Insiders Trades
Shelly Group PLC Stock: price and insider trades · Germany
Shelly Group PLC: what insiders have been doing
Shelly Group PLC, founded in 2003, is a Technology company based in Sofia, Bulgaria. Its directors and officers file their transactions with BaFin. In the past year (18 October 2025 to 18 October 2026), 7 filings came from 5 insiders.
There is no open-market purchase to report; the filings show 5 sales worth €48.3M by 3 insiders. At €47.7M, the sale published on 29 September 2026 by Salisto Holdings LLC is the largest of the period (3.9% of market cap).
The median gap between a trade and its publication by BaFin is 4 days. The legal deadline for notifying a trade is three business days (MAR article 19). Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Compared with its exchange (287 companies, median 5 filings), a count of 7 filings is above the norm. Since 2025, the database holds no purchases and 5 sales by insiders of the company.
Other companies in the same sector with recent insider buying flagged by our signals: Core Scientific, Inc./tx and Gitlab Inc. Source: insider filings from BaFin. Past trades are no guide to future returns.
Key facts
Headquarters: Sofia, Bulgaria · Founded: 2003
Source: Wikidata (CC0).
Insider Decl.
7
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€48M
5 ops. · all time
Who traded when
BuySaleSvetozar Gospodinov Iliev5 sales
Salisto Holdings LLC1 sale
Fundamental score
Ranked 9,246 of 24,148 companies
57.4
score / 100
Value30
Quality85
FCF yld0.1%
Earn yld2.1%
EV/EBITDA39.4x
ROE31%
Gross mgn58%
Net mgn17%
Debt/EBITDA0.3x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
€66.00
Analyst consensus
Income statement
Revenue€149.2M
Gross profit€86.1M58% margin
EBITDA€30.7M21% margin
Net income€25.0M18.5% margin
Valuation
PER (trailing)39.5x
P/Book10.0x
Beta0.13
Balance sheet & cash
Market cap€1.2B
Total debt€8.9M
Free Cash Flow€1.2M
Debt / Equity7%
Profitability & ownership
ROE30.6%
ROA17.9%
% insiders56.7%
% institutions2.4%
Last declaration on 30 September 2026
Declarations7 total
600 shares@ €0.510.0000% mcap100.0% of flowShareISIN BG1100003166BAFIN:50085856-6976d4c03f41
98,387 shares@ €0.510.0041% mcap100.0% of flowShareISIN BG1100003166BAFIN:50085856-2cc3d23d3d7e
917,523 shares@ €52.003.93% mcap100.0% of flowShareISIN BG1100003166BAFIN:50085856-1998b2e8ab77
1,453 shares@ €54.4713.0% of flowShareXetraISIN BG1100003166BAFIN:50085856
2,000 shares@ €56.0018.4% of flowShareBulgarische BörseISIN BG1100003166BAFIN:50085856-a687686e2f93
5,471.064 shares@ €56.1850.4% of flowShareXetraISIN BG1100003166BAFIN:50085856-1ad98d0c4507
2,000 shares@ €55.8018.3% of flowShareXetraISIN BG1100003166BAFIN:50085856-a0332630e1ec
7 of 7 declarations
About Shelly Group PLC
Shelly Group PLC (ISIN BG1100003166, ticker SLYG.DE) is a technology company focused on the Internet of Things (IoT) and building automation. It is listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany, and its investor communications and reporting place it firmly within the German listed-company framework. The group designs, manufactures and distributes connected devices and software solutions for energy management, comfort and security in homes and commercial buildings. Its business sits at the intersection of smart home, smart building and energy-efficiency solutions, markets that continue to benefit from digitalisation and the long-term push for lower energy consumption.
Shelly Group’s roots are in Bulgaria, where it was founded and where the company developed its core engineering and product platform. Over time, it built a broader international structure and now operates through six subsidiary companies with offices in Bulgaria, Germany, Slovenia, China and the USA. The group says it is already active in more than 100 markets, which gives it broad geographic reach for a mid-cap technology business. That global footprint is strategically important because Shelly’s model depends on scaling proprietary products rapidly across channels and geographies.
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The company’s main business lines are centered on IoT hardware and the surrounding software ecosystem. Under the Shelly brand, it offers smart relays, switches, sensors, energy meters, plugs and other connected devices used for remote control, automation and energy monitoring. A key element of the model is the combination of affordable hardware, user-friendly mobile/app-based control and cloud connectivity. This hardware-plus-software approach helps support customer retention and creates an ecosystem effect, particularly as the group expands its DIY and professional channels.
In competitive terms, Shelly Group stands out through a mix of product innovation, ease of installation, broad compatibility and international distribution. Management has highlighted the company’s growing brand recognition, and the group has said it has sold more than 10 million smart home devices, underlining scale and market traction. Its Shelly Cloud user base exceeded 2.7 million at the end of 2025, showing continued adoption of the platform. Recent developments have been notably positive: in fiscal 2025, revenue increased 40.3% to EUR 149.7 million, adjusted EBIT rose to EUR 37.7 million, and net profit increased to EUR 25.5 million. In 2026, the company also gained additional visibility in Germany’s equity market with the announced inclusion in the SDAX, improving its profile with institutional investors. For investors, Shelly Group represents a growth-oriented European IoT platform with international reach, attractive execution momentum, and the usual risks tied to product cycles, competition and scaling in consumer-facing technology.
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