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Traeger, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 06 Jun 2025.
Traeger, Inc.: what insiders have been doing
Traeger, Inc. belongs to the Retail & Commerce sector. Filings by its managers are published through SEC (Form 4). In the past year (18 October 2025 to 18 October 2026), 17 filings came from 9 insiders.
All open-market trades in the period are sales: 1 sale worth €130k, by 1 insider, with no purchase on record. Biggest ticket of the year: €130k, sold by VandenAkker Cole and made public on 31 August 2026 (0.11% of market cap).
Typically, a trade is published a median of 2 days after it takes place. For comparison, the SEC allows two business days to file a Form 4. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Across the 5,808 companies tracked on its exchange, the median is 19 filings; at 17 filings, this issuer sits below that mark. The full history, which starts in 2021, counts 13 purchases against 21 sales. The 10-K for the year ended 31 December 2025 shows 559.5 m USD of revenue and -115.2 m USD of net income.
For comparison within the same sector, see the insider buying recorded at GameStop Corp. and Celsius Holdings, Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
125
Thresholds
n/a
Buy Volume
€5M
13 ops. · all time
Sell Volume
€207M
21 ops. · all time
Who traded when
BuySaleJeremy Andrus2 buys
Cole VandenAkker1 sale
Since the insiders bought
- -36.7%Entry US$93.00 · Close at T+365 US$58.86
- -75.5%Entry US$648.00 · Close at T+365 US$158.50
- -88.4%Entry US$1,470.00 · Close at T+365 US$170.00
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 18,442 of 24,148 companies
33.6
score / 100
Value43
Quality25
FCF yld11%
Earn yld-93%
EV/EBITDA·
ROE-51%
Gross mgn39%
Net mgn-21%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$46.16
Analyst consensus
6 analysts2.71/5
US$43.00Target US$62.33(+35%)US$77.00
Income statement
RevenueUS$559.5M
Gross profitUS$219.3M39% margin
EBITDA-US$33.8M-6% margin
Net income-US$115.2M-23.2% margin
Valuation
PER (forward)107.8x
P/Book0.8x
Beta1.93
Balance sheet & cash
Market capUS$129.2M
Total debtUS$425.5M
Free Cash FlowUS$13.1M
Debt / Equity254%
Profitability & ownership
ROE-51.0%
ROA0.3%
% insiders18.3%
% institutions71.3%
Last declaration on 5 October 2026
Declarations125 total
1,643 shares0Common StockSEC:0001628280-26-065083:0
217 shares@ US$48.610.0077% mcap3.2% of flowCommon StockSEC:0001628280-26-060981:0
2,750 shares@ US$55.2980.11% mcap45.6% of flowCommon StockSEC:0001628280-26-059667:0
2,750 shares@ US$55.2980.11% mcap45.6% of flowCommonSEC144:0001959173-26-006487
253 shares0Common StockSEC:0001628280-26-052842:0
1,893 sharesCommon StockSEC:0001628280-26-042626:0
163 shares@ US$43.470.0045% mcap12.1% of flowCommon StockSEC:0001628280-26-026962:0
602 shares@ US$30.685.6% of flowCommon StockSEC:0001628280-26-024921:0
548 shares@ US$30.6829.2% of flowCommon StockSEC:0001628280-26-024817:0
598 shares@ US$31.9332.9% of flowCommon StockSEC:0001628280-26-024817:1
17,045 shares0Common StockSEC:0001628280-26-005493:0
37,500 shares0Common StockSEC:0001628280-26-005492:0
109,436 shares@ US$1.417.0% of flowCommon StockSEC:0001628280-26-002256:0
11,980 shares@ US$1.2525.8% of flowCommon StockSEC:0001628280-26-002258:0
51,700 shares@ US$1.4120.2% of flowCommon StockSEC:0001628280-26-002257:0
20,380 shares0Common StockSEC:0001628280-25-048988:0
44,836 shares0Common StockSEC:0001628280-25-049000:0
25,152 shares0Common StockSEC:0001857853-25-000089:0
11,432 shares0Common StockSEC:0001857853-25-000088:0
300,762 shares@ US$1.34453.6% of flowCommon StockSEC:0001857853-25-000084:0
Canonical exit: 2 Sept 2025 (T+90)
3,200 shares@ US$1.36720.0% of flowCommon StockSEC:0001857853-25-000082:0
Canonical exit: 31 Aug 2025 (T+90)
131,849 shares0Common StockSEC:0001857853-25-000074:0
131,849 shares0Common StockSEC:0001857853-25-000075:0
131,849 shares0Common StockSEC:0001857853-25-000073:0
131,849 shares0Common StockSEC:0001857853-25-000072:0
25 of 125 declarations
About Traeger, Inc.
Traeger, Inc. (ticker: COOK) is a U.S.-listed company on the NYSE, headquartered in Salt Lake City, Utah, United States. Traeger is best known for its outdoor cooking business and, in particular, for pellet-fueled barbecue grills that helped define the premium wood-pellet grill category. According to its recent corporate disclosures, the company designs, sources, sells, and supports its products through retail, distributor, and direct-to-consumer channels. For equity investors, Traeger should be viewed as a branded consumer products company with a combination of hardware sales, accessories, consumables, and digital engagement rather than as a pure appliance maker. ([materials.proxyvote.com](https://materials.proxyvote.com/Approved/89269P/20250324/10K_601166.PDF?utm_source=openai))
Founded in 1987, Traeger built its brand around the original wood-pellet grill concept and has since expanded beyond its core barbecue grills. Its product portfolio now includes wood pellet grills, gas griddles, grilling accessories, pellets, rubs, sauces, replacement parts, apparel, and other consumables. The company also emphasizes digital content and its Traeger app, reinforcing a broader ecosystem strategy that can deepen customer loyalty and encourage repeat purchases after the initial grill sale. This mix matters financially because consumables and accessories can help smooth demand compared with one-time durable goods sales. ([materials.proxyvote.com](https://materials.proxyvote.com/Approved/89269P/20250324/10K_601166.PDF?utm_source=openai))
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In competitive terms, Traeger has a strong brand in the premium outdoor-cooking niche, but it operates in a crowded market with pressure from other grill makers, flat-top cooking brands, and broader outdoor-living products. Its differentiation rests on brand equity, product innovation, distribution reach, and an integrated customer experience built around cooking content and connected tools. For French, Belgian, and Swiss investors, the company is best understood as a specialized U.S. consumer brand with meaningful execution risk, seasonal demand patterns, and exposure to competitive pricing pressure. ([materials.proxyvote.com](https://materials.proxyvote.com/Approved/89269P/20250324/10K_601166.PDF?utm_source=openai))
Geographically, Traeger remains anchored in the United States, but it also serves markets outside North America through international channels and regional support infrastructure, including Europe. The company’s support footprint and contact structure indicate an effort to extend the brand beyond its home market, although the U.S. remains the core reference point. International expansion can support growth, but it also brings additional complexity around logistics, currency movements, and local market preferences. ([materials.proxyvote.com](https://materials.proxyvote.com/Approved/89269P/20250324/10K_601166.PDF?utm_source=openai))
Recent developments have centered on operating performance, guidance updates, and the broader transformation of Traeger’s product platform. In 2025, market coverage highlighted results that beat expectations on some metrics while guidance remained a key swing factor for the share price. The company has also described its integrated platform as spanning grills, griddles, accessories, digital content, the Traeger app, and consumables. For investors, the main question is whether Traeger can stabilize demand, protect margins, and convert its brand strength into sustained earnings power in a still-volatile consumer backdrop. ([investing.com](https://www.investing.com/news/earnings/traeger-reports-q4-earnings-beat-but-guidance-disappoints-shares-down-3-93CH-3913474?utm_source=openai))
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