Inuvo, Inc.: insider trades · United States · SEC (Form 4)

About Inuvo, Inc.

Inuvo, Inc. is a U.S.-based advertising technology company listed on the NYSE American market under the ticker INUV in the United States. For French-speaking investors in France, Belgium, and Switzerland, Inuvo is best viewed as an adtech and AI software business focused on helping advertisers model, target, and activate audiences in a privacy-centric environment. The company operates in a sector being reshaped by cookie deprecation, tighter privacy rules, and the rising need for marketers to infer purchase intent rather than rely on personal identifiers. Inuvo is headquartered in Little Rock, Arkansas, and its roots are tied to that operating base in the United States. Its business is currently organized around two principal lines: a newer, growth-oriented audience modeling business serving agencies and brands, now explicitly described as “Audience Modeling,” and a legacy business line labeled “Legacy Search,” which reflects the company’s older search and media-buying activities. The company’s flagship product is IntentKey®, a proprietary and patented AI-driven audience modeling technology. Management positions IntentKey as a tool that identifies why consumers are interested in a product, service, or brand, instead of who they are, which supports a privacy-first value proposition. From a competitive standpoint, Inuvo operates in a crowded adtech market dominated by large digital platforms and well-capitalized programmatic players. Its differentiation lies in its claim to combine real-time modeling, privacy-by-design architecture, and more precise intent signals for advertisers. In 2025, the company launched the self-serve IntentKey Platform to broaden access to its AI audience modeling capabilities, and it also introduced Ranger, a tool aimed at ad quality and compliance. These launches indicate a strategy to move up the value chain toward higher-margin, more defensible revenue streams. Recent developments are notable. In its first quarter 2026 update, Inuvo reported 13% year-over-year growth in Audience Modeling revenue and said it added five major new brands, including three Fortune 500 companies. Management also highlighted continued pipeline momentum for IntentKey. In January 2026, the company reported preliminary 2025 results and described a meaningful reset in the Legacy Search business, while emphasizing its focus on product quality, scalability, compliance, and platform-led growth. In short, Inuvo is a small-cap U.S. AI advertising company with a clear strategic emphasis on audience intelligence, privacy-oriented targeting, and commercialization of proprietary technology in the NYSE American-listed market.