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JD Sports Fashion PLC Stock: price and insider trades · United Kingdom

ISIN GB00BM8Q5M07GB·Mcap £4.4BRetail

1 insider bought €286k of shares over the last 90 days, the latest by Peter Agnefjäll and Ingela Agnefjäll, filed 28 Sept 2026.

JD Sports Fashion PLC: what insiders have been doing

JD Sports Fashion PLC, founded in 1981, is a Retail company. Its directors and officers file their transactions with RNS (LSE). Between 21 October 2025 and 21 October 2026, 4 insiders published 4 filings.

Not one open-market sale was filed. On the buying side, 2 insiders reported 2 purchases totalling €310k. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. On the buying side, the filings list 2 senior executives among the declarants. The largest single trade was a purchase of €286k by Peter Agnefjäll and Ingela Agnefjäll, published on 28 September 2026, equal to 0.0060% of the market capitalisation.

For context, the typical company on the same exchange (median of 831 companies) published 6 filings over the same period, against 4 filings here. Since 2016, the database holds 20 purchases and 3 sales by insiders of the company.

The last purchase on record was published on 28 September 2026, which is 41 days ago. Typically, a trade is published a median of 1 day after it takes place. The legal deadline for notifying a trade is three business days (UK MAR).

These figures are compiled from regulatory filings published by RNS (LSE). They describe what insiders did and are not a recommendation.

Insider Decl.
30
Thresholds
n/a
Buy Volume
€2M
20 ops. · all time
Sell Volume
€62M
3 ops. · all time

Who traded when

BuySale
P rama Bhatt1 buy
Peter Agnefjäll and Ingela Agnefjäll1 buy

Analyst consensus: bullish or bearish?

Analysts rate JD Sports Fashion PLC Buy (bullish), based on 18 analysts. Average price target: £1.02.

This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.

Fundamental score
Ranked 2,384 of 26,911 companies
75.1
score / 100
Value
89
Quality
61
FCF yld21%
Earn yld9.8%
EV/EBITDA4.6x
ROE17%
Gross mgn47%
Net mgn3.4%
Debt/EBITDA2.1x
Pillars2/3

Transparent value + quality ranking, distinct from the insider signal.

Financial data

as of FY 2026

FY ended January 2026 · cache

£0.94
Analyst consensus
18 analysts
Buy
£0.75Target £1.02(+9%)£1.80
Income statement
Revenue£12.7B
Gross profit£6B47% margin
EBITDA£1.8B14% margin
Net income£436M4.5% margin
Valuation
PER (trailing)8.5x
PER (forward)809.3x
P/Book149.7x
Beta1.62
Balance sheet & cash
Market cap£4.4B
Total debt£3.7B
Free Cash Flow£956M
Debt / Equity104%
Profitability & ownership
ROE17.4%
ROA5.5%
% insiders56.2%
% institutions30.8%
Last declaration on 28 September 2026
Declarations30 total
  • ▲
    N on-Executive Chair /PDMR and Person Closely AssociatedExecutives
    246,400 GBP23FCA-NSM
    320,000 shares@ £0.770.0060% mcap100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:7263e72d-f47b-43e6-91d0-18598285b6b2
    Canonical exit: 24 Dec 2026 (T+90)
  • ◆
    Chief Executive Officer/PDMRExecutives
    29,005 GBP36FCA-NSM
    27,545 shares@ £1.05322.5% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:061d64e4-9e8e-4e32-9c5d-cba5a573653b-0
  • ◆
    Chief Financial Officer/PDMRExecutives
    3,087 GBP39FCA-NSM
    3,182 shares@ £0.97100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:061d64e4-9e8e-4e32-9c5d-cba5a573653b-1
  • ▲
    N on-Executive Director /PDMRExecutives
    20,520 GBP19FCA-NSM
    30,000 shares@ £0.684100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:504b22ee-df33-478b-a355-1c191d8398b4
    Canonical exit: 22 Jun 2026 (T+90)
  • ▲
    Chair/PDMRExecutives
    714 GBP30FCA-NSM
    74,501 shares@ £0.0096100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:5441267-0
    Canonical exit: 19 Feb 2025 (T+90)
  • ▲
    Non-Executive Director/PDMRExecutives
    298 GBP30FCA-NSM
    31,064 shares@ £0.0096100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:5441267-1
    Canonical exit: 19 Feb 2025 (T+90)
  • ▲
    PCA of Andrew Higginson Chair/PDMRExecutives
    284 GBP30FCA-NSM
    29,687 shares@ £0.0096100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:5441267-2
    Canonical exit: 19 Feb 2025 (T+90)
  • ◆
    Chief Executive OfficerExecutives
    0FCA-NSM
    1,623,948 sharesOutside a trading venueISIN GB00BM8Q5M07FCA-NSM:5406800-0
  • ◆
    Chief Financial OfficerExecutives
    0FCA-NSM
    833,649 sharesOutside a trading venueISIN GB00BM8Q5M07FCA-NSM:5406800-1
  • ▲
    P CA of Darren Shapland Non-Executive Director/PDMRExecutives
    44,834 GBP15FCA-NSM
    40,000 shares@ £1.1208100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:5260928
    Canonical exit: 7 Oct 2024 (T+90)
  • ▲
    Non-Executive Director/PDMRExecutives
    20,000 GBP30FCA-NSM
    18,273 shares@ £1.0945100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:5039095
    Canonical exit: 18 Apr 2024 (T+90)
  • ▲
    PCA of Andy Higginson (Chair/PDMR)Executives
    49,555 GBP27FCA-NSM
    45,487 shares@ £1.0894100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:5038109
    Canonical exit: 17 Apr 2024 (T+90)
  • ▲
    Chief Executive Officer (PDMR)Executives
    99,006 GBP30FCA-NSM
    91,321 shares@ £1.084277.5% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:5035080
    Canonical exit: 15 Apr 2024 (T+90)
  • ◆
    Chief Executive OfficerExecutives
    0FCA-NSM
    1,627,607 sharesLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4949962-0
  • ◆
    Chief Financial OfficerExecutives
    0FCA-NSM
    853,043 sharesLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4949962-1
  • ◆
    Chief Executive OfficerExecutives
    0FCA-NSM
    980,100 sharesLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4949962-2
  • ▲
    Chief Financial OfficerExecutives
    0FCA-NSM
    138,511 sharesLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4949962-3
    Canonical exit: 24 Jan 2024 (T+90)
  • ▲
    Non-Executive Director (PDMR)Executives
    28,828 GBP15FCA-NSM
    20,000 shares@ £1.4414100.0% of flowLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4833791
    Canonical exit: 9 Oct 2023 (T+90)
  • ▲
    Non-Executive Director (Director/PDMR)Executives
    24,200 GBP0FCA-NSM
    25,000 shares@ £0.968London Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4546356
    Canonical exit: 12 Jan 2023 (T+90)
  • ▲
    Non-Executive Chair (Director/PDMR)Executives
    0FCA-NSM
    298,942 sharesLondon Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4469864
    Canonical exit: 6 Nov 2022 (T+90)
  • ▼
    Executive Chairman (Director/PDMR)Executives
    21M GBP0FCA-NSM
    10,000,000 shares@ £2.1322London Stock Exchange XLONISIN GB00BM8Q5M07FCA-NSM:4239246
  • ▲
    Executive Chairman (Director/PDMR)Executives
    430,843 GBP0FCA-NSM
    50,000 shares@ £8.6169London Stock Exchange XLONISIN GB00BYX91H57FCA-NSM:4049393
    Canonical exit: 17 Oct 2021 (T+90)
  • ▼
    Executive Chairman (Director/PDMR)Executives
    19M GBP0FCA-NSM
    2,587,326 shares@ £7.4562London Stock Exchange XLONISIN GB00BYX91H57FCA-NSM:3767083
  • ▼
    Executive Chairman (Director/PDMR)Executives
    13M GBP30FCA-NSM
    1,985,000 shares@ £6.7177100.0% of flowLondon Stock Exchange XLONISIN GB00BMNQZP86FCA-NSM:3617886
  • ▲
    Executive Chairman (Director/PDMR)Executives
    91,950 GBP22FCA-NSM
    15,000 shares@ £6.130.7% of flowLondon Stock Exchange XLONISIN GB00BMNQZP86FCA-NSM:LSE20190725142916_14163577_20200326185123296_8011
    Canonical exit: 23 Oct 2019 (T+90)

25 of 30 declarations

About JD Sports Fashion PLC

JD Sports Fashion PLC is a British retailer specializing in sportswear and footwear. The company is listed on the London Stock Exchange under the symbol JD.