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YETI Holdings, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Kelley Mary Lou, was filed 12 May 2020.
YETI Holdings, Inc.: what insiders have been doing
Headquartered in Austin, United States, YETI Holdings, Inc. belongs to the Retail & Commerce sector and traces its origins to 2006. Filings by its managers are published through SEC (Form 4). 5 insiders have disclosed 37 filings since 22 October 2025.
The flow runs one way only: 2 sales worth €378k, from 1 insider, and no purchase. Barksdale Bryan C. filed the largest sale, €191k, on 15 December 2025.
Across the 2,023 companies tracked on its exchange, the median is 41 filings; at 37 filings, this issuer sits below that mark. Over the whole record (from 2018), the tally stands at 1 purchase and 205 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 3 January 2026 lists revenue at 1.87 bn USD and net income at 165.4 m USD.
Filings reach the SEC (Form 4) feed a median of 4 days after the trade. US insiders must file a Form 4 within two business days of a trade. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Neighborhood Intelligence, Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
542
Thresholds
n/a
Buy Volume
€46,059
1 ops. · all time
Sell Volume
€2B
205 ops. · all time
Who traded when
BuySaleBryan C. Barksdale2 sales
Michael John McMullen1 sale
Since the insiders bought
- +227.9%Entry US$26.17 · Close at T+365 US$85.82
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate YETI Holdings, Inc. Buy (bullish), based on 16 analysts. Average price target: US$54.31.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 5,044 of 26,246 companies
67.5
score / 100
Value58
Quality77
FCF yld4.9%
Earn yld5.3%
EV/EBITDA12.2x
ROE25%
Gross mgn57%
Net mgn8.9%
Debt/EBITDA0.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$42.77
Analyst consensus
16 analystsBuy
US$43.00Target US$54.31(+27%)US$80.00
Income statement
RevenueUS$1.9B
Gross profitUS$1.1B57% margin
EBITDAUS$275M15% margin
Net incomeUS$165.4M9.2% margin
Valuation
PER (trailing)18.8x
PER (forward)12.7x
P/Book5.1x
Beta1.68
Balance sheet & cash
Market capUS$3.1B
Total debtUS$228.5M
Free Cash FlowUS$152.9M
Debt / Equity42%
Profitability & ownership
ROE25.3%
ROA11.3%
% insiders0.7%
% institutions121.2%
Last declaration on 18 August 2026
Declarations542 total
2,228 shares@ US$44.560.0032% mcap1.7% of flowCommon StockSEC:0001104659-26-098372:0
2,062 shares@ US$43.000.0028% mcap1.5% of flowCommon StockSEC:0001104659-26-098372:1
596 shares@ US$44.560.0008% mcap6.9% of flowCommon StockSEC:0001104659-26-098371:0
554 shares@ US$43.000.0008% mcap6.2% of flowCommon StockSEC:0001104659-26-098371:1
790 shares@ US$44.560.0011% mcap16.2% of flowCommon StockSEC:0001104659-26-098366:0
630 shares@ US$43.000.0009% mcap12.4% of flowCommon StockSEC:0001104659-26-098366:1
10,523 shares@ US$45.440.7% of flowCommon StockSEC:0001104659-26-020543:1
546 shares@ US$45.446.3% of flowCommon StockSEC:0001104659-26-020546:0
1,754 shares@ US$45.4420.0% of flowCommon StockSEC:0001104659-26-020543:0
607 shares@ US$45.4412.4% of flowCommon StockSEC:0001104659-26-020539:0
55,298 shares0Common StockSEC:0001104659-26-019721:1
20,045 shares0Common StockSEC:0001104659-26-019721:0
16,632 shares0Common StockSEC:0001104659-26-019156:1
7,550 shares0Common StockSEC:0001104659-26-019156:4
6,570 shares@ US$47.682.7% of flowCommon StockSEC:0001104659-26-019156:2
160,448 shares0Common StockSEC:0001104659-26-019164:1
30,610 shares0Common StockSEC:0001104659-26-019164:4
20,546 shares0Common StockSEC:0001104659-26-019160:1
11,011 shares0Common StockSEC:0001104659-26-019159:2
63,137 shares@ US$47.684.6% of flowCommon StockSEC:0001104659-26-019164:2
8,116 shares@ US$47.6833.5% of flowCommon StockSEC:0001104659-26-019160:2
7,357 shares@ US$47.6840.5% of flowCommon StockSEC:0001104659-26-019159:1
20,546 shares0Common StockSEC:0001104659-26-019160:0
16,644 shares0Common StockSEC:0001104659-26-019159:0
16,632 shares0Common StockSEC:0001104659-26-019156:0
25 of 542 declarations
About YETI Holdings, Inc.
YETI Holdings, Inc. is a U.S.-based company listed on the NYSE under the ticker YETI, with headquarters in Austin, Texas, United States. Founded in 2006, YETI originally built its reputation around premium hard coolers designed for serious outdoor use, and has since evolved into a broader outdoor-lifestyle platform. From an equity analyst’s perspective, the company should be viewed as a premium consumer brand with an emphasis on design, durability, customer loyalty, and pricing power rather than a volume-driven commodity manufacturer. ([investors.yeti.com](https://investors.yeti.com/news/news-details/2024/YETI-Acquires-MYSTERY-RANCH/default.aspx?utm_source=openai))
YETI’s business model is organized around two main commercial channels: direct-to-consumer (DTC) and wholesale. The DTC mix includes its websites, company-owned retail stores, Amazon Marketplace activity, and corporate sales, while wholesale covers distribution through retail partners. Product-wise, the company is best known for drinkware and coolers & equipment, but its assortment now also includes backpacks, bags, and adjacent outdoor accessories. YETI’s investor materials emphasize that it has built a diversified portfolio across product platforms, supporting a broader brand franchise beyond the original cooler business. ([investors.yeti.com](https://investors.yeti.com/overview/default.aspx?_gac=1.50071570.1663214966.EAIaIQobChMIucOixfaV-gIVZRB9Ch2AQg75EAAYASAAEgJ2x_D_BwE&utm_source=openai))
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In competitive terms, YETI occupies a premium niche in outdoor and everyday carry products. Its brand equity is a key strategic asset: customers associate YETI with high performance, durability, and a distinctive aesthetic. That positioning gives the company a meaningful advantage versus more commoditized competitors, especially in categories where brand preference and repeat purchases matter. At the same time, the company remains exposed to competition in drinkware, insulated products, and technical bags, so product innovation, channel expansion, and international growth remain central to the long-term investment case. ([investors.yeti.com](https://investors.yeti.com/overview/default.aspx?_gac=1.50071570.1663214966.EAIaIQobChMIucOixfaV-gIVZRB9Ch2AQg75EAAYASAAEgJ2x_D_BwE&utm_source=openai))
Recent developments point to continued execution. In its February 2026 fourth-quarter and full-year 2025 results, YETI reported 7% fourth-quarter net sales growth, led by strong international performance, and said it launched the Yonder shaker bottle using intellectual property acquired earlier in the year. Management also highlighted ongoing supply-chain diversification, improved flexibility, and continued share repurchases, which together suggest a more resilient operating structure. Earlier in 2024 and 2025, YETI expanded through product-focused acquisitions, including MYSTERY RANCH and assets related to a shaker bottle, reinforcing its innovation pipeline. ([investors.yeti.com](https://investors.yeti.com/news/news-details/2026/YETI-ReportsFourth-Quarter-and-Full-Year-2025-Results-Provides-Full-Year-2026-Outlook/default.aspx?utm_source=openai))
Overall, YETI is a premium outdoor-products company listed on the NYSE in the United States, with a strong consumer brand, an omnichannel distribution model, and an international growth runway. The investment narrative is centered on brand strength, category expansion, and disciplined capital allocation, rather than on short-term cyclical volume growth. ([investors.yeti.com](https://investors.yeti.com/news/news-details/2026/YETI-ReportsFourth-Quarter-and-Full-Year-2025-Results-Provides-Full-Year-2026-Outlook/default.aspx?utm_source=openai))
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