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Stitch Fix, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by GURLEY J WILLIAM, was filed 12 Jul 2022.
Stitch Fix, Inc.: what insiders have been doing
Stitch Fix, Inc., founded in 2011, is a Retail & Commerce company based in San Francisco, United States. Its directors and officers file their transactions with SEC (Form 4). In the past year (23 October 2025 to 23 October 2026), 104 filings came from 14 insiders.
No insider bought on the market over the period, while 4 insiders filed 28 sales totalling €5.5M. Lake Katrina filed the largest sale, €1.4M, on 9 December 2025.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. For comparison, the SEC allows two business days to file a Form 4. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
Compared with its exchange (3,166 companies, median 24 filings), a count of 104 filings is above the norm. Looking back to 2018, when coverage begins, insiders filed 44 purchases and 774 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 1 August 2026), the company reported revenue of 1.35 bn USD and net income of -12.6 m USD.
Other companies in the same sector with recent insider buying flagged by our signals: Rusta AB (publ) and Puuilo Oyj. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
1,797
Thresholds
n/a
Buy Volume
€151M
44 ops. · all time
Sell Volume
€308M
774 ops. · all time
Who traded when
BuySaleBacos Anthony22 sales
Lake Katrina13 sales
Casey O'Connor10 sales
David Aufderhaar4 sales
Working Capital Advisors (UK) Ltd.1 sale
Since the insiders bought
- -28.1%Entry US$5.84 · Close at T+365 US$4.20
- -73.2%Entry US$15.89 · Close at T+365 US$4.26
- +185.6%Entry US$16.41 · Close at T+365 US$46.86
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Stitch Fix, Inc. Hold (neutral), based on 5 analysts. Average price target: US$3.40.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 19,223 of 26,248 companies
35.7
score / 100
Value35
Quality36
FCF yld2.5%
Earn yld-7.7%
EV/EBITDA·
ROE-6.3%
Gross mgn44%
Net mgn-2.3%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended July 2025 · cache
US$2.78
Analyst consensus
5 analystsHold
US$2.50Target US$3.40(+22%)US$4.00
Income statement
RevenueUS$1.3B
Gross profitUS$562.9M44% margin
EBITDA-US$12.8M-1% margin
Net income-US$28.7M-0.9% margin
Valuation
PER (forward)-55.6x
P/Book1.9x
Beta2.35
Balance sheet & cash
Market capUS$371.4M
Total debtUS$93.5M
Free Cash FlowUS$9.3M
Debt / Equity35%
Profitability & ownership
ROE-6.3%
ROA-2.1%
% insiders4.8%
% institutions88.7%
Last declaration on 22 October 2026
Declarations1,797 total
266,667 shares0Class A Common StockSEC:0001628280-26-066951:0
462,963 shares0Class A Common StockSEC:0001628280-26-066949:0
1,064,815 shares0Class A Common StockSEC:0001628280-26-066948:0
69,292 shares@ US$2.73020.051% mcap1.9% of flowCommonSEC144:0001921094-26-001106
50,000 shares@ US$2.6530.037% mcap1.5% of flowCommonSEC144:0001921094-26-001082
50,000 shares@ US$2.650.038% mcap1.5% of flowCommonSEC144:0001921094-26-001066
40,708 shares@ US$2.840.034% mcap1.1% of flowCommonSEC144:0001921094-26-001041
43,895 sharesClass A Common StockSEC:0001628280-26-062736:0
61,452 sharesClass A Common StockSEC:0001628280-26-062738:0
25,284 sharesClass A Common StockSEC:0001628280-26-062737:0
62,665 shares@ US$2.940.053% mcap5.4% of flowClass A Common StockSEC:0001628280-26-062736:1
115,062 shares@ US$2.940.098% mcap7.3% of flowClass A Common StockSEC:0001628280-26-062738:1
25,999 shares@ US$2.940.022% mcap2.7% of flowClass A Common StockSEC:0001628280-26-062737:1
10,000 shares@ US$2.950.0085% mcap0.3% of flowCommonSEC144:0001921094-26-001014
31,126 shares@ US$3.01760.024% mcap0.8% of flowCommonSEC144:0001921094-26-000999
70,000 shares@ US$3.09750.057% mcap2.5% of flowCommonSEC144:0001921094-26-000968
70,000 shares@ US$3.31340.060% mcap2.6% of flowCommonSEC144:0001921094-26-000942
70,000 shares@ US$3.46380.063% mcap2.8% of flowCommonSEC144:0001921094-26-000880
70,000 shares@ US$4.05730.074% mcap3.3% of flowCommonSEC144:0001921094-26-000822
50,000 shares@ US$2.480.033% mcap1.4% of flowClass A Common StockSEC:0001628280-26-053543:0
50,000 shares@ US$4.08710.054% mcap2.4% of flowClass A Common StockSEC:0001628280-26-053543:1
20,000 shares@ US$4.08610.021% mcap0.9% of flowClass A Common StockSEC:0001628280-26-053543:2
70,000 shares@ US$4.08680.075% mcap3.3% of flowCommonSEC144:0001921094-26-000791
50,000 shares@ US$2.480.033% mcap1.4% of flowClass A Common StockSEC:0001628280-26-050621:0
50,000 shares@ US$3.77410.050% mcap2.2% of flowClass A Common StockSEC:0001628280-26-050621:1
25 of 1797 declarations
About Stitch Fix, Inc.
Stitch Fix, Inc. (NASDAQ: SFIX) is a United States-based online retail and personal styling company headquartered in San Francisco, California. Founded in 2011 by Katrina Lake, the company built its brand around the idea that apparel shopping can be made more efficient and more personalized by combining human styling expertise with data science, recommendation algorithms, and client feedback. In practice, Stitch Fix helps customers discover clothing, shoes, and accessories that better match their preferences, sizing needs, lifestyle, and budget. ([stitchfix.com](https://www.stitchfix.com/about?utm_source=openai))
From an operating perspective, Stitch Fix sits at the intersection of distribution, fashion services, and technology-enabled merchandising. Its core offering is an online styling service in which clients complete a style profile and receive curated selections, while stylists and algorithms refine recommendations over time. The company has expanded beyond its original women’s apparel focus to include men’s apparel and complementary categories such as shoes and accessories, reflecting an effort to broaden its addressable market while preserving the differentiated, guided-shopping experience. That model is central to the company’s positioning as a more personalized alternative to traditional e-commerce and brick-and-mortar apparel retail. ([newsroom.stitchfix.com](https://newsroom.stitchfix.com/blog/nasdaq-welcomes-stitch-fix-inc-nasdaq-sfix-nasdaq-stock-market/?utm_source=openai))
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Competitive positioning remains focused on differentiation rather than scale alone. Stitch Fix competes in a highly fragmented U.S. apparel market against mass-market e-commerce platforms, specialty retailers, and digitally native brands. Its value proposition is not simply product assortment, but curation, fit guidance, and a more convenient shopping journey. For investors, the key strategic question is whether the company can sustain client engagement and improve economics through better personalization, stronger assortment management, and disciplined execution. ([investors.stitchfix.com](https://investors.stitchfix.com/investor-relations?utm_source=openai))
Recent developments suggest management is still working through a transformation phase. In fiscal 2025, the company said it was advancing its transformation strategy and cited improvements to assortment newness, increased Fix flexibility, and deeper client-stylist relationships. In 2025 it also introduced Stitch Fix Vision, a GenAI-powered style visualization feature designed to help clients see personalized outfit recommendations in a more intuitive way. Separately, SEC Form 4 filings in early 2026 show continued insider transaction activity around SFIX, which may be relevant for investors tracking executive sentiment, though the filings themselves should be interpreted in context and not as standalone signals. ([investors.stitchfix.com](https://investors.stitchfix.com/news-releases/news-release-details/stitch-fix-announces-second-quarter-fiscal-year-2025-financial?utm_source=openai))
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