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SIMPLICITY ESPORTS & GAMING Co Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Herrmann William H Jr, was filed 16 Feb 2022.
SIMPLICITY ESPORTS & GAMING Co: what insiders have been doing
This page follows insider dealings at SIMPLICITY ESPORTS & GAMING Co as filed with SEC (Form 4), a company from the Media & Communication sector. The past year has been quiet: not a single insider filing for SIMPLICITY ESPORTS & GAMING Co. The previous disclosure was published on 16 February 2022.
Our records for SIMPLICITY ESPORTS & GAMING Co go back to 2017, with 25 purchases and 10 sales on the open market in total.
Elsewhere in the same sector, our signals recently picked up insider purchases at Louis Hachette Group S.A. and ZEAL Network SE. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
126
Thresholds
n/a
Buy Volume
€2M
25 ops. · all time
Sell Volume
€73,943
10 ops. · all time
Since the insiders bought
- -99.5%Entry US$3.60 · Close at T+365 US$0.02
- -99.5%Entry US$3.61 · Close at T+365 US$0.02
- -99.7%Entry US$7.20 · Close at T+365 US$0.02
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2022FY ended May 2022 · cache
US$0.00
Analyst consensus
Income statement
RevenueUS$3.6M
Gross profitUS$1.1M30% margin
EBITDA-US$12.7M-357% margin
Net income-US$17.5M-493.9% margin
Valuation
Beta-2.51
Balance sheet & cash
Total debtUS$4.9M
Free Cash Flow-US$3.2M
Profitability & ownership
ROA-36.6%
% insiders1.7%
% institutions0.0%
Last declaration on 16 February 2022
Declarations126 total
500 shares@ US$3.763942.1% of flowCommon StockSEC:0001493152-22-004805:0
Canonical exit: 15 May 2022 (T+90)
500 shares@ US$3.7523.6% of flowCommon StockSEC:0001493152-22-004691:0
Canonical exit: 15 May 2022 (T+90)
125 shares@ US$4.507.0% of flowCommon StockSEC:0001493152-22-003600:0
Canonical exit: 9 May 2022 (T+90)
200 shares@ US$4.779912.2% of flowCommon StockSEC:0001493152-22-002521:0
Canonical exit: 27 Apr 2022 (T+90)
325 shares@ US$4.538418.6% of flowCommon StockSEC:0001493152-22-002135:0
Canonical exit: 24 Apr 2022 (T+90)
525 shares@ US$4.5930.4% of flowCommon StockSEC:0001493152-22-001695:0
Canonical exit: 19 Apr 2022 (T+90)
1,000 shares@ US$6.4588100.0% of flowCommon StockSEC:0001493152-21-029908:0
Canonical exit: 21 Feb 2022 (T+90)
50 shares@ US$6.62Common StockSEC:0001493152-21-029887:1
Canonical exit: 21 Feb 2022 (T+90)
400 shares@ US$6.50Common StockSEC:0001493152-21-029802:1
Canonical exit: 21 Feb 2022 (T+90)
100 shares@ US$8.09Common StockSEC:0001493152-21-029802:2
Canonical exit: 21 Feb 2022 (T+90)
200 shares@ US$6.2028.1% of flowCommon StockSEC:0001493152-21-029887:0
Canonical exit: 21 Feb 2022 (T+90)
400 shares@ US$6.64100.0% of flowCommon StockSEC:0001493152-21-029825:0
Canonical exit: 21 Feb 2022 (T+90)
100 shares@ US$6.498.3% of flowCommon StockSEC:0001493152-21-029802:0
Canonical exit: 21 Feb 2022 (T+90)
1,156 shares0Common StockSEC:0001493152-21-027245:0
108 shares@ US$9.50Common StockSEC:0001493152-21-026755:1
2,200 shares@ US$8.50Common StockSEC:0001493152-21-026755:2
2,800 shares@ US$8.501889.7% of flowCommon StockSEC:0001493152-21-026755:0
5,000 shares0Common StockSEC:0001493152-21-023951:4
625 shares0Common StockSEC:0001493152-21-023951:1
625 shares0Common StockSEC:0001493152-21-023951:2
2,500 shares0Common StockSEC:0001493152-21-023951:3
1,813 shares0Common StockSEC:0001493152-21-023951:5
625 shares0Common StockSEC:0001493152-21-023951:0
5,000 shares0Common StockSEC:0001493152-21-023436:2
2,500 shares0Common StockSEC:0001493152-21-023436:1
25 of 126 declarations
About SIMPLICITY ESPORTS & GAMING Co
Simplicity Esports & Gaming Co. (ticker WINR) is a United States company historically associated with esports and gaming entertainment. In the SEC materials reviewed, the company is shown with a corporate headquarters in Boca Raton, Florida, and its name change history shows a transition from Smaaash Entertainment, Inc. to Simplicity Esports and Gaming Company in 2019, with WINR used as the stock symbol. The company has been positioned as an operator focused on physical gaming venues and esports-related consumer experiences rather than as a pure digital publisher. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221016919/forms-1a.htm?utm_source=openai))
Its business model has centered on gaming centers, franchise operations, and adjacent monetization streams such as memberships, tournament entry fees, events, concessions, and gaming-related merchandise. SEC disclosures also reference PLAYlive Nation as a wholly owned subsidiary, together with legacy operating units such as Simplicity Esports LLC and Simplicity One Brasil Ltda, indicating that the company was built around a multi-brand structure with both U.S. and international elements. Earlier filings describe a plan to grow through company-owned locations and a broader franchised footprint. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221016919/forms-1a.htm?utm_source=openai))
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From a competitive standpoint, WINR operates in a highly fragmented niche that competes with family entertainment centers, traditional arcade and leisure concepts, online gaming communities, and broader esports event organizers. Its value proposition is based on creating social, physical venues for gaming, community engagement, and experiential spending. The company has also highlighted commercial partnerships, including a retail distribution agreement with ADVANCED®, as a way to monetize its network and deepen the gaming ecosystem around its locations. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221022254/ex99-1.htm?utm_source=openai))
Geographically, historical SEC disclosures indicate a multi-state U.S. presence across Florida, Oregon, Texas, California, Missouri, Montana, and Washington State. For investors, however, the key point is that the public record appears relatively thin in recent periods, so the operating footprint should be viewed with caution and not extrapolated beyond what is supported by filings. In that sense, WINR remains a micro-cap-style, event-driven story rather than a mature scaled platform. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315221016919/forms-1a.htm?utm_source=openai))
Recent publicly verifiable milestones in the SEC trail are mainly corporate and structural: the 2019 name change, subsequent expansion efforts, and later acquisitions/partnerships that shaped the company’s gaming-center strategy. The newest SEC references found in this search confirm the issuer identity, the Florida headquarters, and the esports/gaming positioning, but they do not provide fresh, high-confidence operating data that would justify more specific claims about current performance. For that reason, the company should be described conservatively as a U.S.-listed gaming and esports venue operator with a small-scale, speculative profile. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1708410/000149315223024460/form8-k.htm?utm_source=openai))
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