Macy's, Inc.: directors' dealings · United States · SEC (Form 4)

About Macy's, Inc.

Macy’s, Inc. is a leading U.S. specialty retailer listed on the NYSE under ticker M. The company operates a portfolio of three well-known nameplates: Macy’s, Bloomingdale’s and Bluemercury. Its business model spans department stores, more curated premium retail formats, e-commerce and related services, giving it exposure to mass-market apparel and home categories as well as premium and beauty demand. For francophone investors, Macy’s remains one of the most recognizable retail names in the United States, with headquarters in New York. The company’s history dates back to 1858, when Macy’s was founded in New York. Over time, it evolved from a traditional department store into an omnichannel retail platform with a national physical footprint and a much more important digital sales channel. That transformation matters because the U.S. department-store industry has faced long-running structural pressure from off-price chains, category specialists, luxury and beauty players, and pure-play online competition. Macy’s response has been to simplify its store base, focus capital on higher-performing locations, and improve execution across stores, digital and fulfillment. Operationally, Macy’s generates revenue primarily from selling apparel, accessories, beauty, home and gifting products. The group also earns commissions from third-party operated departments in certain Macy’s and Bloomingdale’s locations, and from marketplace-related activity in its digital ecosystem. Bloomingdale’s provides a more premium positioning and stronger exposure to affluent consumers. Bluemercury expands the group’s presence in prestige beauty, a category that tends to be relatively resilient and margin-supportive. Macy’s Backstage adds an off-price component designed to attract value-oriented shoppers. In competitive terms, Macy’s still benefits from national brand awareness and scale, but it operates in a highly competitive environment and must sustain disciplined execution. Recent company updates show the ongoing shift toward a “go-forward” store fleet, digital investment and supply-chain modernization. The most recent results also highlighted improving comparable sales trends, strong performance at Bloomingdale’s, and continued growth at Bluemercury, even as Macy’s closed underperforming locations. Management has also been expanding selective turnaround initiatives to additional stores in 2026 and continuing logistics upgrades, including modernized fulfillment capabilities. Recent headlines indicate that the company is advancing its broader transformation plan, with a sharper focus on profitability, inventory discipline, and customer experience. Macy’s remains a classic U.S. retail turnaround story: a legacy department-store platform with valuable brands, meaningful scale, and an active effort to adapt to a more digital, more selective and more promotional consumer environment.