Follow the Mister Spex SE share price and the full insider trade history of the company, a listed issuer based in Germany. Shares are quoted on the DE market, under the authority of BaFin. Operating in the Retail & Commerce sector, Mister Spex SE has recorded 1 reports. Market capitalisation: €41.2m. The latest transaction was reported on 21 May 2025 (Buy). Among the most active insiders: Krauss, Tobias. Every trade is openly available.
Analysts rate Mister Spex SE Buy (bullish), based on 4 analysts. Average price target: €3.03.
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Mister Spex SE 是一家德国光学零售集团,在德国 Xetra/法兰克福(DAX/MDAX/SDAX)上市。该公司于2007年在柏林成立,最初是一家纯粹的在线眼镜销售商,此后发展成为一家结合了电子商务、实体店和合作验光师网络的全渠道零售商。其总部位于柏林,该集团目前服务超过8 million客户。经过战略调整,Mister Spex 将重点缩小到其核心市场德国,同时在选定的欧洲市场保持在线业务,并在德国运营66家门店。([corporate.misterspex.com](https://corporate.misterspex.com/en/contact/?utm_source=openai)) 其商业模式以处方眼镜、太阳镜和隐形眼镜为核心,并辅以验光、配镜、专家建议和客户定制推荐等光学服务。Mister Spex 提供超过100个高端和奢侈品牌、独立品牌、自有品牌和设计师合作款的广泛产品系列。其竞争定位建立在数字化原生的全渠道模式上,将在线便利性与店内专业知识和数据驱动的客户旅程相结合。这种结合使该公司成为德国领先的光学零售商之一。([corporate.misterspex.com](https://corporate.misterspex.com/en/company/about-us/?utm_source=openai)) 从战略角度看,关键主题是2024年启动的“SpexFocus”转型计划。管理层利用该计划简化成本结构,关闭德国以外的国际门店网络,降低促销力度,并将品牌重新定位到高利润光学产品,尤其是处方镜片。2025年及2026年,该公司报告息税前利润、毛利率和运营效率显著改善,同时继续优化其门店网络和技术栈。([corporate.misterspex.com](https://corporate.misterspex.com/en/press-releases/mister-spex-announces-transformation-and-restructuring-program-spexfocus-and-updates-guidance-for-2024/)) 近期企业发展包括推出高端品牌镜片、引入 Mister Spex Switch 订阅模式、在德国选择性扩张门店,以及与 Salesforce 建立技术合作伙伴关系,以在单一平台上统一网店和门店运营。对于投资者而言,Mister Spex 仍然是一个专业的零售业扭亏为盈的故事:该公司正在努力将其全渠道资产基础转化为可持续盈利能力,但执行风险仍与消费者需求、定价纪律和成功实现其转型议程相关。([corporate.misterspex.com](https://corporate.misterspex.com/wp-content/uploads/2025/08/20250804-mister-spex-switch-mister-spex-launches-online-subscription-model.pdf?utm_source=openai))