SIRIUS MEDIA: insider trades · France · AMF

About SIRIUS MEDIA

SIRIUS MEDIA is a French listed group traded on Euronext Growth Paris under ticker ALSRS and ISIN FR0010812230, focused on audiovisual production. The company develops content for broadcasters and distribution platforms, with expertise spanning feature films, animated films, TV series, advertising, and broader entertainment content. Its current positioning was built through a major strategic transformation starting in 2022, when the group shifted away from its legacy mobile advertising activities and refocused on audiovisual production. The group’s recent history has been defined by this repositioning. In 2022, the former Metadvertise began its strategic move into audiovisual production and acquired Triple A / PM SA, a well-established player in the sector. That transaction laid the foundation for the current Sirius Media model. In July 2023, the company formally changed its corporate name to Sirius Media, confirming the industrial pivot. Since then, management has set an ambition to build the company into a meaningful media and entertainment player in France and, eventually, across Europe. Operationally, Sirius Media relies on a set of complementary capabilities. The group produces and develops original works and audiovisual content for cinema, television, and digital channels. It also highlights a sizeable library, with more than 600 hours of content, and maintains relationships with major buyers and distributors such as Canal+ Group, TF1, France Télévisions, M6, Lagardère, Orange, TV5 Monde, and Netflix. These relationships with top-tier broadcasters and platforms are important strategic assets in a highly competitive and relationship-driven market. Geographically, Sirius Media remains primarily France-based, but its content and commercial relationships give it a broader European reach. The company monetizes its productions through several routes: pre-financing, rights sales, distribution, catalogue exploitation, and industrial partnerships. One of the group’s flagship projects was the animated feature film “Zak & Wowo, The Legend of Lendarys,” which became a key reference point for the company’s production strategy. More recently, the group has undertaken financial restructuring and operational reorganization measures in 2025 to strengthen its balance sheet and support future development. Overall, Sirius Media is still a mid-sized player, but one with a clear niche, creative assets, and established access to leading French broadcasters. Its profile combines upside from new productions and catalogue monetization with significant sensitivity to financing conditions, distribution execution, and artistic or commercial success.