4 insiders bought €1.9M of shares over the last 90 days, the latest filed 26 Aug 2026.
SAP SE, founded in 1972, is a Technology company based in Walldorf, Germany. Its latest reported headcount is 106,043 employees (2023). Its directors and officers file their transactions with BaFin. The last twelve months, up to 18 October 2026, brought 47 filings signed by 15 insiders.
Purchases and sales both appear in the filings: 6 purchases (6 insiders, €3.2M) and 1 sale (1 insider, €95k). Taken together, the purchases exceed the sales by €3.1M. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. The buyers include 6 senior executives. Asam, Dominik filed the largest purchase, €1.0M, on 30 January 2026.
The data flag 4 purchases as part of a group of insiders buying within 30 days of each other. Purchases made close together by different insiders form what is called a cluster. The clock since the last published purchase (26 August 2026) now reads 52 days. The median gap between a trade and its publication by BaFin is 4 days. The legal deadline for notifying a trade is three business days (MAR article 19).
Across the 287 companies tracked on its exchange, the median is 5 filings; at 47 filings, this issuer sits above that mark. Over the whole record (from 2025), the tally stands at 7 purchases and 1 sale.
Elsewhere in the same sector, our signals recently picked up insider purchases at Core Scientific, Inc./tx and Gitlab Inc. This summary is built from BaFin disclosures alone and does not predict where the share price will go.
Analysts rate SAP SE Strong Buy (bullish), based on 26 analysts. Average price target: €210.77.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
25 of 74 declarations
SAP SE is one of the world’s leading enterprise software vendors, listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany. Founded in 1972 by five former engineers, the company originally built its reputation on enterprise resource planning before expanding into cloud software, analytics, customer experience and, more recently, enterprise artificial intelligence. Its headquarters are in Walldorf, Baden-Württemberg, making SAP a flagship of German technology with a highly international footprint. ([sap.com](https://www.sap.com/about/company.html?utm_source=openai))
From a business perspective, SAP is organized around mission-critical software for corporate operations: finance, procurement, human resources, supply chain, sales, customer service, data management and application integration. The core of the portfolio now centers on cloud ERP suites, business applications and data platforms. SAP has increasingly emphasized SAP Business AI, the Joule assistant and SAP Business Data Cloud as key layers on top of its application stack, adding automation, embedded intelligence and decision support to its software products. This reflects a clear strategic shift toward more recurring, higher-value cloud revenues. ([news.sap.com](https://news.sap.com/2026/02/sap-releases-integrated-report-2025-and-files-annual-report-2025-on-form-20-f-with-the-u-s-securities-and-exchange-commission/?amp=1&utm_source=openai))
In competitive terms, SAP is among the global leaders in enterprise applications, supported by a very broad installed base across large corporates, mid-sized companies and the public sector. Its strongest historical position remains in Europe, but the company serves customers globally across industries and regions. Deep functional breadth, the complexity of the environments it serves and high switching costs are important competitive advantages. ([news.sap.com](https://news.sap.com/2026/02/sap-releases-integrated-report-2025-and-files-annual-report-2025-on-form-20-f-with-the-u-s-securities-and-exchange-commission/?amp=1&utm_source=openai))
Recent developments reinforce that profile. In Q2 2025, SAP reported continued cloud growth, rising current cloud backlog and strong execution on AI-driven product enhancements. Management highlighted the expansion of Joule and the growing role of SAP Business AI across the portfolio. For investors, SAP remains a large-cap German technology name combining cloud transition, AI monetization and global exposure, with a quality profile that is often viewed as more resilient than many software pure plays. ([news.sap.com](https://news.sap.com/2025/07/sap-announces-q2-and-hy-2025-results/?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsHeadquarters: Walldorf, Germany · Founded: 1972 · 106,043 employees (2023) · Wikipedia article
Source: Wikidata (CC0).
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