Laird Superfood, Inc.: directors' dealings · United States · SEC (Form 4)

About Laird Superfood, Inc.

Laird Superfood, Inc. is a U.S.-based company listed on the NYSE American under the ticker LSF, operating in the United States. The company is positioned in the functional foods and beverages space, with a “better-for-you” proposition built around plant-based ingredients, minimally processed recipes, and everyday performance and wellness. It was founded in 2015 by big-wave surfer Laird Hamilton and Paul Hodge, initially around a simple coffee ritual — adding plant-based fats to morning coffee — before evolving into a broader superfood platform. ([support.lairdsuperfood.com](https://support.lairdsuperfood.com/hc/en-us/articles/4406331816333-What-is-Laird-Superfood?utm_source=openai)) Laird Superfood’s business is organized around several core product lines: coffee creamers, hydration and beverage-enhancing products, harvest snacks and other food items, and coffee, tea, and hot chocolate products. More recently, the brand portfolio has expanded to include instant lattes, bundles, superfood bars, functional mushroom products, daily greens, and other performance-oriented items. The company’s value proposition centers on “real food” ingredients, often plant-based, with marketing focused on sustained energy, convenience, and wellness rather than mass-market commodity food economics. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1650696/000143774925005236/lsf20241231_10k.htm?utm_source=openai)) From a competitive standpoint, Laird Superfood competes in a niche but growing category spanning premium coffee additives, wellness drinks, functional snacks, and superfoods. Its differentiation comes from brand authenticity, a founder-led identity, and a premium functional positioning, rather than scale alone. While it remains much smaller than large multinational food companies and broad natural-food peers, the company has been improving execution. In 2024, management reported record net sales, stronger gross margins, and positive cash flow for the first time in company history, highlighting meaningful operational progress. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1650696/000143774925005260/ex_783069.htm?utm_source=openai)) Geographically, the company is headquartered in Boulder, Colorado, and its corporate filings describe it as incorporated in Nevada. Its business is primarily North American, with sales distributed through wholesale retail, natural and conventional grocery, club channels, food service, and direct-to-consumer e-commerce. The company also notes trademark protection in the United States and selected international jurisdictions, but its commercial footprint remains predominantly U.S.-focused. Recent milestones include the continued expansion of wholesale distribution, the 2025 fiscal-year performance improvement, and the March 2026 acquisition of Navitas Organics, alongside a strategic investment from Nexus Capital, which together are intended to create a larger, more scalable superfood platform with broader retail reach. ([lairdsuperfood.com](https://lairdsuperfood.com/pages/about-us-2?utm_source=openai))