Simply Good Foods Co: directors' dealings · United States · SEC (Form 4)

About Simply Good Foods Co

The Simply Good Foods Company (ticker: SMPL) is listed on the U.S. NASDAQ market in the United States. For French-speaking investors, it is best understood as a consumer packaged food company focused on functional nutrition and better-for-you snacking, with an emphasis on high-protein, low-sugar and, in some lines, low-carb products. The company describes itself as a developer, marketer and seller of branded nutritional foods and snacking products. Its headquarters are in Denver, Colorado. ([globenewswire.com](https://www.globenewswire.com/news-release/2025/04/09/3058272/0/en/the-simply-good-foods-company-reports-fiscal-second-quarter-2025-financial-results-and-reaffirms-fiscal-year-2025-outlook.html?utm_source=openai)) The business was built around a brand-led and acquisition-led growth strategy. Its core portfolio has historically centered on Atkins and Quest, two well-known names in nutrition bars, ready-to-drink shakes, powders, and sweet and salty snacks. In 2024, the company added OWYN (Only What You Need), a plant-based protein beverage brand positioned around clean-label attributes, the top nine allergen-free claim, and low-sugar formulation. That acquisition broadened Simply Good Foods’ exposure to the protein beverage category and strengthened its footprint in premium nutrition. ([fintel.io](https://fintel.io/doc/sec-simply-good-foods-co-1702744-10k-2024-october-29-20025-4244?utm_source=openai)) From a competitive standpoint, Simply Good Foods operates in an attractive niche within health and wellness food categories, where demand is supported by weight management, high-protein diets, reduced-carbohydrate lifestyles, and on-the-go consumption. The company states an ambition to be the scaled leader in high protein, low sugar and low carb food and beverage products. Its brands benefit from strong consumer recognition, wide retail distribution, and ongoing innovation efforts designed to expand household penetration and retail velocity. ([thesimplygoodfoodscompany.com](https://www.thesimplygoodfoodscompany.com/news-releases/news-release-details/simply-good-foods-company-reports-fiscal-fourth-quarter-and-2?utm_source=openai)) Geographically, the business remains primarily U.S.-centric, with the United States as its main market. While certain brands may reach select international channels through distribution and cross-border retail, the company’s economic engine is still largely driven by U.S. consumer demand and domestic retail execution. Its model combines branded retail sales, specialty distribution and significant marketing investment to support awareness and repeat purchases. ([annualreports.com](https://www.annualreports.com/Company/the-simply-good-foods-company?utm_source=openai)) Recent highlights include the June 2024 acquisition of OWYN and a series of 2025 earnings releases showing continued revenue growth, supported by innovation, expanded distribution, and marketing spending. In its fiscal second quarter 2025 release, management reaffirmed full-year guidance and pointed to strong performance from Quest and the contribution from OWYN, while continuing to optimize Atkins brand investment. For investors, SMPL profiles as a consumer staples growth story tied to structural demand for healthier snacking in the United States. ([globenewswire.com](https://www.globenewswire.com/news-release/2025/04/09/3058272/0/en/the-simply-good-foods-company-reports-fiscal-second-quarter-2025-financial-results-and-reaffirms-fiscal-year-2025-outlook.html?utm_source=openai))