Piaggio & C. SPA: management transactions · Italy · Consob

About Piaggio & C. SPA

Piaggio & C. S.p.A. (ISIN IT0003073266, ticker PIA.MI) is an Italian industrial group listed on Borsa Italiana (FTSE MIB), focused on powered two-wheelers and light commercial vehicles. The company is headquartered in Pontedera, in the province of Pisa, Italy. Its origins date back to 1884, when Piaggio & C. was founded in Sestri Ponente near Genoa; over time the business evolved from ship outfitting and transport-related manufacturing toward mobility, with Pontedera becoming the historical industrial base from the 1920s and 1930s onward. After World War II, Piaggio became a symbol of Italian mobility with the launch of Vespa in 1946, and it has since built one of the best-known brand portfolios in the global two-wheeler industry. Today the group sells scooters, motorcycles and mopeds, as well as light commercial vehicles, under the Piaggio, Vespa, Aprilia, Moto Guzzi, Gilera, Derbi and Scarabeo brands. From a competitive standpoint, Piaggio is one of the world’s leading manufacturers of powered two-wheelers and a benchmark player in the European scooter market. The group combines mass-market urban mobility with premium and lifestyle positioning, which helps it address multiple customer segments. Vespa remains the most iconic brand in the portfolio, Aprilia is a recognized name in performance motorcycles, and Moto Guzzi carries strong heritage appeal. Piaggio also has a notable presence in compact commercial vehicles, notably the Ape and Porter ranges, which support its exposure to professional and utility use cases, particularly in selected emerging markets. The company’s industrial strategy is centered on product innovation, frequent model refreshes and the monetization of Italian design and brand equity. Recent launches and upgrades have included the new Vespa Primavera and Vespa Sprint S for the 2026 season, along with updated Vespa, Aprilia and Moto Guzzi ranges. In 2025, the group highlighted broad renewal across its lineup and continued development across both internal combustion and electric offerings depending on market needs. Geographically, Piaggio has a diversified footprint: Europe remains the core market, India is a key growth and production platform, and North America is increasingly important, particularly for Aprilia and Moto Guzzi. Recent corporate highlights include the publication of full-year 2025 results in 2026, the launch of a new share buyback program after the April 2026 AGM, and a first-quarter 2026 update showing higher vehicle sales and improved scooter market share in Europe. The company also used 2026 communications to mark Vespa’s 80th anniversary through special editions and branded initiatives. For French-speaking investors, Piaggio represents an industrial equity story built on design, brand strength and global distribution, while remaining exposed to two-wheeler demand cycles, foreign exchange volatility and European regulatory normalization.