Advantage Solutions Inc.: directors' dealings · United States · SEC (Form 4)

About Advantage Solutions Inc.

Advantage Solutions Inc. is a U.S.-listed business services company traded on the NASDAQ under the ticker ADV in the United States. Its corporate headquarters are in Clayton, Missouri, in the St. Louis metropolitan area. The company describes itself as the leading omnichannel retail solutions agency in North America, positioned at the intersection of consumer packaged goods (CPG) manufacturers and retailers. Its model is built around data- and technology-enabled services that help brands and retailers generate demand, improve execution, and move products through both physical and digital channels. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1776661/000119312525098255/d819332dars.pdf)) From a business-model perspective, Advantage has evolved through a combination of organic growth and acquisitions in sales, merchandising, and retail marketing services. The company reorganized its reporting structure to align with strategy and operating priorities. Effective January 1, 2024, it reports three core segments: Branded Services, Experiential Services, and Retailer Services. Branded Services includes brokerage, branded merchandising, and omni-commerce marketing services for CPG manufacturers. Experiential Services focuses on in-store and online sampling and product demonstrations designed to convert shoppers into buyers. Retailer Services provides retailers with end-to-end solutions such as private-brand strategy, merchandising, retail media, and shelf/aisle optimization. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1776661/000119312525098255/d819332dars.pdf)) Competitively, Advantage occupies a scaled position in a fragmented market for outsourced commercial and retail execution services. Its differentiation lies in its broad field coverage, proximity to retailer headquarters, analytics capabilities, and ability to run complex programs across multiple customer types. The company states that it has offices throughout North America and strategic investments plus owned operations in select international markets. In its 2024 annual report, it said it operated more than 70 offices across the United States and internationally. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1776661/000119312526086633/adv-ex99_1.htm)) Recent developments have centered on operational transformation and balance-sheet improvement. In March 2026, Advantage reported fourth-quarter and full-year 2025 results and guided for 2026 revenue growth of flat to low-single digits and adjusted EBITDA that is flat to down mid-single digits. Management also highlighted improved cash generation, with about $241 million of cash at year-end 2025, plus completed non-core divestitures and a planned debt refinancing. The company additionally noted improving staffing and execution rates and stronger momentum in its experiential business. For investors, this is best viewed as a U.S. retail-services turnaround story: a business with scale and recurring client relationships, but also exposure to consumer demand, labor costs, and the execution risks inherent in a large outsourced field-sales platform. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1776661/000119312526086633/adv-ex99_1.htm))