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Sonos Inc Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 17 Mar 2026.
Sonos Inc: what insiders have been doing
Headquartered in Santa Barbara, United States, Sonos Inc belongs to the Technology sector and traces its origins to 2002. Filings by its managers are published through SEC (Form 4). Over the twelve months to 18 October 2026, 42 filings were filed, from 15 insiders.
Purchases and sales both appear in the filings: 6 purchases (2 insiders, €19.4M) and 4 sales (2 insiders, €1.1M). Netting one side against the other leaves €18.3M of net buying. Unlike grants, an open-market purchase is paid for by the insider, at the market price. The largest single trade was a purchase of €6.5M by Coliseum Capital Management, LLC, published on 6 February 2026. On the buying side, the filings list 1 chief executive among the declarants.
Compared with its exchange (5,813 companies, median 19 filings), a count of 42 filings is above the norm. Over the whole record (from 2021), the tally stands at 16 purchases and 36 sales. For the fiscal year to 27 September 2025, the annual 10-K puts revenue at 1.44 bn USD and net income at -61.1 m USD.
The clock since the last published purchase (17 March 2026) now reads 215 days. The median gap between a trade and its publication by SEC (Form 4) is 2 days. Section 16 rules allow two business days to file each Form 4.
Elsewhere in the same sector, our signals recently picked up insider purchases at Core Scientific, Inc./tx and Gitlab Inc. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
242
Thresholds
n/a
Buy Volume
€31M
16 ops. · all time
Sell Volume
€8M
36 ops. · all time
Who traded when
BuySaleColiseum Capital Management, LLC11 buys
Julius Genachowski1 buy2 sales
Karen Boone3 sales
Thomas Conrad2 buys
Bracken Darrell1 buy
Coles Joanna1 sale
+2 other insiders
Since the insiders bought
- +11.3%Entry US$13.33 · Close at T+90 US$14.84
- -3.5%Entry US$16.17 · Close at T+90 US$15.60
- +22.9%Entry US$12.82 · Close at T+365 US$15.75
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 14,816 of 24,148 companies
44.6
score / 100
Value45
Quality44
FCF yld5.2%
Earn yld-2.9%
EV/EBITDA·
ROE14%
Gross mgn44%
Net mgn-4.2%
Debt/EBITDA4.9x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended September 2025 · cache
US$17.60
Analyst consensus
4 analysts1.50/5
US$15.50Target US$18.63(+6%)US$21.00
Income statement
RevenueUS$1.4B
Gross profitUS$630.5M44% margin
EBITDAUS$12.3M1% margin
Net income-US$61.1M3.8% margin
Valuation
PER (trailing)39.1x
PER (forward)13.5x
P/Book5.2x
Beta1.88
Balance sheet & cash
Market capUS$2.1B
Total debtUS$59.6M
Free Cash FlowUS$108.2M
Debt / Equity14%
Profitability & ownership
ROE14.2%
ROA4.7%
% insiders1.9%
% institutions104.0%
Last declaration on 28 September 2026
Declarations242 total
15,000 shares@ US$18.12750.013% mcap11.9% of flowCommon StockSEC:0001314727-26-000095:2
31,766 shares@ US$13.560.020% mcap18.9% of flowCommon StockSEC:0001314727-26-000095:0
31,766 shares@ US$18.12390.027% mcap25.3% of flowCommon StockSEC:0001314727-26-000095:1
46,766 shares@ US$18.1250.040% mcap84.9% of flowCommonSEC144:0001959173-26-007120
10,000 shares@ US$15.390.0071% mcap15.1% of flowCommon StockSEC:0001314727-26-000093:0
46,565 sharesCommon StockSEC:0001314727-26-000090:0
24,518 shares@ US$16.590.019% mcap62.3% of flowCommon StockSEC:0001314727-26-000090:1
20,414 sharesCommon StockSEC:0001314727-26-000089:0
10,748 shares@ US$16.590.0083% mcap5.6% of flowCommon StockSEC:0001314727-26-000089:1
42,983 sharesCommon StockSEC:0001314727-26-000091:0
21,314 shares@ US$16.590.017% mcap61.1% of flowCommon StockSEC:0001314727-26-000091:1
19,855 shares@ US$13.560.013% mcap18.6% of flowCommon StockSEC:0001314727-26-000088:0
19,855 shares@ US$13.560.013% mcap18.6% of flowCommon StockSEC:0001314727-26-000088:2
19,855 shares@ US$17.000.016% mcap23.3% of flowCommonSEC144:0001959173-26-005431
19,855 shares@ US$16.500.016% mcap22.6% of flowCommonSEC144:0001959173-26-005427
81,653 sharesCommon StockSEC:0001314727-26-000076:0
42,991 shares@ US$14.790.030% mcap20.1% of flowCommon StockSEC:0001314727-26-000076:1
90,000 shares@ US$13.203.6% of flowCommon Stock, $0.001 par value per share ("Common Stock")SEC:0001193125-26-111655:0
Canonical exit: 11 Jun 2026 (T+90)
420,000 shares@ US$13.9517.8% of flowCommon Stock, $0.001 par value per share ("Common Stock")SEC:0001193125-26-102792:0
Canonical exit: 7 Jun 2026 (T+90)
15,427 shares0Common StockSEC:0001314727-26-000047:0
12,725 sharesCommon StockSEC:0001314727-26-000046:0
12,725 sharesCommon StockSEC:0001314727-26-000045:0
12,725 sharesCommon StockSEC:0001314727-26-000044:0
12,725 sharesCommon StockSEC:0001314727-26-000043:0
12,725 sharesCommon StockSEC:0001314727-26-000042:0
25 of 242 declarations
About Sonos Inc
Sonos Inc. is a U.S.-based company listed on the Nasdaq market under the ticker SONO in the United States. Founded in 2002 in Santa Barbara, California, Sonos has built a premium consumer audio franchise around wireless, connected sound. The company is widely recognized for pioneering whole-home multiroom audio and for combining hardware, software, and user experience into a tightly integrated ecosystem rather than selling standalone audio devices.
Sonos’ business is centered on connected home audio products and the software layer that ties them together. Its portfolio includes wireless speakers, home theater soundbars, audio components, portable speakers, professional-installation solutions, and, more recently, headphones. The company’s core value proposition is the “system” effect: each additional Sonos product strengthens the overall household setup, which can encourage repeat purchases and deepen customer loyalty over time. This ecosystem approach is a key competitive strength versus conventional speaker makers, large consumer electronics brands, and platform companies that compete in smart home audio.
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Headquartered in Santa Barbara, California, Sonos sells through its direct channel, retail partners, and specialty distribution. Its footprint is international, with products and brand recognition across more than 60 countries. That global reach gives Sonos exposure to premium consumer demand in North America, Europe, and other key markets, while also leaving it sensitive to shifts in consumer spending, product cycles, and competitive pricing in discretionary electronics.
Recent developments have centered on portfolio renewal and strategic execution. Sonos has continued to refresh its lineup with product launches and software enhancements, including new home theater and professional-installation offerings, as well as expanded features powered by artificial intelligence. In 2025, Sonos appointed Tom Conrad as Chief Executive Officer, underscoring a renewed emphasis on software quality, product execution, and the next phase of innovation. The company’s fiscal 2025 reporting also highlighted a focus on returning to durable top-line growth while improving profitability, which is important for investors following the company’s margin recovery and turnaround trajectory.
For equity investors, Sonos remains a differentiated Nasdaq-listed audio company in the United States, with a premium brand, a loyal installed base, and a product strategy that depends on balancing hardware innovation, software reliability, and disciplined capital allocation.
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