1 insider bought €89k of shares over the last 90 days, the latest filed 14 Aug 2026.
Headquartered in Tempe, United States, Dutch Bros Inc. belongs to the Retail & Commerce sector and traces its origins to 1992. Its latest reported headcount is 23,000 employees (2025). Filings by its managers are published through SEC (Form 4). 20 insiders have disclosed 92 filings since 18 October 2025.
On the market, 1 insider bought (2 purchases totalling €177k) while 4 insiders sold (31 sales totalling €85.6M). The totals exclude 21 filings filed without an amount. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. Boersma Travis filed the largest sale, €17.2M, on 29 May 2026, which represents 0.22% of the company's market value. Those buying include 1 senior executive.
The last purchase on record was published on 14 August 2026, which is 65 days ago. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. The legal deadline for a Form 4 is two business days after the transaction. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Compared with its exchange (5,458 companies, median 22 filings), a count of 92 filings is above the norm. Looking back to 2021, when coverage begins, insiders filed 15 purchases and 143 sales. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 1.64 bn USD and net income at 79.8 m USD.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analysts rate Dutch Bros Inc. Strong Buy (bullish), based on 25 analysts. Average price target: US$70.72.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
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Dutch Bros Inc. (NYSE: BROS) is a U.S.-listed, high-growth beverage and restaurant company built around drive-thru shops serving coffee and other customizable drinks. Headquartered in Tempe, Arizona, in the United States, the company traces its roots back to 1992, when brothers Dane and Travis Boersma started the business in Grants Pass, Oregon, with a pushcart and a double-head espresso machine. That origin story still matters: Dutch Bros’ brand is anchored in community, upbeat service, and a distinctly people-first culture.
Operationally, Dutch Bros both operates and franchises drive-thru shops focused on hand-crafted beverages. While espresso-based coffee remains central, the menu extends well beyond traditional coffee into cold and hot specialty drinks, energy beverages, teas, lemonades, and other customizable offerings. This broader beverage platform helps the company capture multiple dayparts and consumer occasions, while supporting a brand image that is more lifestyle-oriented than a classic coffee chain.
From a competitive standpoint, Dutch Bros occupies a differentiated niche in the U.S. beverage space. Rather than competing primarily with café seating and dine-in experiences, it emphasizes speed, convenience, and a highly social customer experience in a drive-thru format. That model can support strong unit economics and brand loyalty, but it also requires disciplined site selection, operational consistency, and the ability to open new shops efficiently. The company’s long-term investment case is therefore closely tied to its rollout execution and brand momentum.
Geographically, Dutch Bros remains in expansion mode across the United States. As of December 31, 2025, it reported 1,136 total shops across 25 states, including 811 company-operated locations and 325 franchised shops. That footprint indicates a business that is still far from saturation and has meaningful room to grow if it can sustain development without sacrificing service quality or unit returns.
Recent company updates point to continued expansion and operational investment through 2025, including broader deployment of new equipment in company-operated shops. In parallel, Dutch Bros has continued to file SEC Form 4 insider transaction reports, which are a standard part of public-company disclosure. For investors in France, Belgium, and Switzerland, Dutch Bros stands out as a U.S. consumer-growth story: a branded beverage concept with a scalable drive-thru model, expanding national reach, and a clear growth runway in the United States.
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Tempe, United States · Founded: 1992 · 23,000 employees (2025) · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2025 | 1.64 bn USD | 79.8 m USD | 0.64 USD | 10-K |
| Dec 2024 | 1.28 bn USD | 35.3 m USD | 0.34 USD | 10-K |
| Dec 2023 | 965.8 m USD | 1.7 m USD | 0.03 USD | 10-K |
| Dec 2022 | 739.0 m USD | -4.8 m USD | -0.09 USD | 10-K |
| Dec 2021 | 497.9 m USD | -12.7 m USD | -0.28 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.