ROSS STORES, INC. Stock: price and management transactions · United States · SEC (Form 4)

About ROSS STORES, INC.

ROSS STORES, INC. (ticker: ROST) is a major off-price retail operator in the United States, listed on the American NYSE/NASDAQ market (NASDAQ) and headquartered in the United States. The company runs two core banners: Ross Dress for Less and dd’s DISCOUNTS. Its business model is straightforward but highly effective: sell brand-name, first-quality merchandise at discounted prices, with a constantly changing assortment driven by opportunistic buying. That value proposition makes Ross a strong beneficiary of the persistent consumer demand for savings in a price-conscious retail environment. ([sec.gov](https://www.sec.gov/Archives/edgar/data/745732/000074573225000019/ross2024annualreport_final.pdf?utm_source=openai)) Ross Stores was founded in 1982 and has built its footprint through a disciplined, store-based growth strategy centered on lean operating costs, fast inventory turnover, and a large national store base. The company is headquartered in Dublin, California, placing it in a strategic location for U.S. consumer access and logistics management. ([rossstores.com](https://www.rossstores.com/who-we-are/?utm_source=openai)) Operationally, Ross is best understood as a two-format off-price retailer. Ross Dress for Less serves a broad customer base with apparel, footwear, accessories, and home fashions. dd’s DISCOUNTS targets more price-sensitive shoppers with an even more value-oriented assortment across similar categories. The company emphasizes in-season, branded merchandise and a meaningfully lower price point than conventional department stores and discount chains. ([fintel.io](https://fintel.io/doc/sec-ross-stores-inc-745732-10k-2025-april-01-20179-5876?utm_source=openai)) Ross’s competitive position comes from scale, purchasing discipline, and a national store network that supports traffic and supplier relationships. Recent filings show a broad U.S. footprint, including Guam, and continued store expansion across the country, especially in high-growth Sun Belt markets. That geographic reach helps the company deepen brand awareness while supporting sourcing leverage and operating efficiency. ([sec.gov](https://www.sec.gov/Archives/edgar/data/745732/000074573225000019/ross2024annualreport_final.pdf?utm_source=openai)) Recent developments suggest a company still leaning into growth. In 2025 and early 2026, Ross continued opening new stores and highlighted an active expansion pipeline in the United States. Recent public updates also pointed to improved earnings guidance and ongoing SEC Form 4 insider activity, which keeps investor attention on execution, governance, and management confidence. For investors in French-speaking markets, ROST stands out as a defensive-cyclical retail name: exposed to the U.S. consumer, but supported by a resilient off-price model and a long operating history. ([investors.rossstores.com](https://investors.rossstores.com/static-files/9480275c-8c01-4dc2-baaf-1f66c5f7671a?utm_source=openai))