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Under Armour, Inc. Stock: price and insider trades · United States
1 insider bought €87k of shares over the last 90 days, the latest by Taleghani Reza, filed 12 Aug 2026.
Under Armour, Inc.: what insiders have been doing
Under Armour, Inc., founded in 1996, is a Retail & Commerce company based in Baltimore, United States. Its directors and officers file their transactions with SEC (Form 4). 17 insiders have disclosed 44 filings since 18 October 2025.
Not one open-market sale was filed. On the buying side, 2 insiders reported 7 purchases totalling €88.4M. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. At €50.2M, the purchase published on 2 January 2026 by Watsa V Prem Et al is the largest of the period. Among those who bought: 1 finance chief.
The clock since the last published purchase (12 August 2026) now reads 67 days. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 3 days. Section 16 rules allow two business days to file each Form 4.
With 44 filings in twelve months, the company is more active than the median of 19 filings across the 5,810 companies we follow on the same exchange. Looking back to 2016, when coverage begins, insiders filed 13 purchases and 10 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 March 2026), the company reported revenue of 4.97 bn USD and net income of -495.6 m USD.
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Celsius Holdings, Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
351
Thresholds
n/a
Buy Volume
€90M
13 ops. · all time
Sell Volume
€77M
10 ops. · all time
Who traded when
BuySaleV. Prem Et al Watsa6 buys
Bergman David1 sale
Dawn N. Fitzpatrick1 buy
Eric J. Aumen1 buy
Mohamed El-Erian1 buy
Reza Taleghani1 buy
+1 other insider
Since the insiders bought
- -11.1%Entry US$5.24 · Close 14 Oct 2026 US$4.66
- -6.6%Entry US$4.99 · Close 14 Oct 2026 US$4.66
- +3.8%Entry US$5.04 · Close at T+365 US$5.23
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 21,622 of 23,476 companies
19.8
score / 100
Value10
Quality30
FCF yld-8.2%
Earn yld-25%
EV/EBITDA52.9x
ROE-30%
Gross mgn45%
Net mgn-10.0%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended March 2026 · cache
US$4.66
Analyst consensus
Income statement
RevenueUS$5B
Gross profitUS$2.3B45% margin
EBITDAUS$74.2M1% margin
Net income-US$495.6M-10.0% margin
Valuation
P/Book1.4x
Beta1.62
Balance sheet & cash
Market capUS$2B
Total debtUS$1.9B
Free Cash Flow-US$162.2M
Debt / Equity96%
Profitability & ownership
ROE-29.8%
ROA0.9%
% insiders11.5%
% institutions89.3%
Last declaration on 2 October 2026
Declarations351 total
5,518.76 shares0Class C Common StockSEC:0001336917-26-000155:0
6,070.64 shares0Class C Common StockSEC:0001336917-26-000153:0
14,624.72 shares0Class C Common StockSEC:0001336917-26-000145:0
7,864.24 shares0Class C Common StockSEC:0001336917-26-000143:0
6,346.58 shares0Class C Common StockSEC:0001336917-26-000151:0
6,070.64 shares0Class C Common StockSEC:0001336917-26-000149:0
1,103.75 shares0Class C Common StockSEC:0001336917-26-000147:0
3,679 shares0Class C Common StockSEC:0001336917-26-000123:0
86,574 shares@ US$4.94320.022% mcap100.0% of flowCommon Class CSEC144:0001921094-26-000975
2,165,533 shares0Class C Common StockSEC:0001336917-26-000121:0
3,568 shares0Class C Common StockSEC:0001336917-26-000115:0
18,656 shares@ US$5.36990.0052% mcap100.0% of flowClass A Common StockSEC:0001336917-26-000113:0
Canonical exit: 9 Nov 2026 (T+90)
5,575.12 shares0Class C Common StockSEC:0001336917-26-000088:0
4,303.6 shares0Class C Common StockSEC:0001336917-26-000096:0
3,912.36 shares0Class C Common StockSEC:0001336917-26-000098:0
4,499.22 shares0Class C Common StockSEC:0001336917-26-000094:0
10,367.76 shares0Class C Common StockSEC:0001336917-26-000090:0
782.47 shares0Class C Common StockSEC:0001577369-26-000006:0
4,303.6 shares0Class C Common StockSEC:0001336917-26-000092:0
438,723 shares@ US$4.99340.10% mcap2.1% of flowClass A Common SharesSEC:0000947871-26-000543:0
Canonical exit: 10 Aug 2026 (T+90)
4,464.29 shares0Class C Common StockSEC:0001336917-26-000054:0
11,830.36 shares0Class C Common StockSEC:0001336917-26-000048:0
892.86 shares0Class C Common StockSEC:0001577369-26-000004:0
4,910.71 shares0Class C Common StockSEC:0001336917-26-000050:0
5,133.93 shares0Class C Common StockSEC:0001336917-26-000056:0
25 of 351 declarations
About Under Armour, Inc.
Under Armour, Inc. is a US-listed company traded on the NYSE under the tickers UA and UAA, and headquartered in the United States. Founded in 1996 by Kevin Plank, the company began with a practical product mission: building performance apparel that could wick sweat and support athletes better than conventional cotton basics. Its historical home is Baltimore, Maryland, which remains central to the brand’s identity and operating culture. ([about.underarmour.com](https://about.underarmour.com/en-us/our-company/history.html?utm_source=openai))
Under Armour’s business model is built around designing, marketing and distributing athletic apparel, footwear and accessories for men, women and youth. The company first established its reputation through technical performance fabrics, then expanded into broader product franchises such as HeatGear, ColdGear and HOVR, alongside training, running, basketball and lifestyle collections. It operates through an omnichannel model, combining direct-to-consumer sales, e-commerce and wholesale relationships with specialty and general sporting-goods retailers. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1336917/000119312524170521/d850893dars.pdf?utm_source=openai))
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From a competitive standpoint, Under Armour operates in a highly contested global sportswear market dominated by Nike and Adidas, where brand strength, innovation cadence and margin discipline are critical. Its core positioning remains performance-led rather than fashion-led, although management has been working to sharpen product focus and improve brand consistency. The company highlights a commercial footprint in more than 140 countries and a global network of brand houses and factory houses, underscoring a meaningful international reach even if it is smaller than the largest industry players. ([about.underarmour.com](https://about.underarmour.com/en-us/our-company.html?utm_source=openai))
Recent developments point to an ongoing corporate transformation. In 2025–2026, Under Armour emphasized portfolio simplification, operating discipline and brand reset initiatives. Management announced expanded restructuring actions, leadership changes in January 2026, and a continued focus on improving execution across product, brand and go-to-market functions. The company’s 2025 results also pointed to signs of improved momentum in North America, while making clear that the turnaround is still in progress. For investors, Under Armour should be viewed as a US-listed athletic brand in transition, with exposure to consumer spending cycles, promotional intensity and the success of its strategic reset. ([about.underarmour.com](https://about.underarmour.com/en/stories/press-releases/release.33053509-a980-4a32-a68f-4deefa00994d.html?utm_source=openai))
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