Mister Spex SE: insider trades · Germany · BaFin

About Mister Spex SE

Mister Spex SE is a German optical retail group listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany. Founded in 2007 in Berlin, the company started as a pure online eyewear player and has since evolved into an omnichannel retailer combining e-commerce, physical stores and a partner-optician network. Its headquarters are in Berlin, and the group now serves more than 8 million customers. Following a strategic reset, Mister Spex has narrowed its focus to its core market, Germany, while maintaining online operations in selected European markets and operating 66 stores in Germany.([corporate.misterspex.com](https://corporate.misterspex.com/en/contact/?utm_source=openai)) The business model centres on prescription glasses, sunglasses and contact lenses, supported by optical services such as eye tests, fitting, expert advice and customer-specific recommendations. Mister Spex offers a broad assortment of more than 100 premium and luxury brands, independent labels, private labels and designer collaborations. Its competitive positioning is built on a digitally native omnichannel model, where online convenience is integrated with in-store expertise and a data-driven customer journey. This combination has made the company one of Germany’s leading optical retailers.([corporate.misterspex.com](https://corporate.misterspex.com/en/company/about-us/?utm_source=openai)) From a strategic standpoint, the key theme is the “SpexFocus” transformation programme launched in 2024. Management has used it to simplify the cost base, close the international store network outside Germany, reduce promotional intensity, and reposition the brand toward higher-margin optical products, especially prescription lenses. In 2025 and into 2026, the company reported meaningful improvements in EBIT, gross margin and operating efficiency, while continuing to refine its store network and technology stack.([corporate.misterspex.com](https://corporate.misterspex.com/en/press-releases/mister-spex-announces-transformation-and-restructuring-program-spexfocus-and-updates-guidance-for-2024/)) Recent corporate developments include the launch of premium branded lenses, the introduction of the Mister Spex Switch subscription model, selective store expansion in Germany, and a technology partnership with Salesforce to unify webshop and store operations on a single platform. For investors, Mister Spex remains a specialist retail turnaround story: the company is working to translate its omnichannel asset base into sustainable profitability, but execution risk remains tied to consumer demand, pricing discipline and the successful delivery of its transformation agenda.([corporate.misterspex.com](https://corporate.misterspex.com/wp-content/uploads/2025/08/20250804-mister-spex-switch-mister-spex-launches-online-subscription-model.pdf?utm_source=openai))