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AO World PLC Stock: price and insider trades · United Kingdom
No insider purchase over the last 90 days. The latest was filed 22 Jan 2026.
AO World PLC: what insiders have been doing
AO World PLC, founded in 2000, is a listed company based in Bolton, United Kingdom. Its directors and officers file their transactions with RNS (LSE). Between 18 October 2025 and 18 October 2026, 6 insiders published 17 filings.
The record shows 1 purchase on the open market, made by 1 insider, against 10 sales worth €18.4M by 4 insiders. The amount is not disclosed for 1 filing. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. The buyers include 1 senior executive. At €5.5M, the sale published on 20 April 2026 by John Roberts is the largest of the period.
For context, the typical company on the same exchange (median of 833 companies) published 6 filings over the same period, against 17 filings here. Over the whole record (from 2023), the tally stands at 9 purchases and 29 sales.
The clock since the last published purchase (22 January 2026) now reads 268 days. Filings reach the RNS (LSE) feed a median of 3 days after the trade. For comparison, UK MAR gives managers three business days to notify a trade. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
These figures are compiled from regulatory filings published by RNS (LSE). They describe what insiders did and are not a recommendation.
Insider Decl.
54
Thresholds
n/a
Buy Volume
€2M
9 ops. · all time
Sell Volume
€30M
29 ops. · all time
Who traded when
BuySaleThe Jolly Foundation2 buys11 sales
John Roberts8 sales
Chris Hopkinson2 sales
Mark Higgins2 sales
Sally Roberts1 buy1 sale
Chris Hopkinson, as one of the trustees and beneficiaries of the Hopkinson Consultants Pension Scheme1 buy
Since the insiders bought
- -17.7%Entry £1.11 · Close 09 Oct 2026 £0.91
- +25.1%Entry £0.86 · Close at T+90 £1.08
- +6.8%Entry £0.97 · Close at T+90 £1.04
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 3,482 of 24,148 companies
70.3
score / 100
Value82
Quality59
FCF yld18%
Earn yld7.0%
EV/EBITDA6.9x
ROE22%
Gross mgn25%
Net mgn2.8%
Debt/EBITDA0.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended March 2026 · cache
£0.90
Analyst consensus
4 analysts1.00/5
£1.25Target £1.47(+64%)£1.70
Income statement
Revenue£1.3B
Gross profit£316.1M25% margin
EBITDA£83.7M7% margin
Net income£35.9M2.8% margin
Valuation
PER (trailing)14.9x
PER (forward)1134.2x
P/Book285.4x
Beta1.22
Balance sheet & cash
Market cap£496M
Total debt£64.8M
Free Cash Flow£89.7M
Debt / Equity37%
Profitability & ownership
ROE22.4%
ROA6.8%
% insiders46.8%
% institutions41.9%
Last declaration on 6 October 2026
Declarations54 total
3,618,075 shares@ £0.830.60% mcap85.1% of flowLondon Stock ExchangeISIN GB00BJTNFH41FCA-NSM:34298d72-a6e8-4175-b908-f808c331fd47
541,595 shares@ £0.980.11% mcap100.0% of flowLondon Stock ExchangeISIN GB00BJTNFH41FCA-NSM:c13c3cf8-38b4-4e5f-9e81-e8a085869443-0
483,340 shares@ £0.980.096% mcap81.9% of flowLondon Stock ExchangeISIN GB00BJTNFH41FCA-NSM:c13c3cf8-38b4-4e5f-9e81-e8a085869443-1
1,034,684 sharesOutside a trading venueRNS:a6d7fcb4-8e21-405b-8cfe-18dc93fd8217-0
882,234 sharesOutside a trading venueRNS:a6d7fcb4-8e21-405b-8cfe-18dc93fd8217-1
2,221,236 shares@ £0.900440.4% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:1d06c41e-da77-4e31-90f0-7baac32455d1-1
5,359,056 shares@ £0.900648.7% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:1d06c41e-da77-4e31-90f0-7baac32455d1-0
33,962 shares@ £0.538.5% of flowOutside a trading venueISIN GB00BJTNFH41RNS:fb4702cb-1e5c-4bc0-8dea-e9dc73410b44-2
33,962 shares@ £0.530.2% of flowOutside a trading venueISIN GB00BJTNFH41RNS:fb4702cb-1e5c-4bc0-8dea-e9dc73410b44-0
20,222 shares@ £0.900.2% of flowOutside a trading venueISIN GB00BJTNFH41RNS:fb4702cb-1e5c-4bc0-8dea-e9dc73410b44-1
1,000,000 shares@ £1.0721.7% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:a3bab9ec-fc04-413e-be6f-263df066d100
700,000 shares@ £1.0720.8% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:c31825c7-f5db-4d16-97a9-b102c9973fb5
20,000,000 sharesLondon Stock Exchange (XLON)ISIN GB00BJTNFH41RNS:e8a57771-8bb6-46ee-89f5-ff434dbaa4d2-0
2,000,000 sharesLondon Stock Exchange (XLON)ISIN GB00BJTNFH41RNS:e8a57771-8bb6-46ee-89f5-ff434dbaa4d2-1
Canonical exit: 20 Apr 2026 (T+90)
2,500,000 shares@ £1.0526.7% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:e4c8016a-0e93-455c-83a4-1f0f3a69a5c5
414,851 shares@ £0.96624.1% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:5870153
259,144 shares@ £0.98512.6% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:5868326
762,111 shares@ £1.03358.0% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:5860760
652,035 sharesOutside a trading venueRNS:5846144-1
889,173 sharesOutside a trading venueRNS:5846144-0
500,000 shares@ £0.88412.4% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:5800522-0
▲
500,000 shares@ £0.88428.8% of flowLondon Stock ExchangeISIN GB00BJTNFH41RNS:5800522-1
Canonical exit: 25 Nov 2025 (T+90)
2,000,000 shares@ £0.966164.8% of flowLondon Stock Exchange (XLON)ISIN GB00BJTNFH41RNS:5726099-1
500,000 shares@ £0.96619.9% of flowLondon Stock Exchange (XLON)ISIN GB00BJTNFH41RNS:5726099-2
147,090 shares@ £0.9667.7% of flowLondon Stock Exchange (XLON)ISIN GB00BJTNFH41RNS:5726099-0
25 of 54 declarations
About AO World PLC
AO World PLC is a UK-based company that specializes in online retail of household appliances and electronics. It offers a wide range of products from refrigerators to televisions.
