InsidersTradesSigma
Follow the Purple Innovation, Inc. share price and the full insider trade history of the company, a listed issuer based in United States. Shares are quoted on the US market, under the oversight of SEC (Form 4). Operating in the Retail & Commerce sector, Purple Innovation, Inc. has recorded 136 reports. Market capitalisation: €30.5m. The latest transaction was filed on 2 April 2026 (Levée d'options). Among the most active insiders: DeMartini Robert. Every trade is openly available.
136
Insider Decl.
n/a
Thresholds
€99m
33 ops.
Buy Volume
€173,280
3 ops.
Sell Volume
Analyst consensus: bullish or bearish?
Analysts rate Purple Innovation, Inc. Buy (bullish), based on 2 analysts. Average price target: US$20.63.
34Σ signal
This score ranks the purchase within its own market. No market currently meets the historical allocation criteria, so signals remain watch-only. Not investment advice.
Fundamental score
Ranked 27,150 of 29,064 companies
17.9
score / 100
Value1
Quality35
FCF yld-119%
Earn yld-144%
EV/EBITDA·
ROE·
Gross mgn40%
Net mgn-11%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Sigma AI Analysis
Fundamental view, insider signal, bull and bear case, synthesis.
AI analysis generation is paused.
Last declaration on 2 April 2026
Declarations136 total
80,386 sharesClass A Common StockSEC:0001213900-26-039300:0
23,192 shares@ US$0.66126.7% of flowClass A Common StockSEC:0001213900-26-039300:1
21,101 sharesClass A Common StockSEC:0001213900-26-039304:0
16,881 sharesClass A Common StockSEC:0001213900-26-039303:0
13,585 sharesClass A Common StockSEC:0001213900-26-039305:0
3,920 shares@ US$0.66122.0% of flowClass A Common StockSEC:0001213900-26-039305:1
6,576 sharesClass A Common StockSEC:0001213900-26-039306:0
24,116 sharesClass A Common StockSEC:0001213900-26-039302:0
7,079 shares@ US$0.6612100.0% of flowClass A Common StockSEC:0001213900-26-039302:1
14,097 sharesClass A Common StockSEC:0001213900-26-029046:0
56,529 sharesClass A Common StockSEC:0001213900-26-029045:0
9,186 sharesClass A Common StockSEC:0001213900-26-029044:0
6,292 sharesClass A Common StockSEC:0001213900-26-029043:0
11,235 sharesClass A Common StockSEC:0001213900-26-029041:0
43,210 sharesClass A Common StockSEC:0001213900-26-029042:0
12,572 sharesClass A Common StockSEC:0001213900-25-052082:0
9,827 sharesClass A Common StockSEC:0001213900-25-042010:0
13,585 sharesClass A Common StockSEC:0001213900-25-027977:0
16,881 sharesClass A Common StockSEC:0001213900-25-027982:0
16,881 sharesClass A Common StockSEC:0001213900-25-027979:0
6,576 sharesClass A Common StockSEC:0001213900-25-027983:0
21,101 sharesClass A Common StockSEC:0001213900-25-027981:0
80,386 sharesClass A Common StockSEC:0001213900-25-027978:0
24,116 sharesClass A Common StockSEC:0001213900-25-027980:0
166,667 sharesClass A Common StockSEC:0001013762-25-002703:0
25 of 136 declarations
关于 Purple Innovation, Inc.
Purple Innovation, Inc. 是一家在美国纳斯达克上市的公司，股票代码为 PRPL。对于法国、比利时和瑞士的投资者而言，Purple 属于消费品牌家居和睡眠类别，其定位以舒适性、高端寝具和床垫创新为核心。该公司围绕专有的弹性凝胶技术 GelFlex Grid 建立，该技术最初是为医疗应用开发，后来被应用于床垫、枕头和其他舒适产品。Purple 强调其在专利舒适技术和内部制造工艺方面拥有超过 30 年的创新和投资。([investors.purple.com](https://investors.purple.com/overview?utm_source=openai)) Purple 最初是一个数字原生垂直品牌，现已发展成为一个全渠道业务。其核心业务是设计、制造和销售各种高端舒适产品，包括床垫、枕头、寝具、床架、坐垫和相关配件。该公司通过直接面向消费者的电子商务、公司自营展厅、传统零售合作伙伴和第三方在线渠道进行销售。这种渠道组合在床垫行业中至关重要，因为消费者通常会在网上研究，但在购买前仍然重视店内试用。([investors.purple.com](https://investors.purple.com/overview?utm_source=openai)) Purple 总部位于美国犹他州莱希。其竞争差异化主要基于产品创新、舒适性主张和压力缓解性能，而非纯粹的价格竞争。在一个分散且竞争激烈的床垫市场中，该公司与传统寝具制造商、专业床垫零售商和数字原生品牌竞争。Purple 的战略是捍卫由专利技术、产品工程以及线上和实体零售整合消费者体验所支持的高端品牌形象。([investors.purple.com](https://investors.purple.com/overview?utm_source=openai)) 最近的发展对投资案例至关重要。2026 年 3 月，Purple 公布了 2025 财年业绩，显示调整后的经营业绩显著改善，包括全年调整后 EBITDA 为正，毛利率超过 40%。管理层还强调了通过 Mattress Firm 扩大分销、Costco 的贡献以及 Rejuvenate 2.0 系列的商业成功，该系列在核心 GelFlex 平台之上融入了 DreamLayer 技术。此前，在 2025 年 3 月，该公司宣布审查战略替代方案以最大化股东价值，并在 2026 年 4 月披露了首席财务官的变动。总而言之，这些发展表明该公司正处于运营转型和投资组合优化模式，盈利能力正在改善，但仍面临需求周期和执行风险。([investors.purple.com](https://investors.purple.com/news/news-details/2026/Purple-Innovation-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx?utm_source=openai))
