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Inuvo, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Howe Richard K, was filed 12 Jun 2025.
Inuvo, Inc.: what insiders have been doing
Every trade that managers of Inuvo, Inc. disclose to SEC (Form 4) is tracked on this page. The company sits in the Media & Communication sector. Between 23 October 2025 and 23 October 2026, 6 insiders published 20 filings.
None of the filings is a plain purchase or sale on the open market; they cover grants, option exercises and other movements. Grants and option exercises follow pay plans set in advance, so they reveal less about an insider's own view than a purchase made with personal money.
With 20 filings in twelve months, the company is quieter than the median of 41 filings across the 2,023 companies we follow on the same exchange. Looking back to 2016, when coverage begins, insiders filed 38 purchases and 9 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 86.2 m USD and net income at -5.1 m USD.
No insider has bought Inuvo, Inc. shares on the open market in the past twelve months. Filings reach the SEC (Form 4) feed a median of 3 days after the trade. Section 16 rules allow two business days to file each Form 4.
For comparison within the same sector, see the insider buying recorded at Louis Hachette Group S.A. and ZEAL Network SE. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
349
Thresholds
n/a
Buy Volume
€2M
38 ops. · all time
Sell Volume
€246,411
9 ops. · all time
Who traded when
BuySaleBarry Lowenthal1 sale
Richard K. Howe1 buy
Wallace D. Ruiz1 buy
Since the insiders bought
- -61.1%Entry US$3.55 · Close at T+365 US$1.38
- -61.1%Entry US$3.55 · Close at T+365 US$1.38
- -47.8%Entry US$4.60 · Close at T+365 US$2.40
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 23,906 of 26,248 companies
20.6
score / 100
Value3
Quality38
FCF yld-50%
Earn yld-75%
EV/EBITDA·
ROE-44%
Gross mgn74%
Net mgn-5.9%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$0.41
Analyst consensus
3 analysts1.33/5
US$2.50Target US$3.50(+752%)US$4.00
Income statement
RevenueUS$86.2M
Gross profitUS$64.2M74% margin
EBITDA-US$2.3M-3% margin
Net income-US$5.1M-8.6% margin
Valuation
P/Book0.7x
Beta1.23
Balance sheet & cash
Market capUS$6.8M
Total debtUS$4M
Free Cash Flow-US$3.4M
Debt / Equity124%
Profitability & ownership
ROE-43.9%
ROA-21.9%
% insiders13.8%
% institutions20.2%
Last declaration on 2 October 2026
Declarations349 total
41,666 shares0Common StockSEC:0001225208-26-008133:0
12,024 shares@ US$0.580.075% mcap100.0% of flowCommon StockSEC:0001225208-26-008133:1
7,500 shares0Common StockSEC:0001225208-26-006450:0
3,112 shares@ US$1.140.038% mcap2.2% of flowCommon StockSEC:0001225208-26-006450:1
36,667 shares0Common StockSEC:0001225208-26-004298:0
7,500 shares0Common StockSEC:0001225208-26-004299:0
15,143 shares@ US$2.1420.0% of flowCommon StockSEC:0001225208-26-004298:1
3,739 shares@ US$2.1416.7% of flowCommon StockSEC:0001225208-26-004299:1
19,411 shares@ US$2.553.0% of flowCommon StockSEC:0001225208-26-002975:1
5,034 shares@ US$2.553.0% of flowCommon StockSEC:0001225208-26-002976:1
41,667 shares0Common StockSEC:0001225208-26-002975:0
10,000 shares0Common StockSEC:0001225208-26-002976:0
3,000 shares0Common StockSEC:0001225208-26-000576:0
3,000 shares0Common StockSEC:0001225208-26-000575:0
3,000 shares0Common StockSEC:0001225208-26-000574:0
3,000 shares0Common StockSEC:0001225208-26-000573:0
6,999 shares@ US$3.015.0% of flowCommon StockSEC:0001225208-25-009975:1
25,873 shares@ US$3.014.8% of flowCommon StockSEC:0001225208-25-009974:1
14,100 shares0Common StockSEC:0001225208-25-009975:0
46,002 shares0Common StockSEC:0001225208-25-009974:0
6,585 shares@ US$3.5623.5% of flowCommon StockSEC:0001225208-25-007901:0
24,120 shares@ US$4.887.4% of flowCommon StockSEC:0001225208-25-006973:1
6,384 shares@ US$4.8816.3% of flowCommon StockSEC:0001225208-25-006974:1
7,957 shares@ US$4.889.4% of flowCommon StockSEC:0001225208-25-006975:1
15,980 shares0Common StockSEC:0001225208-25-006975:0
25 of 349 declarations
About Inuvo, Inc.
Inuvo, Inc. is a U.S.-based advertising technology company listed on the NYSE American market under the ticker INUV in the United States. For French-speaking investors in France, Belgium, and Switzerland, Inuvo is best viewed as an adtech and AI software business focused on helping advertisers model, target, and activate audiences in a privacy-centric environment. The company operates in a sector being reshaped by cookie deprecation, tighter privacy rules, and the rising need for marketers to infer purchase intent rather than rely on personal identifiers.
Inuvo is headquartered in Little Rock, Arkansas, and its roots are tied to that operating base in the United States. Its business is currently organized around two principal lines: a newer, growth-oriented audience modeling business serving agencies and brands, now explicitly described as “Audience Modeling,” and a legacy business line labeled “Legacy Search,” which reflects the company’s older search and media-buying activities. The company’s flagship product is IntentKey®, a proprietary and patented AI-driven audience modeling technology. Management positions IntentKey as a tool that identifies why consumers are interested in a product, service, or brand, instead of who they are, which supports a privacy-first value proposition.
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From a competitive standpoint, Inuvo operates in a crowded adtech market dominated by large digital platforms and well-capitalized programmatic players. Its differentiation lies in its claim to combine real-time modeling, privacy-by-design architecture, and more precise intent signals for advertisers. In 2025, the company launched the self-serve IntentKey Platform to broaden access to its AI audience modeling capabilities, and it also introduced Ranger, a tool aimed at ad quality and compliance. These launches indicate a strategy to move up the value chain toward higher-margin, more defensible revenue streams.
Recent developments are notable. In its first quarter 2026 update, Inuvo reported 13% year-over-year growth in Audience Modeling revenue and said it added five major new brands, including three Fortune 500 companies. Management also highlighted continued pipeline momentum for IntentKey. In January 2026, the company reported preliminary 2025 results and described a meaningful reset in the Legacy Search business, while emphasizing its focus on product quality, scalability, compliance, and platform-led growth. In short, Inuvo is a small-cap U.S. AI advertising company with a clear strategic emphasis on audience intelligence, privacy-oriented targeting, and commercialization of proprietary technology in the NYSE American-listed market.
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