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Simply, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by SOL Global Investments Corp., was filed 31 Jan 2022.
Simply, Inc.: what insiders have been doing
Simply, Inc. belongs to the Retail & Commerce sector. Filings by its managers are published through SEC (Form 4). The past year has been quiet: not a single insider filing for Simply, Inc. The previous disclosure was published on 31 January 2022.
Looking back to 2006, when coverage begins, insiders filed 25 purchases and 741 sales.
For comparison within the same sector, see the insider buying recorded at Rusta AB (publ) and Puuilo Oyj. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
832
Thresholds
n/a
Buy Volume
€17B
25 ops. · all time
Sell Volume
€15M
741 ops. · all time
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2022FY ended January 2022 · cache
Income statement
RevenueUS$68.1M
Gross profitUS$15.1M22% margin
Net income-US$9.6M-14.1% margin
Last declaration on 31 January 2022
Declarations832 total
1,877,412 shares@ US$3.150847.1% of flowCommon StockSEC:0001062993-22-001827:1
2,101,606 shares@ US$3.162552.9% of flowCommon StockSEC:0001062993-22-001827:2
Canonical exit: 31 Jan 2022 (T+90)
224,194 shares100.0% of flowCommon StockSEC:0001062993-22-001827:0
175,000 shares0Common SharesSEC:0001567619-21-019281:0
175,000 shares0Common SharesSEC:0001567619-21-019277:0
300,000 shares0Common SharesSEC:0001567619-21-019284:0
133,334 shares@ US$3.750.0% of flowCommon StockSEC:0001062993-21-009343:0
Canonical exit: 28 Dec 2021 (T+90)
120,773 shares@ US$4.140.0% of flowCommon StockSEC:0001062993-21-008638:0
Canonical exit: 12 Dec 2021 (T+90)
193,050 shares@ US$2.590.0% of flowCommon StockSEC:0001062993-21-008553:1
Canonical exit: 24 Nov 2021 (T+90)
128,370 shares@ US$3.8950.0% of flowCommon StockSEC:0001062993-21-008553:0
Canonical exit: 1 Dec 2021 (T+90)
12,200 shares@ US$53,000.003.2% of flowCommon StockSEC:0001062993-21-008362:1
Canonical exit: 29 Nov 2021 (T+90)
25,000 shares@ US$112,106.0013.8% of flowCommon StockSEC:0001062993-21-008362:2
Canonical exit: 29 Nov 2021 (T+90)
25,000 shares@ US$112,125.0013.8% of flowCommon StockSEC:0001062993-21-008362:3
Canonical exit: 29 Nov 2021 (T+90)
25,000 shares@ US$111,115.0013.7% of flowCommon StockSEC:0001062993-21-008362:4
Canonical exit: 29 Nov 2021 (T+90)
15,000 shares@ US$67,007.005.0% of flowCommon StockSEC:0001062993-21-008362:5
Canonical exit: 29 Nov 2021 (T+90)
10,000 shares@ US$44,455.002.2% of flowCommon StockSEC:0001062993-21-008362:6
Canonical exit: 29 Nov 2021 (T+90)
1,001 shares@ US$4,304.000.0% of flowCommon StockSEC:0001062993-21-008362:7
Canonical exit: 29 Nov 2021 (T+90)
44,978 shares@ US$183,543.0040.9% of flowCommon StockSEC:0001062993-21-008362:9
Canonical exit: 25 Nov 2021 (T+90)
1,911 shares@ US$6,990.000.1% of flowCommon StockSEC:0001062993-21-008362:11
Canonical exit: 24 Nov 2021 (T+90)
100 shares@ US$343.000.0% of flowCommon StockSEC:0001062993-21-008362:12
Canonical exit: 23 Nov 2021 (T+90)
300 shares@ US$1,007.000.0% of flowCommon StockSEC:0001062993-21-008362:13
Canonical exit: 23 Nov 2021 (T+90)
19,870 shares@ US$60,593.006.0% of flowCommon StockSEC:0001062993-21-008362:14
Canonical exit: 22 Nov 2021 (T+90)
2,750 shares@ US$7,245.000.1% of flowCommon StockSEC:0001062993-21-008362:16
Canonical exit: 18 Nov 2021 (T+90)
3,466 shares@ US$8,767.000.2% of flowCommon StockSEC:0001062993-21-008362:17
Canonical exit: 17 Nov 2021 (T+90)
1,198 shares@ US$2,846.000.0% of flowCommon StockSEC:0001062993-21-008362:18
Canonical exit: 16 Nov 2021 (T+90)
25 of 832 declarations
About Simply, Inc.
Simply, Inc. is a U.S.-listed small-cap company in the United States, with headquarters in Miami, Florida, United States. In the market context provided, it should be treated as a U.S. equity name followed through SEC disclosures, including Form 4 insider transaction filings. The company’s corporate history reflects a significant strategic transformation: it was originally incorporated in 1994 as InfoSonics Corporation, later renamed Cool Holdings, Inc., and then changed its name to Simply, Inc. in October 2020. That rebranding coincided with a shift toward a retail and services model centered on Apple-related consumer electronics. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1274032/000156459021022561/simp-10k_20210130.htm))
According to its SEC filings, the core operating business has been Simply Mac, a retail chain operating as an Apple Premier Partner. The business model combines the sale of Apple products, Apple-approved accessories, and third-party accessories with repair services performed by Apple-certified technicians. In the company’s 2021 annual report, Simply Mac operated 43 retail stores across 17 states in the United States, typically in high-traffic neighborhood strip centers or shopping malls. This makes the company structurally dependent on Apple’s product cycle, consumer demand for premium electronics, and the economics of local retail traffic. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1274032/000156459021022561/simp-10k_20210130.htm))
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From a competitive standpoint, Simply, Inc. sits in a highly contested segment of consumer electronics retail. Its SEC disclosures identify competition from mass merchants such as Walmart, Best Buy and Target, regional chains, specialty electronics retailers, Amazon, and even Apple’s own stores and online channel. The implication is clear: the company has limited pricing power and must compete through location, service, convenience, and the ability to provide Apple-authorized repair and support. That niche positioning can be attractive in markets where Apple has limited physical presence, but it also leaves the company exposed to margin pressure and demand volatility. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1274032/000156459021022561/simp-10k_20210130.htm))
Historically, the company also operated a distribution segment, Cooltech Distribution, but that business was wound down by August 1, 2020. This left Simply Mac as the principal business line. The filings also show a material corporate reset, including a one-for-ten reverse split in October 2020, which is often associated with microcap recapitalization efforts. More importantly, a June 2022 SEC Form 8-K disclosed that a bankruptcy filing was planned, underscoring severe financial stress and suggesting that the equity story has been dominated by preservation of value rather than normal expansion. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1274032/000156459021022561/simp-10k_20210130.htm))
For investors in France, Belgium, and Switzerland, the key takeaway is that Simply, Inc. is not a diversified retailer but a concentrated, Apple-linked niche operator with a long corporate history, U.S.-only retail footprint, and a risk profile shaped by restructuring and potential distress. Recent public information points more to balance-sheet and going-concern concerns than to growth initiatives, so insider transaction analysis should be read cautiously and in the context of a stressed small-cap name. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1274032/000156459021022561/simp-10k_20210130.htm))
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