Florence DUHAYOT

About Florence DUHAYOT

Florence Duhayot currently holds a prominent position within the M6 Group, having been appointed General Director of Programs for the M6 channel in February 2026. Reporting to Guillaume Charles, she is responsible for the channel’s editorial strategy and brand positioning, a highly strategic remit in an audiovisual market shaped by intense competition and rapidly changing viewing habits. Her appointment reflects a career firmly rooted in television content and production. Prior to this role, Florence Duhayot held senior responsibilities at Studio 89 Productions, one of the M6 Group’s flagship production companies, focused on television entertainment and unscripted programming. She served in executive leadership roles there and became closely associated with several high-profile formats. Her name is regularly linked to major M6 programs, especially entertainment and lifestyle shows that have helped define the channel’s identity. Her expertise lies in the production and management of mass-market television content, with a strong grasp of audience dynamics, format development, creative direction, and viewer expectations. She has played a key role in managing highly visible television franchises that have secured long-term relevance for the channel in the French media landscape. In that capacity, she has contributed to editorial and strategic decisions aimed at balancing innovation, profitability, and schedule coherence. Florence Duhayot is therefore regarded as an experienced content executive who combines editorial vision, market awareness, and operational discipline. Her professional path shows a steady progression of responsibility within the M6 Group, culminating in a central role in shaping the programming direction of one of France’s leading television channels.