YELP INC: directors' dealings · United States · SEC (Form 4)

About YELP INC

Yelp Inc. (NYSE: YELP) is a U.S.-based local discovery and business-services company headquartered in San Francisco, California. Founded in San Francisco in July 2004, Yelp built its reputation around user-generated reviews and ratings that help consumers find, compare, and contact local businesses. Over time, the company has expanded beyond reviews into a broader platform that connects consumers with merchants and helps businesses market, manage, and monetize local demand. ([yelp-ir.com](https://www.yelp-ir.com/overview/default.aspx?utm_source=openai)) Yelp’s core activity remains local search and discovery across high-frequency categories such as restaurants, retail, home services, auto services, beauty, and other nearby consumer services. The company now monetizes that traffic through a mix of local advertising, software subscriptions, transaction-related revenue, and data licensing. This gives Yelp a hybrid profile that sits between digital media, local marketing, and vertical software. ([yelp-ir.com](https://www.yelp-ir.com/overview/default.aspx?utm_source=openai)) From a competitive standpoint, Yelp’s value proposition is anchored in brand recognition, a large corpus of trusted consumer content, and high-intent local traffic. Those strengths are important because local businesses are often looking for users who are close to a purchase or booking decision. At the same time, Yelp operates in a highly competitive environment versus Google, social platforms, and specialized booking or lead-generation apps. In response, the company has been investing heavily in product innovation and AI-driven features to preserve relevance and improve conversion. ([yelp-ir.com](https://www.yelp-ir.com/news/press-releases/news-release-details/2026/Yelp-Delivers-Record-Net-Revenue-in-2025-Accelerating-Investment-in-AI-Transformation/default.aspx?utm_source=openai)) Key products now include Yelp Assistant, voice and natural-language search capabilities, and AI-enabled business tools such as Yelp Host and Yelp Receptionist, which answer customer calls for local businesses. For restaurants, Yelp Guest Manager bundles waitlist, reservations, and front-of-house management features into a more comprehensive operating solution. These releases show Yelp’s strategy of shifting from a passive discovery app toward a more conversational, action-oriented platform. ([blog.yelp.com](https://blog.yelp.com/news/spring-product-release-2025/?utm_source=openai)) Geographically, Yelp is primarily a U.S. business, with the United States remaining its main market and operating base. Its platform is nevertheless broadly accessible through web and mobile channels, supporting both consumers and merchants seeking hyperlocal discovery and engagement. ([yelp-ir.com](https://www.yelp-ir.com/overview/default.aspx?utm_source=openai)) Recent milestones are notable. In February 2026, Yelp reported record 2025 net revenue of $1.46 billion, with growth in Services advertising and continued momentum in AI-related product development. Management also highlighted more than 55 new products and features introduced during 2025, plus an agreement with OpenAI, underscoring the company’s push to extend its trusted content across the wider AI ecosystem. ([yelp-ir.com](https://www.yelp-ir.com/news/press-releases/news-release-details/2026/Yelp-Delivers-Record-Net-Revenue-in-2025-Accelerating-Investment-in-AI-Transformation/default.aspx?utm_source=openai))