Virginie PITRE MERCIER

About Virginie PITRE MERCIER

Virginie Pitre Mercier, also known as Virginie Mercier Pitre, currently holds a dual strategic position at EssilorLuxottica. She is VP Key Account, EssilorLuxottica EMEA Wholesale, and President of the Valoptec Association, the independent organization representing the Group’s employee and former employee shareholders. In January 2022, she was appointed to the EssilorLuxottica Board of Directors as the Valoptec representative, replacing Juliette Favre, and she also serves on the Board’s CSR Committee. Her appointment reflects both her deep operational knowledge of the business and the importance EssilorLuxottica places on employee share ownership. She began her career at Essilor International in 1989, where she held a series of marketing roles, including product manager for several flagship Essilor brands such as Varilux and Crizal. In 2000, she moved to Novisia, the distributor of the Nikon brand in EMEA, where she led marketing and managed the Nikon brand across the region. This early phase of her career gave her strong expertise in product positioning, brand development, and the optical industry’s customer dynamics. In 2006, she transitioned into commercial leadership at BBGR, a Group subsidiary, before taking charge of Essilor’s Key Accounts in Europe in 2012. In 2016, she expanded her scope to the coordination of Global Accounts, sharpening her experience in managing major international customers and complex commercial relationships. From 2018 onward, she contributed to numerous commercial synergy initiatives supporting the integration of EssilorLuxottica. In 2020, she was appointed VP Commercial of Essilor in Europe, where she led commercial excellence initiatives focused on customer satisfaction, revenue management, and sales effectiveness. Her 2022 appointment as VP Key Account EMEA Wholesale confirmed her reputation as a highly experienced leader with a broad understanding of the value chain, key client strategy, and business integration at scale. Overall, her profile combines marketing, sales, key account leadership, and governance. She has built a long internal career within the Essilor ecosystem, progressing from brand management to senior commercial responsibility and then to board-level representation. That trajectory makes her a significant executive voice within EssilorLuxottica, particularly on matters linked to customer relationships, commercial performance, and employee shareholder interests.