Kirkland's, INC: management transactions · United States · SEC (Form 4)

About Kirkland's, INC

Kirkland’s, Inc. is a U.S.-listed specialty retailer traded in the American public markets on NYSE/NASDAQ in the United States, focused on home décor, furnishings, and related household accessories. Founded in the late 1960s, the company built its brand around affordable, style-driven products for consumers seeking to refresh and personalize their living spaces. Its corporate headquarters is in Brentwood, Tennessee, near Nashville. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001056285/000095017025062753/kirk-20250201.htm?utm_source=openai)) Operationally, Kirkland’s sells a broad assortment of home-focused merchandise, including decorative accents, wall art, mirrors, textiles, lighting, accent furniture, seasonal décor, and storage items. The business is primarily multi-channel, combining a store footprint with an e-commerce platform. The company has said it operates 312 stores across 35 states, in addition to its website, giving it a national reach while remaining concentrated in the U.S. market. ([nasdaq.com](https://www.nasdaq.com/press-release/kirklands-inc-accelerates-new-era-strategic-leadership-appointments-advance?utm_source=openai)) From a competitive standpoint, Kirkland’s sits in the middle of the specialized home-décor retail segment, competing with home furnishing chains, mass merchants, and online-first retailers. Its historical strengths have been value-oriented merchandising, frequent assortment refreshes, and a recognizable “home décor” brand identity. At the same time, the company operates in a difficult environment characterized by promotional intensity, discretionary spending pressure, and fierce competition on price, convenience, and logistics. ([nasdaq.com](https://www.nasdaq.com/press-release/kirklands-inc-accelerates-new-era-strategic-leadership-appointments-advance?utm_source=openai)) Recent developments are especially relevant for investors. In 2025, Kirkland’s initiated a significant strategic transformation, including store rationalization, a sharper operational focus, and a broader brand repositioning. The company announced plans to change its corporate name to The Brand House Collective, reflecting a new strategic direction and deeper partnerships. It also expanded its relationship with Beyond, Inc., which has influenced its financing structure and the way management is approaching underperforming assets. First-quarter fiscal 2025 results showed lower net sales and declining comparable sales, underscoring that the turnaround is still in progress. ([edgar.secdatabase.com](https://edgar.secdatabase.com/912/143774925020587/filing-main.htm?utm_source=openai)) Overall, Kirkland’s should be viewed as a restructuring story within U.S. specialty retail rather than a stable legacy retailer. For French-speaking investors, the key points are its U.S. listing, Brentwood, Tennessee headquarters, home-decor retail focus, national store footprint, and the ongoing transformation aimed at improving profitability and long-term brand relevance. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001056285/000095017025062753/kirk-20250201.htm?utm_source=openai))