Ceridian HCM Holding Inc.: insider trades · United States · SEC (Form 4)

About Ceridian HCM Holding Inc.

Ceridian HCM Holding Inc. is a U.S.-listed technology company traded on the NYSE/NASDAQ in the United States, and it is now marketed under the Dayforce brand. Founded in 1992, the company has evolved from a payroll and HCM software provider into a broader cloud human capital management platform vendor. Its headquarters are in Toronto, Ontario and Minneapolis, Minnesota, and it serves customers globally through a distributed operating footprint. ([dayforce.com](https://www.dayforce.com/who-we-are/our-story?utm_source=openai)) From a market-positioning standpoint, Dayforce is best understood as a scaled HCM cloud platform focused on medium-to-large enterprises. Its core competitive message is the value of a single, unified platform and a single data model across HR, payroll, workforce management, benefits, and talent workflows. That integrated architecture is a differentiator versus more fragmented point solutions, and it supports Dayforce’s positioning against major HCM competitors such as Workday, ADP, and UKG. The company states that it serves thousands of organizations and millions of workers worldwide, which indicates meaningful penetration in the enterprise software market. ([dayforce.com](https://www.dayforce.com/who-we-are/our-story?utm_source=openai)) The company’s main business lines center on its flagship Dayforce platform, which provides cloud HR, payroll, tax, workforce management, benefits administration, and talent intelligence functionality. In addition, Dayforce has historically generated revenue from complementary services tied to implementation, customer support, and the ongoing adoption of additional modules. Its revenue mix is therefore anchored in recurring cloud subscriptions, a feature that generally improves visibility and operating leverage over time, although execution risk remains important in large enterprise rollouts. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1725057/000172505725000068/arsfinal.pdf?utm_source=openai)) Geographically, the company is still most deeply rooted in North America, but it operates internationally and sells to customers across multiple regions. A key strategic milestone occurred in early 2024, when Ceridian formally changed its legal name and brand to Dayforce. Management framed the move as a way to unify the company, its products, and its customer community under one name and to strengthen the brand’s clarity in a competitive market. ([dayforce.com](https://www.dayforce.com/who-we-are/newsroom/ceridian-becomes-dayforce?blaid=5593845&utm_source=openai)) Recent developments have reinforced the company’s product-led growth story. In 2024, Dayforce completed the acquisition of eloomi, a learning experience platform provider, expanding its talent development capabilities. The company also introduced AI-enabled solutions such as Dayforce Strategic Workforce Planning, signaling a stronger push into intelligent workforce planning and decision support. Recent quarterly updates highlighted continued growth in recurring revenue, improved operating performance, and ongoing product recognition, which together support the company’s positioning as a leading global HCM software player. ([investors.dayforce.com](https://investors.dayforce.com/news-and-events/press-releases/press-release-details/2024/Dayforce-Completes-Acquisition-of-eloomi/default.aspx?utm_source=openai))