Bérengère TEROUANNE

About Bérengère TEROUANNE

Bérengère Terouanne is a French media executive best known for her expertise in content acquisitions and for her long career within the M6 Group, the parent company of Métropole Télévision. She graduated from ESSCA in Angers and later earned a European master’s degree in audiovisual management in Rome, building an academic background closely aligned with television programming, media strategy, and rights management. She joined the M6 Group in 2003 in the acquisitions department, after an early experience in programming at Téva. This entry point gave her a practical understanding of channel positioning, audience expectations, and the economics of content acquisition. Over time, she moved steadily upward through the organization. In 2012, she became Senior Artistic Manager, before being appointed Deputy Head of Acquisitions in August 2018. Following Bernard Majani’s departure, she was named Head of Acquisitions in October 2018, taking charge of a strategically important function for the group’s television portfolio. She also appears among the members of the Executive Committee, which highlights her influence in editorial decision-making and broader corporate governance within the group. Her responsibilities include identifying high-value programs, managing relationships with international distributors and producers, monitoring the global TV market, and helping shape content strategy across a media landscape transformed by streaming and non-linear consumption. In internal communications, she has stressed that acquisitions is a profession in constant evolution, shaped by the group’s own transformation and by changes in audience behavior. That perspective is particularly relevant for Métropole Télévision, where acquisitions are a key lever for programming differentiation and brand strength. Terouanne therefore represents a type of media leader who combines editorial judgment, market intelligence, and operational discipline. Her career reflects the rise of a content specialist who has become central to the M6 Group’s programming strategy and long-term competitiveness in French television.