2025 results, including a 3.1% decline in net sales and a 1.5% decline in organic net sales, while gross margin improved by 100 basis points. Management said execution remained solid across much of the business, but also emphasized the need to better position the portfolio in the competitive U.S. market. More recently, the company completed the sale of its North American feminine care business for about $340 million and announced manufacturing consolidation as part of a broader transformation and cost-reduction effort. ([ir.edgewell.com](https://ir.edgewell.com/news-and-events/press-releases/2025/05-07-2025-110144322?sc_lang=en)) For investors, EPC offers established brands, international reach and a relatively resilient consumption profile, but the stock story is shaped by portfolio optimization, operational efficiency, and the ability to defend margins in a crowded and promotional market.